{"id":33550,"date":"2022-01-11T06:00:00","date_gmt":"2022-01-11T12:00:00","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=33550"},"modified":"2023-02-14T10:37:09","modified_gmt":"2023-02-14T16:37:09","slug":"the-power-of-pinterest-marketing","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/the-power-of-pinterest-marketing\/","title":{"rendered":"The Power of Pinterest Marketing"},"content":{"rendered":"\n<p>There is one social media network that often gets overlooked as a powerful marketing tool for businesses: Pinterest. Pinterest can become a huge source of traffic for your business when it comes to reaching women who are interested in fashion, as well as building long-term SEO credit. To help us dive deep on this topic is Kate Ahl, the owner of Simple Pin Media, who will be sharing her sound advice for getting started and growing your business one pin at a time. <\/p>\n\n\n\n<p>Listen in as we discuss why Pinterest is more unique than other social platforms and how this can work in your favor when growing your audience. You will learn what metrics you should be looking at on Pinterest, how to repurpose video content across all platforms, whether it&#8217;s beneficial to pin other people&#8217;s pins, and more.<\/p>\n\n\n\n<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/21666977\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/ff12a2\/\" height=\"90\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" oallowfullscreen=\"\" msallowfullscreen=\"\"><\/iframe>\n\n\n\n<p><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt; The Power of Pinterest Marketing \u2013 LISTEN NOW ON iTunes &lt;&lt;<\/a><br><em><a href=\"https:\/\/open.spotify.com\/show\/4aNB3sAZtEzoHVRhvk7Sdp?si=9e32f1a102e04285\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt; The Power of Pinterest Marketing \u2013 LISTEN NOW ON Spotify &lt;&lt;<\/a><\/em><br><em>See the Full&nbsp;<\/em><a href=\"http:\/\/www.theboutiquehub.com\/boutiquechat\" target=\"_blank\" rel=\"noreferrer noopener\">Boutique Chat Podcast Website here<\/a><\/p>\n\n\n\n<p><strong><em>Watch the interview on YouTube<\/em><\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"The Power of Pinterest Marketing\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/njqKExSE5hg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-what-you-ll-learn-in-the-power-of-pinterest-marketing\"><strong>What You\u2019ll Learn In<\/strong> The Power of Pinterest Marketing<\/h2>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<ul class=\"wp-block-list\"><li>How Pinterest is different from other social platforms.<\/li><li>Why Pinterest is a long-term game.<\/li><li>What idea pins are and how these are beneficial.<\/li><li>What metrics you should be looking at on Pinterest.<\/li><li>What to look forward to with Pinterest.<\/li><li>The importance of using appropriate keywords.<\/li><li>How to maximize video on Pinterest.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"http:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/01\/Podcast-Instagram-Story-7-576x1024.png\" alt=\"The Power of Pinterest Marketing\" class=\"wp-image-33716\" width=\"-74\" height=\"-132\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/01\/Podcast-Instagram-Story-7-576x1024.png 576w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/01\/Podcast-Instagram-Story-7-169x300.png 169w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/01\/Podcast-Instagram-Story-7-768x1365.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/01\/Podcast-Instagram-Story-7-864x1536.png 864w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/01\/Podcast-Instagram-Story-7-624x1109.png 624w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/01\/Podcast-Instagram-Story-7-600x1067.png 600w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/01\/Podcast-Instagram-Story-7.png 1080w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>Favorite Quotes<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>\u201cPinterest is the introvert&#8217;s platform.\u201d &#8211; Kate Ahl&nbsp;[2:38]<\/p>\n\n\n\n<p>\u201cWe know that Pinterest users buy a lot of stuff, so we need to make it easier for them to buy.\u201d &#8211; Kate Ahl [7:55]<\/p>\n\n\n\n<p>\u201cThe first pin holds the most power.\u201d &#8211; Kate Ahl&nbsp;[20:30]<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<p><strong>Resources:<\/strong><\/p>\n\n\n\n<p>Kate Ahl: <a href=\"https:\/\/www.simplepinmedia.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Website <\/a>| <a href=\"https:\/\/www.instagram.com\/simplepinmedia\/\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Join the Hub for more training, information, and connections.<br><a href=\"http:\/\/www.theboutiquehub.com\/join\">www.theboutiquehub.com\/join<\/a><\/p>\n\n\n\n<p>Use the hashtag&nbsp;<strong><em>#AskAshley<\/em><\/strong>&nbsp;on&nbsp;Instagram, or tag her at<a href=\"https:\/\/www.instagram.com\/ajalderson\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;@ajalderson<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/www.instagram.com\/theboutiquehub\" target=\"_blank\" rel=\"noreferrer noopener\">@theboutiquehub<\/a> to suggest topics for the podcast and let us know what you thought about this episode!<\/p>\n\n\n\n<p>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;iTunes Apple Podcasts here<\/a>!<\/p>\n\n\n\n<p><strong><br>Original Air Date: January 11th, 2022<br><\/strong>Do you love the details of <em>The Power of Pinterest Marketing<\/em>? Let us know what you think about our show and help spread the word about the&nbsp;<a href=\"https:\/\/theboutiquehub.com\/boutiquechat\/\">#BoutiqueChat Podcast.<\/a><\/p>\n\n\n\n<p><strong><em>Recent Posts:<\/em><\/strong><\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The 13 Strategies Boutique Owners Need for 2026\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-1024x536.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-768x402.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\">Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/a><div class=\"wp-block-latest-posts__post-excerpt\">As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause\u2014right where you&#8217;re listening\u2014and take an honest look at where the retail industry stands today and where it&#8217;s headed next. Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Pinterest is an underutilized tool within social media, so in this episode, Kate will be sharing the power of Pinterest marketing.<\/p>\n","protected":false},"author":8,"featured_media":33713,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[408],"tags":[404,121,722],"class_list":["post-33550","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutiquechat","tag-boutique-chat","tag-pinterest","tag-pinterest-marketing","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Power of Pinterest Marketing<\/title>\n<meta name=\"description\" content=\"Pinterest is an underutilized tool within social media, so in this episode, Kate will be sharing the power of Pinterest marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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