{"id":20645,"date":"2024-07-24T17:43:49","date_gmt":"2024-07-24T22:43:49","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=20645"},"modified":"2024-07-24T17:57:48","modified_gmt":"2024-07-24T22:57:48","slug":"shop-small-event-for-retailers","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/shop-small-event-for-retailers\/","title":{"rendered":"The Best Shop Small Event for Retailers"},"content":{"rendered":"\n<p>The best shop small event for retailers is back and better than ever &#8230; <a href=\"https:\/\/go.theboutiquehub.com\/pinkfriday\" target=\"_blank\" rel=\"noreferrer noopener\">PINK FRIDAY! <\/a>One HUGE day to #ShopSmallFirst\u2013before Black Friday &amp; before the big guys\u2026Created by The Boutique Hub! Pink Friday is a small business spin on the traditional Black Friday shopping experience, reminding people to #ShopSmallFirst.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1254\" height=\"1522\" data-id=\"39828\" src=\"http:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/09\/2-days-boutique-.jpg\" alt=\"\" class=\"wp-image-39828\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/09\/2-days-boutique-.jpg 1254w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/09\/2-days-boutique--247x300.jpg 247w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/09\/2-days-boutique--844x1024.jpg 844w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/09\/2-days-boutique--768x932.jpg 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/09\/2-days-boutique--624x757.jpg 624w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/09\/2-days-boutique--600x728.jpg 600w\" sizes=\"(max-width: 1254px) 100vw, 1254px\" \/><figcaption class=\"wp-element-caption\">2 Days Boutique<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"828\" height=\"618\" data-id=\"39830\" src=\"http:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/09\/JadeCoBoutique.jpg\" alt=\"\" class=\"wp-image-39830\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/09\/JadeCoBoutique.jpg 828w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/09\/JadeCoBoutique-300x224.jpg 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/09\/JadeCoBoutique-768x573.jpg 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/09\/JadeCoBoutique-624x466.jpg 624w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/09\/JadeCoBoutique-600x448.jpg 600w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><figcaption class=\"wp-element-caption\">Jade &amp; Co. Boutique<\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"828\" height=\"868\" data-id=\"39829\" src=\"http:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/09\/mybestfriendscloset.jpg\" alt=\"\" class=\"wp-image-39829\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/09\/mybestfriendscloset.jpg 828w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/09\/mybestfriendscloset-286x300.jpg 286w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/09\/mybestfriendscloset-768x805.jpg 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/09\/mybestfriendscloset-624x654.jpg 624w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2021\/09\/mybestfriendscloset-600x629.jpg 600w\" sizes=\"(max-width: 828px) 100vw, 828px\" \/><figcaption class=\"wp-element-caption\">My Best Friends Closet<\/figcaption><\/figure>\n<\/figure>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-pale-pink-background-color has-background wp-element-button\" href=\"https:\/\/go.theboutiquehub.com\/pinkfriday\" target=\"_blank\" rel=\"noreferrer noopener\">Sign Up to Participate in Pink Friday<\/a><\/div>\n<\/div>\n\n\n\n<p><br>Black Friday is the largest shopping day of the year, but the sales and promotions from big box stores often overshadow the experiences that small businesses are focused on providing. <\/p>\n\n\n\n<p>The goal on November 22nd is to build hype around the best shop small event for retailers and to celebrate the businesses that are the backbone of our local communities, whether online or brick and mortar.\u00a0Any small business can participate in Pink Friday.<\/p>\n\n\n\n<p><br> &#8220;We know small businesses and the boutique retail industry have been hit hard this year. These stores often get overlooked on Black Friday, but these are the real businesses we need to be supporting this year. By creating Pink Friday and positioning it the week prior to Black Friday, we\u2019re able to celebrate those businesses this holiday season and give them their own weekend to shine. If you are looking for the best shop small event for retailers, this is it!&#8221; <br><em>&#8211; Ashley Alderson, CEO, The Boutique Hub<\/em><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"What is Pink Friday? | The Ultimate Shop Small Event for Retailers\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/y0fSX7j9biw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-can-shoppers-participate\">How Can Shoppers Participate?<\/h4>\n\n\n<ul>\n<li>Visit the official homepage <a href=\"https:\/\/shopthebestboutiques.com\/pinkfriday\/\" target=\"_blank\" rel=\"noopener\">here <\/a>to learn more.\u00a0<\/li>\n<li>Invite your friends to shop small first, and support small businesses who need you!<\/li>\n<li>Find unique, curated gift ideas straight from boutiques &amp; makers you\u2019ll love found on this year&#8217;s gift guides.<\/li>\n<li>Join the <a href=\"https:\/\/www.facebook.com\/groups\/BoutiqueFavoritesandDeals\" target=\"_blank\" rel=\"noreferrer noopener\">Shop The Best Boutiques Facebook Group<\/a> to see 25+ boutiques sharing their new arrivals &amp; gift ideas live on November 18th &amp; all weekend!<\/li>\n<\/ul>\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"I Shop Small Because...\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/cRbPhXma458?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-how-can-business-owners-to-participate\">How Can Business Owners to Participate?<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/go.theboutiquehub.com\/pinkfriday\" target=\"_blank\" rel=\"noreferrer noopener\">Sign up here<\/a><\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Shop wholesale deals on <a href=\"https:\/\/hubventory.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hubventory<\/a> with our Doorbusters and Closeouts collection, Pink Friday board, and the Holiday Bottom Line Boosters board. <br><\/li>\n\n\n\n<li>Grab a<a href=\"https:\/\/go.theboutiquehub.com\/pinkfriday\" target=\"_blank\" rel=\"noreferrer noopener\"> Promotional Bundle<\/a> with all the graphic assets you&#8217;ll need. You&#8217;ll get this delivered to your inbox as soon as you sign up!  <br><\/li>\n\n\n\n<li>Sign up to get on the Ultimate <a href=\"https:\/\/shopthebestboutiques.com\/pinkfriday\/\">#ShopSmallFirst Map <\/a><br><\/li>\n\n\n\n<li>Share the Shop Small Pledge with your shoppers<br><\/li>\n\n\n\n<li>Collaborate with your boutique besties to share more reasons to <a href=\"https:\/\/go.theboutiquehub.com\/pinkfriday\" target=\"_blank\" rel=\"noreferrer noopener\">#ShopSmallFirst<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2023\/08\/When-I-Shop-Local-1024x1024.png\" alt=\"\" class=\"wp-image-56056\" style=\"width:556px;height:556px\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2023\/08\/When-I-Shop-Local-1024x1024.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2023\/08\/When-I-Shop-Local-300x300.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2023\/08\/When-I-Shop-Local-150x150.png 150w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2023\/08\/When-I-Shop-Local-768x768.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2023\/08\/When-I-Shop-Local.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-pink-friday-boutique-to-do-list\">Pink Friday Boutique To Do List:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Get on the ultimate <a href=\"https:\/\/shopthebestboutiques.com\/pinkfriday\/\" target=\"_blank\" rel=\"noreferrer noopener\">#ShopSmallFirst map <\/a><\/li>\n\n\n\n<li>Create a Facebook Event for your store<\/li>\n\n\n\n<li>Join the <a href=\"https:\/\/www.facebook.com\/share\/nKTJz7dBiowZWZGs\/\" target=\"_blank\" rel=\"noreferrer noopener\">Pink Friday Facebook Event <\/a><\/li>\n\n\n\n<li>Share Pink Friday specials and promotions with your audience<\/li>\n\n\n\n<li>Put up Pink Friday sinage in store <em>(you&#8217;ll get these in your inbox when you sign up!)<\/em><\/li>\n\n\n\n<li>Share the #ShopSmallFirst pledge <\/li>\n\n\n\n<li>Share the power of Pink Friday with your local media<\/li>\n\n\n\n<li>Pass out flyers in your community<\/li>\n\n\n\n<li>Make a list of what your featured items will be<\/li>\n\n\n\n<li>Make staffing schedule <\/li>\n\n\n\n<li>Make a list of sips and snacks to offer at the event<\/li>\n\n\n\n<li>Have an interactive game or promotion for the event <\/li>\n\n\n\n<li>Schedule all social media posts<\/li>\n\n\n\n<li>Begin promoting one month prior<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Get on the Ultimate #ShopSmallFirst Map!<\/strong><\/p>\n\n\n\n<p>With this #ShopSmallFirst map, customers will be able to easily find boutiques in their area. <\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><a href=\"https:\/\/go.theboutiquehub.com\/pinkfriday\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2020\/11\/IG-POSTSQUOTES-SHAN-68-1024x1024.png\" alt=\"Pink Friday: Support Small Businesses\" class=\"wp-image-30978\" style=\"width:454px;height:auto\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2020\/11\/IG-POSTSQUOTES-SHAN-68-1024x1024.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2020\/11\/IG-POSTSQUOTES-SHAN-68-300x300.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2020\/11\/IG-POSTSQUOTES-SHAN-68-150x150.png 150w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2020\/11\/IG-POSTSQUOTES-SHAN-68-768x768.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2020\/11\/IG-POSTSQUOTES-SHAN-68-624x624.png 624w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2020\/11\/IG-POSTSQUOTES-SHAN-68-600x600.png 600w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2020\/11\/IG-POSTSQUOTES-SHAN-68-100x100.png 100w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2020\/11\/IG-POSTSQUOTES-SHAN-68.png 1080w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>Sign up on the <a href=\"https:\/\/go.theboutiquehub.com\/pinkfriday\" target=\"_blank\" rel=\"noreferrer noopener\">Pink Friday website<\/a> and make sure to check the box titled <strong>&#8220;Yes, please include my boutique on the Shop Small First map!&#8221;<\/strong> and fill out the required fields to be included on the map!<\/p>\n\n\n\n<p><br>Want more details? Sign up (FREE) on the official Pink Friday website <a href=\"https:\/\/go.theboutiquehub.com\/pinkfriday\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a> that lists all the ways consumers can shop, including an interactive of participating stores, and various deals and gift guides that will help consumers navigate the best gifts for everyone on their list. <br><br>We can&#8217;t wait to spread the good word about all the ways YOU are impacting your community on <a href=\"https:\/\/go.theboutiquehub.com\/pinkfriday\">November 22nd, Pink Friday!<\/a><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n<ul class=\"wp-block-latest-posts__list wp-block-latest-posts\"><li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The Boutique Hub at MAGIC New York\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2025\/12\/New-Blog-Covers-7.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/the-boutique-hub-at-magic-nyc\/\">The Boutique Hub at MAGIC New York<\/a><div class=\"wp-block-latest-posts__post-excerpt\">The Hub Team is heading to MAGIC New York again and we couldn&#8217;t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute!\u00a0<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/EDUCATION-HOW-TO-66.png 1280w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/is-your-boutique-quiet-or-is-your-space-pushing-customers-away\/\">Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?<\/a><div class=\"wp-block-latest-posts__post-excerpt\">January is slow. You already know that. But here\u2019s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?\n\nThe start of a new year is the perfect time to take a hard look at your space. Not when you\u2019re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.<\/div><\/li>\n<li><div class=\"wp-block-latest-posts__featured-image\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"157\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png\" class=\"attachment-medium size-medium wp-post-image\" alt=\"The 13 Strategies Boutique Owners Need for 2026\" style=\"\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-300x157.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-1024x536.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14-768x402.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2026\/01\/5MF-BLOG-COVER-Podcast-14.png 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><a class=\"wp-block-latest-posts__post-title\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\">Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/a><div class=\"wp-block-latest-posts__post-excerpt\">As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause\u2014right where you&#8217;re listening\u2014and take an honest look at where the retail industry stands today and where it&#8217;s headed next. Based on 1,000&#8217;s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that\u2026 <a class=\"wp-block-latest-posts__read-more\" href=\"https:\/\/theboutiquehub.com\/blog\/five-minute-friday-the-13-strategies-boutique-owners-need-for-2026\/\" rel=\"noopener noreferrer\">Read more<span class=\"screen-reader-text\">: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026<\/span><\/a><\/div><\/li>\n<\/ul>\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Created by The Boutique Hub, Pink Friday is a small business spin on the traditional Black Friday shopping experience, reminding people to #ShopSmallFirst.<\/p>\n","protected":false},"author":834,"featured_media":56054,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[3],"tags":[7124,104],"class_list":["post-20645","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutique-business","tag-pink-friday","tag-shop-small","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Best Shop Small Event for Retailers | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"The best shop small event for retailers is back ... PINK FRIDAY! Created by The Boutique Hub, reminding people to #ShopSmallFirst.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theboutiquehub.com\/blog\/shop-small-event-for-retailers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Best Shop Small Event for Retailers\" \/>\n<meta property=\"og:description\" content=\"The best shop small event for retailers is back ... PINK FRIDAY! 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