Here are a few advantages of live selling online:<\/strong><\/p>\n\n\n\n Why Live Selling?<\/strong><\/p>\n\n\n\n Many brands started switching their focus to live selling in early 2020 at the onset of the COVID-19 pandemic. With health and safety concerns and regulations forcing storefronts around the globe to temporarily close their doors, selling online was a necessary alternative.<\/p>\n\n\n\n Online sales were booming, and this technology isn\u2019t going away. People are clinging to their mobile devices now more than ever, with app usage alone<\/a> rising 40% in early 2020 and the average user spending more than four hours a day on their phones. <\/p>\n\n\n\n Approximately 73% of all e-commerce sales are projected to be made on mobile devices through 2021<\/a>. Meeting shoppers where they\u2019re comfortable is key to getting them engaged with your product and brand.<\/p>\n\n\n\n Consumers are also using their mobile devices to tune into videos and live streams. Boutiques can continue to use live selling to marry their online communities with their physical storefronts (if they have them). Consumers can experience \u201cvirtual fitting rooms\u201d while they\u2019re relaxing at home, commuting to work, or even sitting in the parking lot at their favorite stores. Consider these live selling stats:<\/strong><\/p>\n\n\n\n Introducing Comment Shopping Into Your Live Streams<\/strong><\/p>\n\n\n\n In an hour-long live stream, brands have the potential to double sales or sell up to the equivalent of a week\u2019s worth of offline merchandise. Live selling on social media or mobile apps builds hype for new products and increases engagement. With tools like CommentSold in place, viewers can buy products during a live sale without leaving the video.<\/p>\n\n\n\n One popular online boutique, Freckled Poppy<\/a>, has found tremendous success selling clothes on Facebook Live and through its own branded mobile app. Matty and Alex, the husband-and-wife team that owns the women\u2019s clothing brand, use CommentSold to pair live video with comment selling and say 95 percent of their sales come from selling and going live in their mobile app.<\/p>\n\n\n\n \u201cOnce you have something on your phone, you can\u2019t really forget about it,\u201d Alex said.<\/p>\n\n\n\n By instructing viewers to comment \u201csold\u201d with their preferred size and color, brands like Freckled Poppy turn their live videos into interactive events. Those comments generate automatic invoices<\/a> sent to commenters via Facebook Messenger, comment reply, or email. Shoppers cart their items automatically and can check out multiple times throughout a live sale, so their preferred items don\u2019t sell out as they continue to tune in.<\/p>\n\n\n\n Selling Tips from the Experts<\/strong><\/p>\n\n\n\n The more digital our lives get, the more we yearn for something genuine. Letting your authentic self come through online makes shoppers feel like they know you better, which helps create real connections. The owners of Freckled Poppy often appear in their live videos, sharing their genuine opinions of each product and addressing commenters like old friends.<\/p>\n\n\n\n Successful boutiques like Freckled Poppy feature their owners or staff modeling the fit and styling of their products during their live sales. After all, you and your team know your products best, and sharing that knowledge directly with your customers makes it easy for them to make confident purchasing decisions.<\/p>\n\n\n\n Being on camera allows you to control your content and broadcast your authentic personality to your target audience. This authenticity helps create loyal brand advocates who will not only tune into your live video sales, they\u2019ll also share your brand with their networks and communities.<\/p>\n\n\n\n Alex and Matty say authenticity, brand building, and consistency have been vital to their success with live selling. <\/p>\n\n\n\n Creating loyalty can start with establishing an aesthetic that attracts your target audience. Then, you can build upon it with incentives, deals, discounts, and special promotions only available to your repeat shoppers. Turn your viewers into loyal customers with a clear brand image and message. \u201cFor us, it\u2019s all about hype, consistency, and community. And it\u2019s not easy in the beginning. You\u2019ll probably feel like you\u2019re talking to a wall. I would get out of the mindset that it\u2019s your friends and family that should be supporting you, and get into the mindset that you need to find your own customers,\u201d Alex says.<\/p>\n\n\n\n What\u2019s Next?<\/strong><\/p>\n\n\n\n Selling merchandise through live video is growing in popularity across the globe. Many consumers have already made shopping via live stream a habit. The future of e-commerce is interactive, multichannel, and all about creating memorable, engaging experiences online that can translate into real-world, offline shopping as well. <\/p>\n\n\n\n Retailers looking to stay ahead of the curve will experiment with new channels for streaming and selling while embracing today\u2019s trends.<\/p>\n\n\n\n Getting set up with your boutique\u2019s very own mobile app<\/a> is one way to stay innovative and build an engaged, loyal shopper base. CommentSold\u2019s Live in the App feature allows boutiques to live sell right in their mobile app while simultaneously streaming to their Facebook pages and Facebook groups. You can create that exciting multi-channel shopping experience customers love while allowing you to sell everywhere with ease.<\/p>\n\n\n\n Ready to see how live selling and comment selling can work for your retail business?<\/p>\n\n\n\n Start your 30-day free trial with CommentSold<\/strong><\/a>.<\/strong><\/p>\n\n\n\n By: Comment Sold<\/em><\/p>\n<\/div><\/div>\n\n\n\n We hope you loved our article Live Selling for Your Boutique: How to Turn Views into Sales. How else can The Boutique Hub help you grow?<\/p>\n\n\n\n Get more information on growing your business by joining The Boutique Hub where we have tons of training, information, and most importantly, connection! www.theboutiquehub.com\/join<\/a> Try out our service for a month, cancel anytime.<\/p>\n\n\n\n Follow along on Instagram @theboutiquehub<\/a>!<\/p>\n\n\n![\"\"](\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/blog-image1-boutique-summit-guest-blog-1024x576.png\")
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Phones serve as a gateway into a world of new trends, products, and people for many shoppers. Highlighting all three of these in your live videos is not only possible; it\u2019s an effective way to reel your shoppers at any time, any place.<\/p>\n\n\n\n![\"\"](\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/blog-image2-boutique-summit-guest-blog-1024x576.png\")
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<\/strong>Relationships are built on authenticity and trust. Live sales allow you to build relationships with customers with a \u201cone to many\u201d approach, similar to a reality show or the old-school way of selling products on TV via home shopping channels.
Be welcoming and natural, and take time to get to know your audience. Engage with them like you would a customer who visited your physical storefront. Become your own influencer for your brand and products.
<\/strong>\u201cBe creative, try to find out who your target customer is, find them, build that community, be real, share the goods, and share the \u2018bads.\u2019 You have to be real. And it\u2019s not always easy. But you have to be real, and that authentic self will kind of reel them in, and they\u2019ll want to follow you,\u201d Alex says.<\/li><\/ul>\n\n\n\n
<\/strong>Brand-run live streams are becoming more popular than outside influencers showing off products. People like discovering brands they love and remaining loyal to those brands.
\u201cYes, you\u2019re selling clothes or shoes or makeup, but they want to buy those clothes or shoes or the makeup because of you<\/em>,\u201d Alex says.<\/li><\/ul>\n\n\n\n
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<\/strong>Train your followers to know when you\u2019ll be hosting a live sale. Choose the same time each week. You don\u2019t have to go live every day, but your frequency should be consistent. Freckled Poppy goes live at 10 p.m., and while admitting it might not be the best time for their audience, customers still tune in because they have the time memorized and will be on their phones waiting. Check your Facebook page insights to see when fans are typically online and plan from there.<\/li><\/ul>\n\n\n\n![\"\"](\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/blog-image4-boutique-summit-guest-blog-1024x576.png\")
Determine what you want to sell during your live sale, what engagement strategies you wish to use, and create a script or run-of-show you can reference during the main event. Before going live, announce the upcoming live sale, and make sure your customers know when to tune in, how to register, how to purchase items, and what they can expect after they check out.
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A smartphone, ring light, and Internet connection are the basics for going live. Still, to prevent mishaps and ensure you\u2019re streaming a high-quality, visually appealing video, we recommend downloading and following the CommentSold Live Sale Equipment Checklist<\/a>.
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One or two people should be in front of the camera modeling clothing and talking with the audience, while at least one person should reply to comments and monitor everything behind the scenes. Before going live, consult with other sellers and experts with any questions or concerns you may have\u2014engage your network to learn from the pros!
\u201cWhen you go to the boutique community, it is very much a community,\u201d Alex says. \u201cEveryone is very much rooting for you, very much giving you all of the secrets, what\u2019s working best for them right now. With the Boutique Hub and within the CommentSold VIP group, you will have a community there from day one. You will have new friends that are rooting you on.\u201d
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CommentSold enables you to sell where your customers love to shop, from social media to a personalized webstore and branded mobile app. You can manage all your sales from one inventory and turn comments into shopping carts with CommentSold\u2019s features designed with boutique owners in mind. Keep everything organized from one centralized dashboard to simplify your business operations and seamlessly fulfill orders.<\/li><\/ol>\n\n\n\n![\"\"](\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/blog-image5-boutique-summit-guest-blog-1024x576.png\")
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<\/div>Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a>
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