{"id":29846,"date":"2021-08-17T17:22:27","date_gmt":"2021-08-17T22:22:27","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=29846"},"modified":"2023-02-14T10:37:57","modified_gmt":"2023-02-14T16:37:57","slug":"how-to-master-email-and-text-marketing","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/how-to-master-email-and-text-marketing\/","title":{"rendered":"How to Master Email and Text Marketing"},"content":{"rendered":"\n<p>Email is still one of the most effective marketing strategies. In today&#8217;s episode, Jane Kasper goes over how to segment your list, how to increase your open rate, and how to layout your emails. But that&#8217;s not all, tune in to get all the details on how to master email and text marketing.<\/p>\n\n\n\n<div style=\"height:24px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How to Master Email and Text Marketing\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/ScNDZavNA9s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:18px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<iframe style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/20171108\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/ea18b6\/\" height=\"90\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" oallowfullscreen=\"\" msallowfullscreen=\"\"><\/iframe>\n\n\n\n<p><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\"><br>&gt;&gt; EPISODE 327 \u2013 LISTEN NOW ON iTunes &lt;&lt;<\/a><br><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt; EPISODE 327 \u2013 LISTEN NOW ON Spotify &lt;&lt;<\/a><br><em>See the Full&nbsp;<\/em><a href=\"http:\/\/www.theboutiquehub.com\/boutiquechat\">Boutique Chat Podcast Website here<\/a><\/p>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-main-points-in-how-to-master-email-and-text-marketing\">Main Points in How to Master Email and Text Marketing<\/h2>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<ol class=\"wp-block-list\"><li>Segmented marketing is so important. People are more likely to buy when you are sending them a shoe in their size and their style!<\/li><li>Start with cleaning your email list. This will improve your open rate!<\/li><li>Don&#8217;t overuse discount codes. We train our customers. If you give a discount every time they are on the site, they are always going to expect a deal.<\/li><\/ol>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/Copy-of-Podcast-Instagram-Story-4-683x1024.png\" alt=\"\" class=\"wp-image-29851\" width=\"423\" height=\"633\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/Copy-of-Podcast-Instagram-Story-4-683x1024.png 683w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/Copy-of-Podcast-Instagram-Story-4-200x300.png 200w\" sizes=\"(max-width: 423px) 100vw, 423px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-favorite-quotes\">Favorite Quotes<\/h2>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>&#8220;People love to know the business. If not, they would be shopping with Macy&#8217;s. But they are shopping with us because of us. -Jane Kasper<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/Podcast-Instagram-1-1024x1024.png\" alt=\"\" class=\"wp-image-29855\" width=\"539\" height=\"539\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/Podcast-Instagram-1-1024x1024.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/Podcast-Instagram-1-300x300.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/Podcast-Instagram-1-150x150.png 150w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/Podcast-Instagram-1-768x768.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/Podcast-Instagram-1-624x624.png 624w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/Podcast-Instagram-1-600x600.png 600w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/Podcast-Instagram-1-100x100.png 100w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/Podcast-Instagram-1.png 1080w\" sizes=\"(max-width: 539px) 100vw, 539px\" \/><\/figure><\/div>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>&#8220;Make sure your emails are between 2-4 sentences.&#8221; -Jane Kasper<\/p>\n\n\n\n<div style=\"height:12px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><em><strong>Jane&#8217;s Information:<\/strong><\/em><\/p>\n\n\n\n<p>Instagram: <a href=\"https:\/\/www.instagram.com\/ruralhaze\/\" target=\"_blank\" rel=\"noreferrer noopener\">@ruralhaze<\/a><\/p>\n\n\n\n<p>Facebook: <strong><a href=\"https:\/\/www.facebook.com\/Rural-Haze-1546213265421772\" target=\"_blank\" rel=\"noreferrer noopener\">Rural Haze<\/a><\/strong> &amp; <strong><a href=\"https:\/\/www.facebook.com\/glowgroupllc\/\" target=\"_blank\" rel=\"noreferrer noopener\">Glow Group<\/a><\/strong><\/p>\n\n\n\n<p>Glow Group Pricing:<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/Glow-Group-Pricing-576x1024.png\" alt=\"\" class=\"wp-image-29852\" width=\"390\" height=\"693\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/Glow-Group-Pricing-576x1024.png 576w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/Glow-Group-Pricing-169x300.png 169w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/Glow-Group-Pricing-768x1365.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/Glow-Group-Pricing-864x1536.png 864w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/Glow-Group-Pricing-624x1109.png 624w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/Glow-Group-Pricing-600x1067.png 600w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/08\/Glow-Group-Pricing.png 1080w\" sizes=\"(max-width: 390px) 100vw, 390px\" \/><\/figure><\/div>\n\n\n\n<p><strong>Special discount for the podcast listeners:<\/strong><\/p>\n\n\n\n<p>1. $100 off your first month of campaigns<\/p>\n\n\n\n<p>2. 10% off your buildout&nbsp;<\/p>\n\n\n\n<p>Contact the Glow Group team here: <meta charset=\"utf-8\"><strong><a href=\"https:\/\/www.facebook.com\/glowgroupllc\/\" target=\"_blank\" rel=\"noreferrer noopener\">Glow Group<\/a><\/strong><\/p>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Learn more about Hubventory here:&nbsp;<a target=\"_blank\" href=\"https:\/\/hubventory.com\/\" rel=\"noreferrer noopener\">https:\/\/hubventory.com\/<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Hubventory\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/vOVDih-j4ds?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:9px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><a target=\"_blank\" href=\"https:\/\/hubventory.com\/\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<p>Learn more about 2022 Boutique Boss Planner here:&nbsp;<a target=\"_blank\" href=\"https:\/\/retailbootcamp.mykajabi.com\/2021%20Planner\" rel=\"noreferrer noopener\">https:\/\/retailbootcamp.mykajabi.com\/2021%20Planner<\/a><\/p>\n\n\n\n<div style=\"height:7px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Join the Hub for more training, information, and connections.<br><a href=\"http:\/\/www.theboutiquehub.com\/join\">www.theboutiquehub.com\/join<\/a><\/p>\n\n\n\n<p>Use the hashtag&nbsp;<strong><em>#AskAshley<\/em><\/strong>&nbsp;on&nbsp;Instagram, or tag her at<a href=\"https:\/\/www.instagram.com\/ajalderson\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;@ajalderson<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/www.instagram.com\/theboutiquehub\" target=\"_blank\" rel=\"noreferrer noopener\">@theboutiquehub<\/a>to suggest topics for the podcast and let us know what you thought about this episode!<\/p>\n\n\n\n<p>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;iTunes Apple Podcasts here<\/a>!<strong><br><br>Original Air Date: August 17th, 2021<br><\/strong>Do you love the details of<em>&nbsp;How to Master Email and Text Marketing<\/em>?&nbsp;Let us know what you think about our show and help spread the word about the&nbsp;<a href=\"https:\/\/theboutiquehub.com\/boutiquechat\/\">#BoutiqueChat Podcast.<\/a><\/p>\n\n\n\n<p>Recent posts:<\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The 13 Strategies Boutique Owners Need for 2026\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-1024x536.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-768x402.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\">Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/a><div class=\"wp-block-latest-posts__post-excerpt\">As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause\u2014right where you&#8217;re listening\u2014and take an honest look at where the retail industry stands today and where it&#8217;s headed next. Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Email is still one of the most effective marketing strategies. Tune in to get all the details on how to master email and text marketing!<\/p>\n","protected":false},"author":834,"featured_media":29849,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[3,408,488,487,486],"tags":[460,7192],"class_list":["post-29846","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutique-business","category-boutiquechat","category-boutique-dashboard","category-brand-dashboard","category-service-provider-dashboard","tag-boutique-chat-podcast","tag-productivity-mindset","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Master Email and Text Marketing | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"Email is still one of the most effective marketing strategies. 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