{"id":21847,"date":"2021-03-02T14:46:04","date_gmt":"2021-03-02T20:46:04","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=21847"},"modified":"2021-03-04T09:26:02","modified_gmt":"2021-03-04T15:26:02","slug":"how-to-simultaneously-grow-your-boutique-personal-brand","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/how-to-simultaneously-grow-your-boutique-personal-brand\/","title":{"rendered":"How to Simultaneously Grow Your Boutique &#038; Personal Brand"},"content":{"rendered":"\n<p>Today on the Boutique Chat Podcast Mallory Fitzsimmons, CEO of Shop Style Your Senses, joins us for <em>How to Simultaneously Grow Your Boutique &amp; Personal Brand<\/em>. Mallory, a former influencer turned boutique owner, goes over influencer marketing and the systems and roles your team needs to scale to 7 figures. Mallory also goes over topics such as analyzing Instagram data, how she scaled her team and the secret to keeping your customers coming back. We won&#8217;t lie, this episode is filled with GOLD! So make sure you bring along your notebook to take notes.<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\">&gt;&gt; EPISODE 303 \u2013 LISTEN NOW ON iTunes &lt;&lt;<\/a><br><em>Don\u2019t Have&nbsp;iTunes?<\/em><a rel=\"noreferrer noopener\" href=\"https:\/\/theboutiquehub.libsyn.com\/\" target=\"_blank\">&nbsp;Listen on Libsyn here<\/a><br><em>See the Full&nbsp;<\/em><a href=\"http:\/\/www.theboutiquehub.com\/boutiquechat\">Boutique Chat Podcast Website here<\/a><\/p>\n\n\n\n<p><strong><em>Episode Run-Down :<\/em><\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>00:4:05 Backstory on Being an Influencer&nbsp;<\/li><li>00:14:00 What Makes Your Audience Tick<\/li><li>00:17:25 Team Roles<\/li><li>00:20:40 Working with Influencers&nbsp;<\/li><li>00:29:15 Email Flows &amp; Building Conversion<\/li><li>00:31:18 What Helped Me Scale<\/li><li>00:36:16 Lightning Round<\/li><\/ul>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\" id=\"h-key-points\"><strong>KEY POINTS:<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<ol class=\"wp-block-list\"><li>What makes your audience tick?<\/li><li>Don&#8217;t pick your influencer based on purely numbers, a lower following but higher engagement will make you more profit!<\/li><li>Don&#8217;t burn yourself out! Work on getting parts of your business to run on autopilot.<\/li><\/ol>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Podcast-Instagram-Story-2-576x1024.png\" alt=\"\" class=\"wp-image-21848\" width=\"412\" height=\"732\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Podcast-Instagram-Story-2-576x1024.png 576w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Podcast-Instagram-Story-2-169x300.png 169w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Podcast-Instagram-Story-2-768x1365.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Podcast-Instagram-Story-2-864x1536.png 864w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Podcast-Instagram-Story-2-700x1244.png 700w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Podcast-Instagram-Story-2-600x1067.png 600w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Podcast-Instagram-Story-2.png 1080w\" sizes=\"(max-width: 412px) 100vw, 412px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-text-align-center has-medium-font-size\" id=\"h-favorite-quotes\"><strong>FAVORITE QUOTES<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>&#8220;You can&#8217;t wait on someone else to tell you how to figure it out. You are capable, you are smart, and you have Google.&#8221;-Mallory Fitzsimmons<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Copy-of-Podcast-Instagram-2-1024x1024.png\" alt=\"\" class=\"wp-image-21850\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Copy-of-Podcast-Instagram-2-1024x1024.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Copy-of-Podcast-Instagram-2-300x300.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Copy-of-Podcast-Instagram-2-150x150.png 150w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Copy-of-Podcast-Instagram-2-768x768.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Copy-of-Podcast-Instagram-2-570x570.png 570w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Copy-of-Podcast-Instagram-2-500x500.png 500w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Copy-of-Podcast-Instagram-2-1000x1000.png 1000w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Copy-of-Podcast-Instagram-2-700x700.png 700w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Copy-of-Podcast-Instagram-2-600x600.png 600w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Copy-of-Podcast-Instagram-2-100x100.png 100w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Copy-of-Podcast-Instagram-2.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>&#8220;Don&#8217;t let the problems fester, figure them out sooner rather than later and tackle them with a can-do mindset and you can literally do anything you wanna do.&#8221; -Mallory Fitzsimmons<\/p>\n\n\n\n<p>&#8220;They(customers) can never get you anywhere but your own business. So I have always used myself and my team as our superpower. To me, that is your most powerful tool you have.&#8221; -Mallory Fitzsimmons<\/p>\n\n\n\n<p style=\"font-size:32px\"><strong>Tips on Working with Influencers From Mallory<\/strong><\/p>\n\n\n\n<p><strong>When considering an influencer<\/strong>&#8211; look for someone who has diverse platforms that they convert on. My blog was ALWAYS my top converter and that&#8217;s why brands valued me. Ask for page views, unique views, Pinterest following, Tik Tok following, and an email subscriber list. These are all key converting platforms that get overlooked to favor the convenience of Instagram.&nbsp;<\/p>\n\n\n\n<p><strong>When evaluating a potential partnership<\/strong>, there are a few key things to nail down: The cost (and the data to back it up) and the total ask (number of posts, etc).&nbsp;<\/p>\n\n\n\n<p>** Most influencer partnerships are valued on a CPM basis, meaning the cost per every thousand impressions. The industry average varies quite a bit, so it&#8217;s a great idea to lean on industry sites like&nbsp;<a target=\"_blank\" href=\"http:\/\/www.socialbluebook.com\/\" rel=\"noreferrer noopener\">www.socialbluebook.com<\/a>&nbsp;to gain insight and reasonable numbers when negotiating.&nbsp;<\/p>\n\n\n\n<p>**<strong>Define the Ask very clearly<\/strong>. What are you requiring? When does it need to be posted? What do they need to link to? How many slides are in a &#8220;story&#8221;?<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/arnel-hasanovic-MNd-Rka1o0Q-unsplash-1024x683.jpg\" alt=\"\" class=\"wp-image-21852\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/arnel-hasanovic-MNd-Rka1o0Q-unsplash-1024x683.jpg 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/arnel-hasanovic-MNd-Rka1o0Q-unsplash-300x200.jpg 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/arnel-hasanovic-MNd-Rka1o0Q-unsplash-768x513.jpg 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/arnel-hasanovic-MNd-Rka1o0Q-unsplash-1536x1025.jpg 1536w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/arnel-hasanovic-MNd-Rka1o0Q-unsplash-400x267.jpg 400w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/arnel-hasanovic-MNd-Rka1o0Q-unsplash-700x467.jpg 700w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/arnel-hasanovic-MNd-Rka1o0Q-unsplash-600x400.jpg 600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>When considering influencers<\/strong>, I am always leery of those who consistently do large group giveaways. Granted, they do work for large audience growth, but I would be wary of true conversion because social selling is based on a true connection. A great way to tell if people are buying followers or doing large group giveaways to inflate numbers is the site&nbsp;<a target=\"_blank\" href=\"http:\/\/www.socialblade.com\/\" rel=\"noreferrer noopener\">www.socialblade.com<\/a>&nbsp;where you can see gains and losses by day.&nbsp;<\/p>\n\n\n\n<p>At the end of the day, the clothes cost us very little and, even if you don&#8217;t get amazing conversion right away,&nbsp;<strong>use the content that was created around the partnership to your advantage.<\/strong>&nbsp;If it would have taken you an hour to create it yourself, you definitely come out ahead outsourcing it through an influencer who shares your aesthetic.&nbsp;<\/p>\n\n\n\n<p><strong>Influencers are an amazing way to gain more of a grassroots audience&nbsp;<\/strong>and I think, just like anything, it takes a while to fine-tune. Don&#8217;t get discouraged! I&#8217;m excited to get my influencer strategy rolling, too!<\/p>\n\n\n\n<p><strong><em>Where to Find Mallory:<\/em><\/strong><\/p>\n\n\n\n<p>Website: <a href=\"https:\/\/shopstyleyoursenses.com\/\">https:\/\/shopstyleyoursenses.com\/<\/a><\/p>\n\n\n\n<p>Instagram: <a target=\"_blank\" href=\"https:\/\/www.instagram.com\/shopstyleyoursenses\/\" rel=\"noreferrer noopener\">@shopstyleyoursenses<\/a><a target=\"_blank\" href=\"https:\/\/www.instagram.com\/styleyoursenses\/\" rel=\"noreferrer noopener\"> &amp; @styleyoursenses<\/a><\/p>\n\n\n\n<p><strong><em>Resources :<\/em><\/strong><\/p>\n\n\n\n<p class=\"has-medium-font-size\"><a href=\"https:\/\/retailbootcamp.mykajabi.com\/Instagram%20Masterclass\" target=\"_blank\" rel=\"noreferrer noopener\">Instagram Ignite Masterclass<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><a href=\"https:\/\/retailbootcamp.mykajabi.com\/Instagram%20Masterclass\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Pinterest-More-Blogs-4-683x1024.png\" alt=\"\" class=\"wp-image-21889\" width=\"496\" height=\"743\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Pinterest-More-Blogs-4-683x1024.png 683w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Pinterest-More-Blogs-4-200x300.png 200w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Pinterest-More-Blogs-4-768x1152.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Pinterest-More-Blogs-4-700x1050.png 700w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Pinterest-More-Blogs-4-600x900.png 600w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/03\/Pinterest-More-Blogs-4.png 1000w\" sizes=\"(max-width: 496px) 100vw, 496px\" \/><\/a><\/figure>\n\n\n\n<p>Join 1000&#8217;s of Retail Store Owners, E-commerce Brands, Wholesalers, Makers &amp; Boutiques to grow your Instagram Income Stream.\u00a0\u00a0<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<p>Join the Hub for more training, information, and connections.<br><a href=\"http:\/\/www.theboutiquehub.com\/join\">www.theboutiquehub.com\/join<\/a><\/p>\n\n\n\n<p>Use the hashtag&nbsp;<strong><em>#AskAshley<\/em><\/strong>&nbsp;on&nbsp;Instagram, or tag her at<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/ajalderson\" target=\"_blank\">&nbsp;@ajalderson<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/www.instagram.com\/theboutiquehub\" target=\"_blank\" rel=\"noreferrer noopener\">@theboutiquehub<\/a>to suggest topics for the podcast and let us know what you thought about this episode!<\/p>\n\n\n\n<p>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a rel=\"noreferrer noopener\" href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\">&nbsp;iTunes Apple Podcasts here<\/a>!<\/p>\n\n\n\n<p><strong>Original Air Date: March 2nd, 2020<br><\/strong>Do you love&nbsp;the details&nbsp;of<em>&nbsp;&nbsp;How to Simultaneously Grow Your Boutique &amp; Personal Brand<\/em>?&nbsp;Let us know what you think about our show and help spread the word about the&nbsp;<a href=\"https:\/\/theboutiquehub.com\/boutiquechat\/\">#BoutiqueChat Podcast.<\/a><\/p>\n\n\n\n<p><em><strong>Recent Posts:<\/strong><\/em><\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The 13 Strategies Boutique Owners Need for 2026\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-1024x536.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-768x402.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\">Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/a><div class=\"wp-block-latest-posts__post-excerpt\">As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause\u2014right where you&#8217;re listening\u2014and take an honest look at where the retail industry stands today and where it&#8217;s headed next. Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>How to Simultaneously Grow Your Boutique &#038; Personal Brand<\/p>\n","protected":false},"author":834,"featured_media":21853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[3,408,488,487,486],"tags":[404],"class_list":["post-21847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutique-business","category-boutiquechat","category-boutique-dashboard","category-brand-dashboard","category-service-provider-dashboard","tag-boutique-chat","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Simultaneously Grow Your Boutique &amp; Personal Brand | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"Learn How to Simultaneously Grow Your Boutique &amp; Personal Brand on today&#039;s Boutique Chat episode. 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