{"id":24762,"date":"2021-06-29T13:53:48","date_gmt":"2021-06-29T18:53:48","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=24762"},"modified":"2023-02-14T10:38:10","modified_gmt":"2023-02-14T16:38:10","slug":"how-to-drive-traffic-to-your-online-store","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/how-to-drive-traffic-to-your-online-store\/","title":{"rendered":"How to Drive Traffic to Your Online Store"},"content":{"rendered":"\n<p>Erik Huberman is CEO of Hawk Media, the fastest-growing marketing consultancy in the United States. Today he shares his expertise on how to drive traffic to your online store. He will cover topics such as how the new IOS changes will affect your business, what metrics matter most, and how to spot bad ad agencies.<\/p>\n\n\n\n<iframe style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/19644605\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/backward\/render-playlist\/no\/custom-color\/ff18b6\/\" height=\"90\" width=\"100%\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>\n\n\n\n<p><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\"><br>>> EPISODE 320 \u2013 LISTEN NOW ON iTunes &lt;&lt;<\/a><br><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">>> EPISODE 320 \u2013 LISTEN NOW ON Spotify &lt;&lt;<\/a><br><em>See the Full\u00a0<\/em><a href=\"http:\/\/www.theboutiquehub.com\/boutiquechat\">Boutique Chat Podcast Website here<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"How to Drive Traffic to Your Online Store\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/99pejeS_g5g?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Episode Rundown:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>00:01:47 Erik&#8217;s Background<\/li><li>00:06:22 ROAS<\/li><li>00:14:55 How IOS changes will affect You<\/li><li>00:27:34 What Metrics Matter the Most<\/li><\/ul>\n\n\n\n<h1 class=\"has-text-align-center wp-block-heading\" id=\"h-main-points-in-how-to-drive-traffic-to-your-online-store\">Main Points in How to Drive Traffic to Your Online Store<\/h1>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<ol class=\"wp-block-list\"><li>Look at much you are spending, how much revenue you are driving, and how much growth you are getting.<\/li><li>Don&#8217;t put all your eggs in the Facebook basket, diversify your marketing strategy. <\/li><li>Once you accept there are going to be problems in your business, the more resilient you will become.<\/li><\/ol>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/06\/Podcast-Instagram-Story-3-576x1024.png\" alt=\"How to Drive Traffic to Your Online Store | Boutique Chat Podcast\" class=\"wp-image-24767\" width=\"524\" height=\"932\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/06\/Podcast-Instagram-Story-3-576x1024.png 576w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/06\/Podcast-Instagram-Story-3-169x300.png 169w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/06\/Podcast-Instagram-Story-3-768x1365.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/06\/Podcast-Instagram-Story-3-864x1536.png 864w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/06\/Podcast-Instagram-Story-3-700x1244.png 700w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/06\/Podcast-Instagram-Story-3-600x1067.png 600w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/06\/Podcast-Instagram-Story-3.png 1080w\" sizes=\"(max-width: 524px) 100vw, 524px\" \/><\/figure><\/div>\n\n\n\n<h2 class=\"has-text-align-center wp-block-heading\" id=\"h-favorite-quotes-in-how-to-drive-traffic-to-your-online-store\">Favorite Quotes in\u00a0How to Drive Traffic to Your Online Store<\/h2>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>&#8220;All marketing should be an investment. If it&#8217;s not an investment, don&#8217;t do it.&#8221; -Erik Huberman<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/06\/Podcast-Instagram-9-1-1024x1024.png\" alt=\"How to Drive Traffic to Your Online Store | Boutique Chat Podcast\" class=\"wp-image-24766\" width=\"600\" height=\"600\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/06\/Podcast-Instagram-9-1-1024x1024.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/06\/Podcast-Instagram-9-1-300x300.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/06\/Podcast-Instagram-9-1-150x150.png 150w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/06\/Podcast-Instagram-9-1-768x768.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/06\/Podcast-Instagram-9-1-570x570.png 570w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/06\/Podcast-Instagram-9-1-500x500.png 500w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/06\/Podcast-Instagram-9-1-1000x1000.png 1000w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/06\/Podcast-Instagram-9-1-700x700.png 700w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/06\/Podcast-Instagram-9-1-600x600.png 600w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/06\/Podcast-Instagram-9-1-100x100.png 100w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/06\/Podcast-Instagram-9-1.png 1080w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n\n<p>&#8220;Think about marketing like a portfolio strategy. You want to be diversified. You don&#8217;t want to have all your eggs in one basket.&#8221; -Erik Huberman<\/p>\n\n\n\n<p>&#8220;Partnerships are a very understated, they are big way to grow.&#8221; -Erik Huberman<\/p>\n\n\n\n<p><strong>Erik&#8217;s Information:<\/strong><\/p>\n\n\n\n<p>Website: <a href=\"https:\/\/www.erikhuberman.com\/\">https:\/\/www.erikhuberman.com\/<\/a><\/p>\n\n\n\n<p>Instagram: <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/hawkemedia\/\" rel=\"noreferrer noopener\">@hawkemedia<\/a>\u00a0<a target=\"_blank\" href=\"https:\/\/www.instagram.com\/ErikHuberman\/\" rel=\"noreferrer noopener\">@erikhuberman<\/a><\/p>\n\n\n\n<p>2021 Boutique Summit Tickets are live! Use the promo code BOUTIQUECHAT or follow\u00a0<a href=\"http:\/\/www.eventbrite.com\/e\/151793046087\/?discount=BOUTIQUECHAT\" target=\"_blank\" rel=\"noreferrer noopener\">this link<\/a>\u00a0to automatically get the 10% discount.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Join the Hub for more training, information, and connections.<br><a href=\"http:\/\/www.theboutiquehub.com\/join\">www.theboutiquehub.com\/join<\/a><\/p>\n\n\n\n<p>Use the hashtag&nbsp;<strong><em>#AskAshley<\/em><\/strong>&nbsp;on&nbsp;Instagram, or tag her at<a href=\"https:\/\/www.instagram.com\/ajalderson\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;@ajalderson<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/www.instagram.com\/theboutiquehub\" target=\"_blank\" rel=\"noreferrer noopener\">@theboutiquehub<\/a>to suggest topics for the podcast and let us know what you thought about this episode!<\/p>\n\n\n\n<p>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0iTunes Apple Podcasts here<\/a>!<strong><br><br>Original Air Date: June 28th, 2021<br><\/strong>Do you love the details of<em>\u00a0How to Drive Traffic to Your Online Store<\/em>?\u00a0Let us know what you think about our show and help spread the word about the\u00a0<a href=\"https:\/\/theboutiquehub.com\/boutiquechat\/\">#BoutiqueChat Podcast.<\/a><\/p>\n\n\n\n<p><strong><em>Recent Posts:<\/em><\/strong><\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The 13 Strategies Boutique Owners Need for 2026\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-1024x536.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-768x402.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\">Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/a><div class=\"wp-block-latest-posts__post-excerpt\">As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause\u2014right where you&#8217;re listening\u2014and take an honest look at where the retail industry stands today and where it&#8217;s headed next. Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Erik Huberman shares his expertise on how to drive traffic to your online store. He will cover topics such as how the new IOS changes will affect your business, what metrics matter most, and how to spot bad ad agencies.<\/p>\n","protected":false},"author":834,"featured_media":24765,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[3,408,488,487,486],"tags":[404],"class_list":["post-24762","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutique-business","category-boutiquechat","category-boutique-dashboard","category-brand-dashboard","category-service-provider-dashboard","tag-boutique-chat","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Drive Traffic to Your Online Store | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"Erik Huberman shares his expertise on how to drive traffic to your online store. 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