{"id":21300,"date":"2021-01-25T22:19:58","date_gmt":"2021-01-26T04:19:58","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=21300"},"modified":"2021-01-26T08:55:09","modified_gmt":"2021-01-26T14:55:09","slug":"facebook-marketing-strategies-for-boutiques","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/facebook-marketing-strategies-for-boutiques\/","title":{"rendered":"Facebook Marketing Strategies for Boutiques"},"content":{"rendered":"\n<ul class=\"wp-block-list\"><li>How do you feel about your business growth online?<\/li><li>Are you struggling with getting more viewers on Facebook?<\/li><li>Do you feel like ads are a waste of money because they never work anyway?<\/li><\/ul>\n\n\n\n<p>Facebook is the great democratizer of small business. It made it possible for fashionable and entrepreneurial-minded women all over the country to set up a business page, throw up a camera to go live, and start selling.<\/p>\n\n\n\n<p><strong>Though some see success right out of the gate, many face an uphill social media battle.<\/strong> And despite their best efforts, they&#8217;re not gaining traction or getting any closer to their goals.<\/p>\n\n\n\n<p>What I&#8217;ve observed over the years is that <strong>your level of success on social media depends on a variety of factors, most of which aren&#8217;t what you think.<\/strong> It has nothing to do with lives, shares, number of followers, or your ads.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-you-don-t-know-who-you-re-selling-to\">You Don&#8217;t Know Who You&#8217;re Selling To<\/h2>\n\n\n\n<p>One of the main problems that business owners have on Facebook is that they aren&#8217;t marketing to their target audience. <strong>There is so much variety out there in the fashion world, but many business owners are scared to place their flag on their particular style.<\/strong> They opt to buy from the same drop shippers and vendors they see everyone else using.<\/p>\n\n\n\n<p>This generally isn&#8217;t a problem, except for the fact that these <strong>boutiques are all using the same imagery, the same language, and the same posts.<\/strong> What this looks like to a customer is 30 boutiques who all look the same, selling the same thing, with the same fashion point of view.<\/p>\n\n\n\n<p><strong>You have an opinion about fashion and style, it&#8217;s why you started your boutique in the first place, don&#8217;t be afraid to find products that truly showcase your unique fashion perspective.<\/strong> And, if you want to use the same drop shippers &#8211; no problem! But make sure that you&#8217;re taking your own photos, creating fit videos, and modifying the text so that it sounds like you.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-this-is-important\">Why this is Important<\/h2>\n\n\n\n<p>What many business owners don&#8217;t know is that the more an image or a certain segment of text is used on Facebook, the less original the content is. With each subsequent posting, the content gets lower and lower reach, because overall it&#8217;s been used too many times on the platform, and Facebook knows you didn&#8217;t write it. Eventually, that image or text gets marked as spam. Boutique owners then wonder why their posts have no engagement, no reach, and no sales. It&#8217;s because that content isn&#8217;t new, original, or engaging anymore.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/BUY-small-1-1024x1024.jpg\" alt=\"\" class=\"wp-image-21309\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/BUY-small-1-1024x1024.jpg 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/BUY-small-1-300x300.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/BUY-small-1-150x150.jpg 150w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/BUY-small-1-768x768.jpg 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/BUY-small-1-570x570.png 570w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/BUY-small-1-500x500.png 500w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/BUY-small-1-1000x1000.png 1000w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/BUY-small-1-700x700.png 700w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/BUY-small-1-600x600.png 600w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/BUY-small-1-100x100.png 100w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/BUY-small-1.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-you-re-missing-the-social-part-of-social-selling\">You&#8217;re Missing the &#8220;Social Part of Social Selling&#8221;<\/h2>\n\n\n\n<p>You&#8217;ve got a great vibe, a fantastic logo, and a good brand. What you&#8217;re missing is the &#8220;social&#8221; part of social selling. To identify if that&#8217;s your problem, head over to your business page (or group, this applies to both) and scroll. If most (or all) of your posts are sales related, then you&#8217;re not using the actual tool that makes social media work. The &#8220;social&#8221; part.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-what-that-means\">What that Means<\/h2>\n\n\n\n<p>For most business owners, there are <strong>two ways to market a business, using money or social media. Money means you have a huge marketing budget<\/strong> where you have huge campaigns with billboards, ads, articles, etc. <strong>When you grow that way, you can have a page that just sells and does nothing else, because you&#8217;re using that bigger budget to build brand awareness, familiarity, and trust.<\/strong> As a social seller, you don&#8217;t have that budget to hire a big marketing agency to put together this whole thing for you to be able to just post-sales. (We may want to also say that when you spend that kind of money on ads, you need the product to support the customers that come with it. So it&#8217;s not just about the ad money you now also need the money to stock product for that many buyers)<\/p>\n\n\n\n<p><strong>So you have to use the 2nd option. Social media.<\/strong> <strong>And for social media, you have to be social.<\/strong> It&#8217;s critical that you <strong>work on building relationships,<\/strong> talk about your life, let your audience get to know you. You have to use your personality, point of view, and style to distinguish yourself from the 9 thousand other boutiques and pages out there.<\/p>\n\n\n\n<p><em>Most boutiques have pages that look the same as everyone else&#8217;s, and that&#8217;s why they see low engagement and sales &#8211; they blend into the wallpaper. This is very common, almost 100% of business owners do this, it&#8217;s VERY rare to see someone not build their page like this<\/em>.<\/p>\n\n\n\n<p><strong>Action<\/strong>: Prioritize building relationships with your audience, don&#8217;t focus so much on the sale. You can do that by first determining exactly who your target audience is and what their interests are. Talk to them about your life, your kids, what you&#8217;re doing next week, your favorite TV show, or tell them about your new workout regimen. Ask them for advice on waTalk to them like they&#8217;re your friends, and they&#8217;ll talk back.<\/p>\n\n\n\n<p><em>Caveat: You may see that some bigger shops ONLY post-sales and nothing else and they do great and make a ton of money. If you&#8217;re a bigger page with lots of activity, then it may not impact you. However, if you&#8217;re a newer or smaller business owner, it can be devastating.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/BUY-small-1024x1024.jpg\" alt=\"\" class=\"wp-image-21308\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/BUY-small-1024x1024.jpg 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/BUY-small-300x300.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/BUY-small-150x150.jpg 150w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/BUY-small-768x768.jpg 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/BUY-small-570x570.png 570w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/BUY-small-500x500.png 500w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/BUY-small-1000x1000.png 1000w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/BUY-small-700x700.png 700w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/BUY-small-600x600.png 600w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/BUY-small-100x100.png 100w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/BUY-small.jpg 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-you-re-not-using-keywords\">You&#8217;re not Using Keywords<\/h2>\n\n\n\n<p><strong>Keywords are the descriptive words that Facebook uses to match your content to users on the platform.<\/strong> It works kinda like matchmaking. If a random stranger walked up to you today and asked you to set them up with one of your friends, you would ask them, ok, well, tell me a bit about yourself. Let&#8217;s say the stranger says, \u201cWell, I dunno, I mean. I\u2019m a woman? I breathe?\u201d Would you know who to match them up with? Would you even want to match them up with someone? If you did, do you think you\u2019d do a good job finding the right match for her based on this information?<\/p>\n\n\n\n<p>What if instead, she said, \u201cWell, I love sci-fi shows, I don\u2019t really like movies. I play a lot of video games, right now I am really into Mortal Kombat. I never miss an episode of Game of Thrones, and I hate dancing\u201d Now you know who to match her up with. The same thing is true for your content. If you write a post that says, \u201cHey guys, come buy my products, showing skirts and tops, click on my face to join.\u201d Facebook is going to search the personal profiles of all your followers to see if any of them would be matches based on the content they post. Chances are, the only people who actually talk about the products in this way are other sellers of those products. So now your content is being shown to people who have no need for your product.<\/p>\n\n\n\n<p>To match content with people who have the same interests that you do, who are likely to have something in common with you, use nouns and adjectives. Talk about specifics. Instead of saying \u201cOMG great day, #lovemylife\u201d talk about \u201cOMG today was fantastic, I went to go see Avengers: Endgame, and it was amazing! Took the entire family! #lovemylife\u201d Now you have a keyword in there \u2013 Avengers. Which means now the people that see the content are people who are actually interested in interacting with it.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/Pinterest-More-Blogs-2-683x1024.jpg\" alt=\"\" class=\"wp-image-21329\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/Pinterest-More-Blogs-2-683x1024.jpg 683w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/Pinterest-More-Blogs-2-200x300.jpg 200w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/Pinterest-More-Blogs-2-768x1152.jpg 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/Pinterest-More-Blogs-2-700x1050.jpg 700w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/Pinterest-More-Blogs-2-600x900.jpg 600w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/Pinterest-More-Blogs-2.jpg 1000w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-how-it-works\">How it Works<\/h2>\n\n\n\n<p>You may be wondering &#8211; great, I can use this to get to know my audience and get them talking, but how does that help with selling. It&#8217;s a great question.<\/p>\n\n\n\n<p>What happens when you write posts with keywords is that you activate a new set of your audience. Prior to this time, the only &#8220;activated&#8221; audience members are likely your 4% die-hard fans, and possibly your friends and family. It&#8217;s why you often find the same 10 people show up on your lives or comment on your content over and over. Because they&#8217;re the only activated ones. Once you start writing posts with keywords, you&#8217;re activating different parts of your audience. The result is that when you post a sale later, those people will now get added to the group notified, which grows your audience.<\/p>\n\n\n\n<p>How the Algorithm Works: <\/p>\n\n\n\n<p><a href=\"https:\/\/www.facebook.com\/minessa.konecky\/videos\/528428537770384\/\" target=\"_blank\" rel=\"noreferrer noopener\">Click here to watch the video!<\/a><\/p>\n\n\n\n<p>Though social media can feel like a minefield, these are 3 fundamental truths about growing a business online. Even prioritizing one of these pillars will have an enormous impact on your business, and putting all three in place &#8211; you&#8217;ll knock it out of the park.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/Blog-1024x1024.png\" alt=\"\" class=\"wp-image-21340\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/Blog-1024x1024.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/Blog-300x300.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/Blog-150x150.png 150w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/Blog-768x768.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/Blog-570x570.png 570w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/Blog-500x500.png 500w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/Blog-1000x1000.png 1000w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/Blog-700x700.png 700w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/Blog-600x600.png 600w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/Blog-100x100.png 100w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/01\/Blog.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><em>Author: <a rel=\"noreferrer noopener\" href=\"https:\/\/directtosuccess.net\/\" target=\"_blank\">Minessa Konecky<\/a><\/em><\/p>\n\n\n\n<p>Minessa Konecky is a transformation coach, writer, founder of the Social Strategy Squad, co-host of the Friends in our Phone podcast, and creator of the Roadmap to Success bootcamp.<\/p>\n<\/div><\/div>\n\n\n\n<p>Did you love the&nbsp;post <strong><em>Facebook Marketing Strategies for Boutiques<\/em><\/strong><em><strong>?<\/strong><\/em><\/p>\n\n\n\n<p>Get more information just like this by joining the Hub for more training, information, and connections.&nbsp;<a href=\"https:\/\/theboutiquehub.com\/join\/boutique\/\" target=\"_blank\" rel=\"noreferrer noopener\">www.theboutiquehub.com\/join<\/a><\/p>\n\n\n\n<p>Follow along on Instagram&nbsp;<a href=\"https:\/\/www.instagram.com\/theboutiquehub\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">@theboutiquehub<\/a>!<\/p>\n\n\n\n<p><em><strong>Recent Posts:<\/strong><\/em><\/p>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image aligncenter\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The 13 Strategies Boutique Owners Need for 2026\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-1024x536.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-768x402.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\">Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/a><div class=\"wp-block-latest-posts__post-excerpt\">As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause\u2014right where you&#8217;re listening\u2014and take an honest look at where the retail industry stands today and where it&#8217;s headed next. Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your level of success on social media depends on a variety of factors, most of which aren&#8217;t what you think. Let&#8217;s go over the top Facebook Marketing Strategies for Boutiques.<\/p>\n","protected":false},"author":19,"featured_media":21330,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[3,488,487,486],"tags":[490,771],"class_list":["post-21300","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutique-business","category-boutique-dashboard","category-brand-dashboard","category-service-provider-dashboard","tag-facebook-live","tag-facebook-marketing","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Facebook Marketing Strategies for Boutiques | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"Your level of success on social media depends on a variety of factors, most of which aren&#039;t what you think. 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