{"id":21681,"date":"2021-02-15T22:27:08","date_gmt":"2021-02-16T04:27:08","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=21681"},"modified":"2021-02-16T13:29:13","modified_gmt":"2021-02-16T19:29:13","slug":"building-meaningful-relationships-with-your-customers","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/building-meaningful-relationships-with-your-customers\/","title":{"rendered":"Building Meaningful Relationships with Your Customers"},"content":{"rendered":"\n<p>Today on the Boutique Chat Podcast Ashley McPherson, CEO of Macoma Boutique, joins us for<em>&nbsp;Building Meaningful Relationships with Your Customers<\/em>. Listen to Ashley&#8217;s background story where she went from almost giving up on her business to becoming a boutique success story. Ashley discusses her success with Comment Sold selling, how she builds strong relationships with her customers, and why being authentic will make you a profitable business. Tune in to get all the details!<\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\">&gt;&gt; EPISODE 301 \u2013 LISTEN NOW ON iTunes &lt;&lt;<\/a><br><em>Don\u2019t Have&nbsp;iTunes?<\/em><a rel=\"noreferrer noopener\" href=\"https:\/\/theboutiquehub.libsyn.com\/\" target=\"_blank\">&nbsp;Listen on Libsyn here<\/a><br><em>See the Full&nbsp;<\/em><a href=\"http:\/\/www.theboutiquehub.com\/boutiquechat\">Boutique Chat Podcast Website here<\/a><\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\" id=\"h-key-points\">KEY POINTS:<\/h3>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<ol class=\"wp-block-list\"><li>There is enough success for everyone to go around. Practicing community over competition will only create a stronger and more profitable business.<\/li><li>Stay focused on the good. Your words and thoughts will create your reality.<\/li><li>Be authentic to yourself. Your people will find you!<\/li><\/ol>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/02\/Podcast-Instagram-Story-3-576x1024.png\" alt=\"\" class=\"wp-image-21682\" width=\"481\" height=\"855\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/02\/Podcast-Instagram-Story-3-576x1024.png 576w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/02\/Podcast-Instagram-Story-3-169x300.png 169w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/02\/Podcast-Instagram-Story-3-768x1365.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/02\/Podcast-Instagram-Story-3-864x1536.png 864w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/02\/Podcast-Instagram-Story-3-700x1244.png 700w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/02\/Podcast-Instagram-Story-3-600x1067.png 600w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/02\/Podcast-Instagram-Story-3.png 1080w\" sizes=\"(max-width: 481px) 100vw, 481px\" \/><\/figure><\/div>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\" id=\"h-favorite-quotes\">FAVORITE QUOTES<\/h3>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>&#8220;You have to remember employees are an investment. They are not an expense, when you find the right employees, they are an investment for your business.&#8221; -Ashley McPherson<\/p>\n\n\n\n<p>&#8220;My theory on community over competition: There is enough success for anybody in this world that is willing to work for it.&#8221; -Ashley McPherson<\/p>\n\n\n\n<p>&#8220;That feeling of positivity and community spreads like wildfire.&#8221; -Ashley McPherson<\/p>\n\n\n\n<p><strong><em>Where to find Ashley:<\/em><\/strong><\/p>\n\n\n\n<p>Instagram:&nbsp;<a target=\"_blank\" href=\"https:\/\/www.instagram.com\/ashleyrebeccamcpherson\/\" rel=\"noreferrer noopener\">@ashleyrebeccamcpherson<\/a>&nbsp;&amp;&nbsp;<a target=\"_blank\" href=\"https:\/\/www.instagram.com\/macomaboutique\/\" rel=\"noreferrer noopener\">@macomaboutique<\/a><\/p>\n\n\n\n<p>Facebook:&nbsp;<a target=\"_blank\" href=\"https:\/\/www.facebook.com\/macomaboutique\" rel=\"noreferrer noopener\">Macoma Boutique&nbsp;<\/a><\/p>\n\n\n\n<p>Website:&nbsp;<a target=\"_blank\" href=\"https:\/\/macomaboutique.com\/?fbclid=IwAR1ox9HRVobOv1x-KT7fbNP60EFvYcyIkR28diohs01G-yBqU5Stj2E51Y8\" rel=\"noreferrer noopener\">https:\/\/macomaboutique.com\/<\/a><\/p>\n\n\n\n<p><strong><em>Resources : <\/em><\/strong><\/p>\n\n\n\n<p><a href=\"https:\/\/theboutiquehub.com\/tips-from-a-successful-boutique-owner\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alison Grooms on the Boutique Chat Podcast<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/go.commentsold.com\/bettertogether-boutiquehub-and-commentsold\" target=\"_blank\" rel=\"noreferrer noopener\">Comment Sold<\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/retailbootcamp.mykajabi.com\/Boutique%20Marketing%20Bundle\">2021 Boutique Marketing Bundle<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>Join the Hub for more training, information, and connections.<br><a href=\"http:\/\/www.theboutiquehub.com\/join\">www.theboutiquehub.com\/join<\/a><\/p>\n\n\n\n<p>Use the hashtag&nbsp;<strong><em>#AskAshley<\/em><\/strong>&nbsp;on&nbsp;Instagram, or tag her at<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/ajalderson\" target=\"_blank\">&nbsp;@ajalderson<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/www.instagram.com\/theboutiquehub\" target=\"_blank\" rel=\"noreferrer noopener\">@theboutiquehub<\/a>to suggest topics for the podcast and let us know what you thought about this episode!<\/p>\n\n\n\n<p>Do you love the Boutique Chat Podcast?! Subscribe to our podcast and after that, leave us a review on<a rel=\"noreferrer noopener\" href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\">&nbsp;iTunes Apple Podcasts here<\/a>!<\/p>\n\n\n\n<p><strong>Original Air Date: February 15th, 2020<br><\/strong>Do you love&nbsp;the details&nbsp;of<em> <em>Building Meaningful Relationships with Your Customers<\/em><\/em>?&nbsp;Let us know what you think about our show and help spread the word about the&nbsp;<a href=\"https:\/\/theboutiquehub.com\/boutiquechat\/\">#BoutiqueChat Podcast.<\/a><\/p>\n\n\n\n<p><strong><em>Recent Posts:<\/em><\/strong><\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The 13 Strategies Boutique Owners Need for 2026\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-1024x536.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-768x402.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\">Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/a><div class=\"wp-block-latest-posts__post-excerpt\">As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause\u2014right where you&#8217;re listening\u2014and take an honest look at where the retail industry stands today and where it&#8217;s headed next. Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Today on the Boutique Chat Podcast Ashley McPherson, CEO of Macoma Boutique, joins us for Building Meaningful Relationships with Your Customers. <\/p>\n","protected":false},"author":834,"featured_media":21683,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[3,488,487,486],"tags":[460,792],"class_list":["post-21681","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutique-business","category-boutique-dashboard","category-brand-dashboard","category-service-provider-dashboard","tag-boutique-chat-podcast","tag-knowing-your-customer","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Building Meaningful Relationships with Your Customers | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"Today on the Boutique Chat Podcast Ashley McPherson, CEO of Macoma Boutique, joins us for Building 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