{"id":21857,"date":"2021-03-09T06:00:00","date_gmt":"2021-03-09T12:00:00","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=21857"},"modified":"2021-03-09T12:27:04","modified_gmt":"2021-03-09T18:27:04","slug":"building-a-wholesale-brand-that-caters-to-small-businesses","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/building-a-wholesale-brand-that-caters-to-small-businesses\/","title":{"rendered":"Building a Wholesale Brand that Caters to Small Businesses"},"content":{"rendered":"<p>Today on the Boutique Chat Podcast Jentry Benke, CEO of Crazy Train Wholesale, joins us for <em>Building a Wholesale Brand that Caters to Small Businesses<\/em>. Jentry goes over topics such as why she has chosen to do lower minimums and open packs, the controversy of pre-orders, and how a tragic event changed how she runs her business. But that&#8217;s not all, tune in to get all the details!<\/p>\n<p><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&gt;&gt; EPISODE 304 \u2013 LISTEN NOW ON iTunes &lt;&lt;<\/a><br \/><em>Don\u2019t Have\u00a0iTunes?<\/em><a href=\"https:\/\/theboutiquehub.libsyn.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0Listen on Libsyn here<\/a><br \/><em>See the Full\u00a0<\/em><a href=\"http:\/\/www.theboutiquehub.com\/boutiquechat\">Boutique Chat Podcast Website here<\/a><\/p>\n<p><em><strong>Episode Run-Down:<\/strong><\/em><\/p>\n<p>00:01:35 Crazy Train Background<br \/>00:06:12 Pre Packs<br \/>00:09:23 Minimums<br \/>00:11:50 Inventory Management<br \/>00:16:00 Pre-orders<br \/>00:22:00 Car Accident<br \/>00:26:10 Team Management<br \/>00:29:57 Building Customer Relationships<\/p>\n<h3 style=\"text-align: center;\">Main Points<\/h3>\n<ol>\n<li><span data-preserver-spaces=\"true\">Low minimums can help the small business owner start their business without excess inventory or high levels of debt.<\/span><\/li>\n<li><span data-preserver-spaces=\"true\">Pre-orders can be a big risk with not a lot of reward.\u00a0<\/span><\/li>\n<li>\u00a0Your team should always be prepared to take over if you are unable to.<\/li>\n<\/ol>\n<p><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Podcast-Instagram-Story-7-768x1365.png\" sizes=\"(max-width: 768px) 100vw, 768px\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Podcast-Instagram-Story-7-768x1365.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Podcast-Instagram-Story-7-169x300.png 169w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Podcast-Instagram-Story-7-576x1024.png 576w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Podcast-Instagram-Story-7-864x1536.png 864w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Podcast-Instagram-Story-7-700x1244.png 700w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Podcast-Instagram-Story-7-600x1067.png 600w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Podcast-Instagram-Story-7.png 1080w\" alt=\"Building a Wholesale Brand that Caters to Small Businesses\" width=\"768\" height=\"1365\" \/><\/p>\n<h3 style=\"text-align: center;\">Favorite Quotes<\/h3>\n<p>&#8220;You can do anything you put your mind to, as long as you are mindful of adapting.&#8221; -Jentry Benke<\/p>\n<p>&#8220;There are endless opportunities out there and sometimes it takes change to bring success.&#8221; -Jentry Benke<\/p>\n<p><img decoding=\"async\" class=\"alignright size-full wp-image-22053\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Copy-of-Podcast-Instagram-5-1.png\" alt=\"\" width=\"1080\" height=\"1080\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Copy-of-Podcast-Instagram-5-1.png 1080w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Copy-of-Podcast-Instagram-5-1-300x300.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Copy-of-Podcast-Instagram-5-1-1024x1024.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Copy-of-Podcast-Instagram-5-1-150x150.png 150w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Copy-of-Podcast-Instagram-5-1-768x768.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Copy-of-Podcast-Instagram-5-1-570x570.png 570w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Copy-of-Podcast-Instagram-5-1-500x500.png 500w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Copy-of-Podcast-Instagram-5-1-1000x1000.png 1000w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Copy-of-Podcast-Instagram-5-1-700x700.png 700w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Copy-of-Podcast-Instagram-5-1-600x600.png 600w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Copy-of-Podcast-Instagram-5-1-100x100.png 100w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/><\/p>\n<p>&#8220;When your world comes crashing down I think the worse thing you can do is make it worse by throwing in the towel.&#8221; -Jentry Benke<\/p>\n<p><strong><em>Resources Mentioned:<\/em><\/strong><\/p>\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/retailbootcamp.mykajabi.com\/Instagram%20Masterclass\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Instagram Ignite Masterclass<\/strong><\/a><\/p>\n<p>Join 1000\u2019s of Retail Store Owners, E-commerce Brands, Wholesalers, Makers &amp; Boutiques to grow your Instagram Income Stream.\u00a0\u00a0<\/p>\n<p><a href=\"_wp_link_placeholder\" data-wplink-edit=\"true\"><img decoding=\"async\" class=\"wp-image-21889 aligncenter\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Pinterest-More-Blogs-4.png\" alt=\"\" width=\"357\" height=\"536\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Pinterest-More-Blogs-4.png 1000w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Pinterest-More-Blogs-4-200x300.png 200w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Pinterest-More-Blogs-4-683x1024.png 683w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Pinterest-More-Blogs-4-768x1152.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Pinterest-More-Blogs-4-700x1050.png 700w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Pinterest-More-Blogs-4-600x900.png 600w\" sizes=\"(max-width: 357px) 100vw, 357px\" \/><\/a><\/p>\n<p><strong><em>Where to find Jentry:\u00a0<\/em><\/strong><\/p>\n<p>Website:<a href=\"https:\/\/www.crazytrain.com\/\"> https:\/\/www.crazytrain.com\/<\/a><\/p>\n<p>Instagram: <a href=\"https:\/\/www.instagram.com\/crazytrainclothing\/\">@crazytrainclothing<\/a><\/p>\n<p>Join the Hub for more training, information, and connections.<br \/><a href=\"http:\/\/www.theboutiquehub.com\/join\">www.theboutiquehub.com\/join<\/a><\/p>\n<p>Use the hashtag\u00a0<strong><em>#AskAshley<\/em><\/strong>\u00a0on\u00a0Instagram, or tag her at<a href=\"https:\/\/www.instagram.com\/ajalderson\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0@ajalderson<\/a>\u00a0or\u00a0<a href=\"https:\/\/www.instagram.com\/theboutiquehub\" target=\"_blank\" rel=\"noreferrer noopener\">@theboutiquehub<\/a>to suggest topics for the podcast and let us know what you thought about this episode!<\/p>\n<p>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">\u00a0iTunes Apple Podcasts here<\/a>!<\/p>\n<p><strong>Original Air Date: March 10th, 2020<br \/><\/strong>Do you love the details of<em> Building a Wholesale Brand that Caters to Small Businesses<\/em>?\u00a0Let us know what you think about our show and help spread the word about the\u00a0<a href=\"https:\/\/theboutiquehub.com\/boutiquechat\/\">#BoutiqueChat Podcast.<\/a><\/p>\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The 13 Strategies Boutique Owners Need for 2026\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-1024x536.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-768x402.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\">Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/a><div class=\"wp-block-latest-posts__post-excerpt\">As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause\u2014right where you&#8217;re listening\u2014and take an honest look at where the retail industry stands today and where it&#8217;s headed next. Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today on the Boutique Chat Podcast Jentry Benke, CEO of Crazy Train Wholesale, joins us for Building a Wholesale Brand that Caters to Small Businesses.<\/p>\n","protected":false},"author":834,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[3,408,488,487,486],"tags":[460],"class_list":["post-21857","post","type-post","status-publish","format-standard","hentry","category-boutique-business","category-boutiquechat","category-boutique-dashboard","category-brand-dashboard","category-service-provider-dashboard","tag-boutique-chat-podcast","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Building a Wholesale Brand that Caters to Small Businesses | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"Today on the Boutique Chat Podcast Jentry Benke, CEO of Crazy Train Wholesale, joins us for Building a Wholesale Brand 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