{"id":21481,"date":"2021-02-05T11:57:31","date_gmt":"2021-02-05T17:57:31","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=21481"},"modified":"2021-02-05T12:04:20","modified_gmt":"2021-02-05T18:04:20","slug":"ios-14-updates-what-we-know-what-we-dont-know-and-how-you-can-prepare","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/ios-14-updates-what-we-know-what-we-dont-know-and-how-you-can-prepare\/","title":{"rendered":"iOS 14 Updates- What We Know, What We Don\u2019t Know, and How You Can Prepare"},"content":{"rendered":"\n

You may have gotten a slightly scary warning when logging into your business page or have seen the ominous ad Facebook took out in many newspapers about the issues the ios 14 updates will bring to small businesses. <\/p>\n\n\n\n

The gist? With the new ios 14 update, Apple is giving all users the option to opt-out of tracking in each of their apps (not just Facebook and Insta- although Mark Z and crew have taken the most action on confronting the issue). <\/p>\n\n\n\n

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What this means: <\/strong><\/p>\n\n\n\n

1.The data we typically can track in Facebook ads, may diminish as consumers opt-out of this tracking making it harder to provide accurate numbers for sales attributed to marketing and your return on investment. <\/p>\n\n\n\n

2. Tracking events such as abandoned carts, site views, and conversions, allow us as advertisers to really personalize ads. This not only serves customers well (who doesn\u2019t like discovering that amazing new product or being reminded of the item you only left in the cart because your fifth grader needed help with their e-learning?), but obviously serves us as small business owners well because it allows us to show our consumers incredibly relevant products which leads to a higher return on ad spend and lower costs per purchase. <\/p>\n\n\n\n

So although privacy is becoming increasingly important to users Facebook is arguing the negative impact this will have on small businesses. This is true, however, to be completely honest both sides are making it sound worse than it actually is.<\/p>\n\n\n\n

All of this leads one to ask \u201cIs this the end of Facebook Ads as many would want us to believe? And how can I lessen the impact on my boutique\u201d <\/p>\n\n\n\n

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Blush Room Boutique<\/a><\/strong><\/figcaption><\/figure><\/div>\n\n\n\n

The truth is no it is not the end, this does however change the game a bit. <\/strong><\/p>\n\n\n\n

Although IOS users who have opted out will still be shopping with you, their actions are not going to be tracked and reported directly in Ads Manager.  This is going to make those fancy reports we agency owners work so hard to put together look a lot less exciting because a lot of the data we typically can provide will be unavailable.<\/p>\n\n\n\n

It\u2019s estimated that IOS traffic accounts for about 30% US mobile traffic.<\/strong><\/p>\n\n\n\n

Ultimately it will also affect the quality of the user\u2019s experience because they are missing out on those relevant ads which could ultimately affect your bottom line. <\/p>\n\n\n\n

There are also two big unknowns –<\/strong><\/p>\n\n\n\n