{"id":22516,"date":"2021-04-20T13:52:02","date_gmt":"2021-04-20T18:52:02","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=22516"},"modified":"2021-04-27T08:36:42","modified_gmt":"2021-04-27T13:36:42","slug":"ecommerce-marketing-strategies-for-small-businesses","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/ecommerce-marketing-strategies-for-small-businesses\/","title":{"rendered":"Ecommerce Marketing Strategies for Small Businesses"},"content":{"rendered":"\n<p>Today on the Boutique Chat Podcast Jessica Totillo Coster, CEO of eCommerce Badassery at the Boutique Hub, joins us for&nbsp;E<em>commerce Marketing Strategies for Small Businesses<\/em>.<\/p>\n\n\n\n<p>What are quick and easy tips that can get you on the road to eCommerce success? In today&#8217;s episode, Jessica gives us all the details on how to make it happen. She covers topics like email marketing, website design, SEO, and Google Analytics. Bring along a notebook because you are going to want to jot down these motivating and easily digestible tips!<\/p>\n\n\n\n<iframe style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/18794132\/height\/90\/theme\/custom\/thumbnail\/no\/direction\/backward\/render-playlist\/no\/custom-color\/ff12a2\/\" height=\"90\" width=\"100%\" scrolling=\"no\" allowfullscreen=\"\" webkitallowfullscreen=\"\" mozallowfullscreen=\"\" oallowfullscreen=\"\" msallowfullscreen=\"\"><\/iframe>\n\n\n\n<!--more-->\n\n\n\n<p><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt; EPISODE 310 \u2013 LISTEN NOW ON iTunes &lt;&lt;<\/a><br><em>Don\u2019t Have&nbsp;iTunes?<\/em><a href=\"https:\/\/theboutiquehub.libsyn.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;Listen on Libsyn here<\/a><br><em>See the Full&nbsp;<\/em><a href=\"http:\/\/www.theboutiquehub.com\/boutiquechat\">Boutique Chat Podcast Website here<\/a><\/p>\n\n\n\n<p><strong><em>Episode Rundown:&nbsp;<\/em><\/strong><\/p>\n\n\n\n<p>00:06:21 3 Ways to Make More Money in Your Business<br>00:10:27 Email Marketing<br>00:16:29 Video Marketing<br>00:22:11 Website Design<br>00:29:29 Google Analytics<br>00:34:51 SEO<br>00:39:03 Traits the Most Successful Retailers Have<\/p>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:32px\"><strong>MAIN POINTS<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<ol class=\"wp-block-list\"><li>When it comes to your website, simple is better.<\/li><li>Understand your data so you know where put the energy in your business.<\/li><li>Remember to be clear over clever when performing your SEO.<\/li><\/ol>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/04\/Podcast-Instagram-Story-4-576x1024.png\" alt=\"Ecommerce Marketing Strategies for Small Businesses\" class=\"wp-image-22519\" width=\"528\" height=\"939\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/04\/Podcast-Instagram-Story-4-576x1024.png 576w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/04\/Podcast-Instagram-Story-4-169x300.png 169w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/04\/Podcast-Instagram-Story-4-768x1365.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/04\/Podcast-Instagram-Story-4-864x1536.png 864w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/04\/Podcast-Instagram-Story-4-700x1244.png 700w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/04\/Podcast-Instagram-Story-4-600x1067.png 600w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/04\/Podcast-Instagram-Story-4.png 1080w\" sizes=\"(max-width: 528px) 100vw, 528px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center\" style=\"font-size:32px\"><strong><strong>FAVORITE QUOTES<\/strong><\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>&#8220;Understand that data and let it drive your decision making and where you put the energy in your business.&#8221; -Jessica Totillo Coster<\/p>\n\n\n\n<p>&#8220;When your writing that content, remember people buy with emotion and justify with logic.&#8221; -Jessica Totillo Coster<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/04\/Podcast-Instagram-3-1024x1024.png\" alt=\"Ecommerce Marketing Strategies for Small Businesses\" class=\"wp-image-22518\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/04\/Podcast-Instagram-3-1024x1024.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/04\/Podcast-Instagram-3-300x300.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/04\/Podcast-Instagram-3-150x150.png 150w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/04\/Podcast-Instagram-3-768x768.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/04\/Podcast-Instagram-3-570x570.png 570w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/04\/Podcast-Instagram-3-500x500.png 500w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/04\/Podcast-Instagram-3-1000x1000.png 1000w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/04\/Podcast-Instagram-3-700x700.png 700w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/04\/Podcast-Instagram-3-600x600.png 600w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/04\/Podcast-Instagram-3-100x100.png 100w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/04\/Podcast-Instagram-3.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>&#8220;Your email list is the only thing you own, so make sure you are always growing it.&#8221; -Jessica Totillo Coster<\/p>\n\n\n\n<p>&#8220;Small Businesses kind of discount the power that their story and their face has to grow their business.&#8221; -Jessica Totillo Coster<\/p>\n\n\n\n<p><strong><em> Jessica&#8217;s Info :<\/em><\/strong><\/p>\n\n\n\n<p>Website: <a href=\"https:\/\/ecommercebadassery.com\/boutiquehub\/\">https:\/\/ecommercebadassery.com\/boutiquehub\/<\/a><\/p>\n\n\n\n<p>Instagram: &nbsp;<a target=\"_blank\" href=\"https:\/\/www.instagram.com\/ecommercebadassery\/\" rel=\"noreferrer noopener\">@ecommercebadassery<\/a><\/p>\n\n\n\n<p>Free Download: <a href=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/04\/Boutique-Hub-Download_-Quick-Wins-For-eCommerce-Success-eCommerce-Badassery-1-1.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Quick Wins For eCommerce Success<\/a><\/p>\n\n\n\n<p><strong><em>Resources:<\/em><\/strong><\/p>\n\n\n\n<p>Free Download:&nbsp;<a href=\"https:\/\/retailbootcamp.mykajabi.com\/savvy-boutique-owners-dos-donts\" target=\"_blank\" rel=\"noreferrer noopener\">https:\/\/retailbootcamp.mykajabi.com\/savvy-boutique-owners-dos-donts<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Join the Hub for more training, information, and connections.<br><a href=\"http:\/\/www.theboutiquehub.com\/join\">www.theboutiquehub.com\/join<\/a><\/p>\n\n\n\n<p>Use the hashtag&nbsp;<strong><em>#AskAshley<\/em><\/strong>&nbsp;on&nbsp;Instagram, or tag her at<a href=\"https:\/\/www.instagram.com\/ajalderson\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;@ajalderson<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/www.instagram.com\/theboutiquehub\" target=\"_blank\" rel=\"noreferrer noopener\">@theboutiquehub<\/a>to suggest topics for the podcast and let us know what you thought about this episode!<\/p>\n\n\n\n<p>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;iTunes Apple Podcasts here<\/a>!x<\/p>\n\n\n\n<p><strong>Original Air Date: April 20th, 2020<br><\/strong>Do you love the details of<em>&nbsp;Ecommerce Marketing Strategies for Small Businesses<\/em>?&nbsp;Let us know what you think about our show and help spread the word about the&nbsp;<a href=\"https:\/\/theboutiquehub.com\/boutiquechat\/\">#BoutiqueChat Podcast.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today on the Boutique Chat Podcast Jessica Totillo Coster, CEO of eCommerce Badassery at the Boutique Hub, joins us for&nbsp;Ecommerce Marketing Strategies for Small Businesses. What are quick and easy tips that can get you on the road to eCommerce success? In today&#8217;s episode, Jessica gives us all the details on how to make it [&hellip;]<\/p>\n","protected":false},"author":834,"featured_media":22517,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[3,408],"tags":[404,428],"class_list":["post-22516","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutique-business","category-boutiquechat","tag-boutique-chat","tag-ecommerce","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ecommerce Marketing Strategies for Small Businesses | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"What are quick and easy tips that can get you on the road to eCommerce success? 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