{"id":31498,"date":"2021-10-19T06:00:00","date_gmt":"2021-10-19T11:00:00","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=31498"},"modified":"2023-02-14T10:37:33","modified_gmt":"2023-02-14T16:37:33","slug":"answering-your-call-in-questions","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/answering-your-call-in-questions\/","title":{"rendered":"Answering Your Call-In Questions"},"content":{"rendered":"\n<p>How do you determine your ideal customer when opening up a shop? What is the best way to navigate these uncertain times as we approach the holiday season? How do you determine your bread and butter products? These are just a few of the questions I will be answering on today\u2019s first-ever call-in episode. <\/p>\n\n\n\n<p>Listen in as I explain the importance of always asking questions so that you\u2019re aware of what your ideal customer likes and does not like. You will learn how to overcome failure, how to evolve with your customer, and when opening a brick and mortar store might be the best option forward for your online store.<\/p>\n\n\n\n<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/20796434\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/ff12a2\/\" height=\"90\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" oallowfullscreen=\"\" msallowfullscreen=\"\"><\/iframe>\n\n\n\n<p><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt; EPISODE 336 \u2013 LISTEN NOW ON iTunes &lt;&lt;<\/a><br><em><a href=\"https:\/\/open.spotify.com\/show\/4aNB3sAZtEzoHVRhvk7Sdp?si=9e32f1a102e04285\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt; EPISODE 336 \u2013 LISTEN NOW ON Spotify &lt;&lt;<\/a><\/em><br><em>See the Full&nbsp;<\/em><a href=\"http:\/\/www.theboutiquehub.com\/boutiquechat\" target=\"_blank\" rel=\"noreferrer noopener\">Boutique Chat Podcast Website here<\/a><\/p>\n\n\n\n<p><strong><em>Watch the interview on Youtube<\/em><\/strong>:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Answering Your Call-In Questions\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/tPSBMc7PdC0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-what-you-ll-learn-in-answering-your-call-in-questions\"><strong>What You\u2019ll Learn In<\/strong> Answering Your Call-In Questions<\/h2>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<ul class=\"wp-block-list\"><li>How to identify your ideal customer avatar.<\/li><li>Why it is okay if your ideal customer changes over time.<\/li><li>The importance of failing fast.<\/li><li>What the best thing you can do in retail is.<\/li><li>The benefit of customer surveys.<\/li><li>What to be aware of as we approach the holidays.<\/li><li>The importance of having open communication with your vendors.<\/li><\/ul>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/10\/1-576x1024.png\" alt=\"Answering Your Call-In Questions\" class=\"wp-image-31547\" width=\"380\" height=\"675\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/10\/1-576x1024.png 576w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/10\/1-169x300.png 169w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/10\/1-768x1365.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/10\/1-864x1536.png 864w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/10\/1-624x1109.png 624w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/10\/1-600x1067.png 600w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/10\/1.png 1080w\" sizes=\"(max-width: 380px) 100vw, 380px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\"><strong>Favorite Quotes<\/strong><\/h2>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>&nbsp;\u201c[Your ideal customer] is not always one-size-fits-all because just as your own style evolves, so does hers.\u201d &#8211; Ashley Alderson<br><br>&nbsp;\u201cThe best thing we can do in retail is to be really good at failing fast.\u201d &nbsp;&#8211; Ashley Alderson<br><br>&nbsp;\u201cBuild deep, lasting, open communication relationships with your vendors.\u201d &nbsp;&#8211; Ashley Alderson<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<p><strong>Resources:<\/strong><\/p>\n\n\n\n<p>Today&#8217;s episode was brought to you by Sezzle. Click here to learn more:&nbsp;<a href=\"https:\/\/get.sezzle.com\/boutique-hub\">https:\/\/get.sezzle.com\/boutique-hub<\/a>&nbsp;<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Join the Hub for more training, information, and connections.<br><a href=\"http:\/\/www.theboutiquehub.com\/join\">www.theboutiquehub.com\/join<\/a><\/p>\n\n\n\n<p>Use the hashtag&nbsp;<strong><em>#AskAshley<\/em><\/strong>&nbsp;on&nbsp;Instagram, or tag her at<a href=\"https:\/\/www.instagram.com\/ajalderson\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;@ajalderson<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/www.instagram.com\/theboutiquehub\" target=\"_blank\" rel=\"noreferrer noopener\">@theboutiquehub<\/a>to suggest topics for the podcast and let us know what you thought about this episode!<\/p>\n\n\n\n<p>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;iTunes Apple Podcasts here<\/a>!<\/p>\n\n\n\n<p><strong><br>Original Air Date: October 19th, 2021<br><\/strong>Do you love the details of <em>Answering Your Call-In Questions?&nbsp;<\/em>Let us know what you think about our show and help spread the word about the&nbsp;<a href=\"https:\/\/theboutiquehub.com\/boutiquechat\/\">#BoutiqueChat Podcast.<\/a><\/p>\n\n\n\n<p><strong><em>Recent Posts:<\/em><\/strong><\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. 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Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Answering your frequently asked questions in regards to preparing for the holiday season, identifying your ideal customer and more.<\/p>\n","protected":false},"author":834,"featured_media":31548,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[3,408],"tags":[404,104,69],"class_list":["post-31498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutique-business","category-boutiquechat","tag-boutique-chat","tag-shop-small","tag-the-boutique-hub","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Answering Your Call-In Questions | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"Answering your frequently asked questions in regards to preparing for the holiday season, identifying your ideal customer and more.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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