{"id":30204,"date":"2021-08-31T15:57:51","date_gmt":"2021-08-31T20:57:51","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=30204"},"modified":"2023-02-14T10:37:53","modified_gmt":"2023-02-14T16:37:53","slug":"how-boutiques-can-prepare-for-the-holidays","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/how-boutiques-can-prepare-for-the-holidays\/","title":{"rendered":"How Boutiques Can Prepare for the Holidays"},"content":{"rendered":"\n<p>Today our host Ashley Alderson, CEO of the Boutique Hub, tells us how boutiques can prepare for the holidays. The fourth quarter can be overwhelming, but Ashley is here to give you tips on how can come out profitable and still make time to enjoy the holiday season.<\/p>\n\n\n\n<iframe style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/20323007\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/f418dd\/\" height=\"90\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" oallowfullscreen=\"\" msallowfullscreen=\"\"><\/iframe>\n\n\n\n<p><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\"><br>&gt;&gt; EPISODE 329 \u2013 LISTEN NOW ON iTunes &lt;&lt;<\/a><br><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt; EPISODE 329 \u2013 LISTEN NOW ON Spotify &lt;&lt;<\/a><br><em>See the Full&nbsp;<\/em><a href=\"http:\/\/www.theboutiquehub.com\/boutiquechat\">Boutique Chat Podcast Website here<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How Boutiques Can Prepare for the Holidays\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/B4XNTJxbEXU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-main-points-in-how-boutiques-can-prepare-for-the-holidays\">Main Points in How Boutiques Can Prepare for the Holidays<\/h2>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<ol class=\"wp-block-list\"><li>Focus on margins, not just gross sales and revenue.&nbsp;<\/li><li>Know the difference between a sale and a promotion.<\/li><li>What is your top upsell category? Is it accessories, home, jewelry, etc?<\/li><\/ol>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/Copy-of-Podcast-Instagram-Story-8-683x1024.png\" alt=\"\" class=\"wp-image-30224\" width=\"401\" height=\"598\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\" id=\"h-favorite-quotes-in-tips-to-boost-sales-during-summer-slowdowns\">Favorite Quotes in Tips to Boost Sales During Summer Slowdowns<\/h3>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>&#8220;Make sure you&#8217;re running promotions not sales.&#8221; -Ashley<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/Podcast-Instagram-6-1024x1024.png\" alt=\"\" class=\"wp-image-30215\" width=\"484\" height=\"484\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/Podcast-Instagram-6-1024x1024.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/Podcast-Instagram-6-300x300.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/Podcast-Instagram-6-150x150.png 150w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/Podcast-Instagram-6-768x768.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/Podcast-Instagram-6-624x624.png 624w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/Podcast-Instagram-6-600x600.png 600w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/Podcast-Instagram-6-100x100.png 100w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/Podcast-Instagram-6.png 1080w\" sizes=\"(max-width: 484px) 100vw, 484px\" \/><\/figure><\/div>\n\n\n\n<p>One of the biggest mistakes businesses make in the fourth quarter is focusing on gross sales and revenue more than focusing on margin. It&#8217;s not about how much you sell.&#8221; -Ashley<\/p>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<p><em><strong>Resources Mentioned:<\/strong><\/em><\/p>\n\n\n\n<p>Be featured on our call-in episode, drop your audio recorded question here:&nbsp;<a href=\"https:\/\/theboutiquehub.typeform.com\/to\/DHUo9SsJ\">https:\/\/theboutiquehub.typeform.com\/to\/DHUo9SsJ<\/a><\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/Podcast-Instagram-5-1024x1024.png\" alt=\"\" class=\"wp-image-30217\" width=\"564\" height=\"564\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/Podcast-Instagram-5-1024x1024.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/Podcast-Instagram-5-300x300.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/Podcast-Instagram-5-150x150.png 150w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/Podcast-Instagram-5-768x768.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/Podcast-Instagram-5-624x624.png 624w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/Podcast-Instagram-5-600x600.png 600w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/Podcast-Instagram-5-100x100.png 100w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/Podcast-Instagram-5.png 1080w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/><\/figure><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Holiday Marketing Masterclass:&nbsp;<a href=\"https:\/\/retailbootcamp.mykajabi.com\/holidaymarketingmasterclass\">https:\/\/retailbootcamp.mykajabi.com\/holidaymarketingmasterclass<\/a><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p>Get more tips and Boutique Hub updates from Ashley on Instagram!<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CScqN2HhJt8\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CScqN2HhJt8\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Ashley Alderson (@ajalderson)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>Learn more about Hubventory here:&nbsp;<a href=\"https:\/\/hubventory.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/hubventory.com\/<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Join the Hub for more training, information, and connections.<br><a href=\"http:\/\/www.theboutiquehub.com\/join\">www.theboutiquehub.com\/join<\/a><\/p>\n\n\n\n<p>Use the hashtag&nbsp;<strong><em>#AskAshley<\/em><\/strong>&nbsp;on&nbsp;Instagram, or tag her at<a href=\"https:\/\/www.instagram.com\/ajalderson\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;@ajalderson<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/www.instagram.com\/theboutiquehub\" target=\"_blank\" rel=\"noreferrer noopener\">@theboutiquehub<\/a>to suggest topics for the podcast and let us know what you thought about this episode!<\/p>\n\n\n\n<p>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;iTunes Apple Podcasts here<\/a>!<strong><br><br>Original Air Date: August 31st, 2021<br><\/strong>Do you love the details of<em>&nbsp;How Boutiques Can Prepare for the Holidays?<\/em>&nbsp;Let us know what you think about our show and help spread the word about the&nbsp;<a href=\"https:\/\/theboutiquehub.com\/boutiquechat\/\">#BoutiqueChat Podcast.<\/a><\/p>\n\n\n\n<p><em><strong>Recent Posts:<\/strong><\/em><\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! 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You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. 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Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today our host Ashley Alderson tells us how boutiques can prepare for the holidays. The fourth quarter can be overwhelming, but Ashley is here to give you tips on how can come out profitable.<\/p>\n","protected":false},"author":834,"featured_media":30210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[3,408,488,487,486],"tags":[460,779],"class_list":["post-30204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutique-business","category-boutiquechat","category-boutique-dashboard","category-brand-dashboard","category-service-provider-dashboard","tag-boutique-chat-podcast","tag-holiday-marketing","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Boutiques Can Prepare for the Holidays | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"Today our host Ashley Alderson tells us how boutiques can prepare for the holidays. 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