{"id":19462,"date":"2020-05-08T18:12:26","date_gmt":"2020-05-08T23:12:26","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=19462"},"modified":"2020-05-08T18:12:28","modified_gmt":"2020-05-08T23:12:28","slug":"8-tips-for-bringing-your-boutique-online","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/8-tips-for-bringing-your-boutique-online\/","title":{"rendered":"8 Tips for Bringing Your Boutique Online"},"content":{"rendered":"\n<p><strong>Let&#8217;s go over the 8 tips for bringing your storefront boutique, online!<\/strong><\/p>\n\n\n\n<p>In business, if there is one big mistake that we all can make it&#8217;s putting all of our eggs in one basket. <br><br>As a brick and mortar boutique owner, counting only on foot traffic for sales is the same. <br><br> So how can you build an additional revenue stream that makes you money while you sleep? <\/p>\n\n\n\n<figure class=\"wp-block-embed-youtube wp-block-embed is-type-video is-provider-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"8 Tips for Bringing Your Boutique Online | How to Start an Online Boutique for Brick &amp; Mortar Retail\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/TcU9ddE8Wr8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><em>Find the full video with our tips on our <a rel=\"noreferrer noopener\" href=\"https:\/\/www.youtube.com\/watch?v=TcU9ddE8Wr8\" target=\"_blank\">youtube channel!<\/a> Be sure to leave a comment! <\/em><span style=\"padding: 0; margin: 0; margin-left: 5px;\"><a title=\"Get a direct link\" style=\"background-image: url(&quot;data:image\/gif;base64,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&quot;); background-repeat: no-repeat; width: 16px; height: 16px; display: inline-block; border: none; text-decoration: none; padding: 0px; position: relative;\" href=\"http:\/\/savefrom.net\/?url=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DTcU9ddE8Wr8&amp;utm_source=chameleon&amp;utm_medium=extensions&amp;utm_campaign=link_modifier\" target=\"_blank\" rel=\"noopener noreferrer\"><\/a><\/span><\/p>\n\n\n\n<h3 class=\"has-text-align-center wp-block-heading\">8 Tips for Bringing Your Boutique Online<\/h3>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<h4 class=\"wp-block-heading\">1. Shopify<\/h4>\n\n\n\n<p>Our go-to e-commerce tool is <a rel=\"noreferrer noopener\" href=\"https:\/\/www.shopify.com\/free-trial?ref=the-boutique-hub&amp;signup_code=%7Bsignup_code%7D&amp;ssid=1027c879eaeb84f5222a8337f5e6b7\" target=\"_blank\">Shopify<\/a>.  It&#8217;s so easy to use and there&#8217;s no code to set up, so you can DIY or hire a developer for quick setup. Shopify has the most integrations out of any e-commerce platform, making it&#8217;s connections to other tools you use like email marketing programs, Quickbooks, POS companies or apps, seamless.  If you have another POS solution in your store, start by checking it&#8217;s Shopify integrations, so syncing your inventory will not be an issue!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Shipping<\/h4>\n\n\n\n<p>Now its time to set up your shipping program. Here at the Hub, we use <a rel=\"noreferrer noopener\" href=\"https:\/\/goshippo.com\/\" target=\"_blank\">Shippo<\/a>. There are a number of great shipping platforms out there like ShipStation, ShippingEasy and more. You will simply download the app to your Shopify and everything will sync. As soon as an order comes in, Shippo will have all the order details and you will hit the &#8220;fulfill button&#8221;. <br>From there you enter your package dimensions and weight then hit print on your <a rel=\"noreferrer noopener\" href=\"https:\/\/www.amazon.com\/DYMO-LabelWriter-Thermal-Printer-1752265\/dp\/B0027JIIKQ\" target=\"_blank\">Dymo label printer<\/a>. Before sending out your packages make sure you have some type of branding on the package, it can be as simple as putting your logo sticker on the package. To make your life even easier, don&#8217;t forget before heading to the post office to create a manifest in Shippo. This way you won&#8217;t have to get every single package scanned. The post office will simply scan the one sheet manifest and all your packages are set to go out!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"684\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2020\/05\/bench-accounting-MGaFENpDCsw-unsplash-1-1024x684.jpg\" alt=\"\" class=\"wp-image-19466\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2020\/05\/bench-accounting-MGaFENpDCsw-unsplash-1-1024x684.jpg 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2020\/05\/bench-accounting-MGaFENpDCsw-unsplash-1-300x200.jpg 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2020\/05\/bench-accounting-MGaFENpDCsw-unsplash-1-768x513.jpg 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2020\/05\/bench-accounting-MGaFENpDCsw-unsplash-1-1536x1026.jpg 1536w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2020\/05\/bench-accounting-MGaFENpDCsw-unsplash-1-400x267.jpg 400w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2020\/05\/bench-accounting-MGaFENpDCsw-unsplash-1-700x468.jpg 700w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2020\/05\/bench-accounting-MGaFENpDCsw-unsplash-1-600x401.jpg 600w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2020\/05\/bench-accounting-MGaFENpDCsw-unsplash-1.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">3.Photography Matters<\/h4>\n\n\n\n<p>With brick and mortars, you&#8217;re relying on your window displays, your merchandising, and your customers trying on merchandise to sell products. But you won&#8217;t have that luxury online, so photography is so important. First, find out what your brand&#8217;s image is. Do you have a really spunky and youthful brand that likes fun and colorful edits? Or do you have a brand that&#8217;s more mature where women like higher-end products that will require more fit videos? Once you have your photography down, you have to upload the images to Shopify. Make sure all the images are sized the same so you don&#8217;t have a hodgepodge of small squares and big rectangle images! This will make your website look cheap and thrown together. Keep it clean and inform with multiply views of your merchandise. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Serve Your Customer Online<\/h4>\n\n\n\n<p>Talk with her online just like you would if she was trying on your pieces in the store. Respond on social media channels, get to know her, and educate her on your products. Customer trust should be a top priority! Another important tip for marketing your products online is keeping it fun and exciting for customers. An example of this is creating a themed collection, such as the 4th of July Collection or a Summer Collection. It&#8217;s all about creating that omnichannel experience where your customer has the same experience online as they do in-store. How would you merchandise collections in store? Do the same online.  Your homepage is your window display! <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"682\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2020\/05\/brooke-lark-W1B2LpQOBxA-unsplash-1-1024x682.jpg\" alt=\"\" class=\"wp-image-19465\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2020\/05\/brooke-lark-W1B2LpQOBxA-unsplash-1-1024x682.jpg 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2020\/05\/brooke-lark-W1B2LpQOBxA-unsplash-1-300x200.jpg 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2020\/05\/brooke-lark-W1B2LpQOBxA-unsplash-1-768x512.jpg 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2020\/05\/brooke-lark-W1B2LpQOBxA-unsplash-1-1536x1024.jpg 1536w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2020\/05\/brooke-lark-W1B2LpQOBxA-unsplash-1-400x267.jpg 400w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2020\/05\/brooke-lark-W1B2LpQOBxA-unsplash-1-700x467.jpg 700w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2020\/05\/brooke-lark-W1B2LpQOBxA-unsplash-1-600x400.jpg 600w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2020\/05\/brooke-lark-W1B2LpQOBxA-unsplash-1.jpg 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">5. Make a Launch Plan<\/h4>\n\n\n\n<p>Are you going to first launch your products online or in-store?  Train your customers to know that new arrivals will always be posted online first. If you have a brick and motor store, you can offer instore pickup. This way you have more opportunities for add-ons and upsells. So as soon as she comes in the door she can pick up her already paid for items but, your staff will be trained to show her something that just came in or a piece they think she&#8217;ll love! Remember there is always an opportunity to sell more. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">6. Post More<\/h4>\n\n\n\n<p>Be posting at least four product photos a day and at least one recap post a day. You are trying to get as many clicks to your website as possible, so it&#8217;s important to stay relevant on your customer&#8217;s social media feed. When linking your photos remember to link a single product URL (think my boutique. com\/my product name)  vs just your website URL in general. The fewer clicks it takes them to get to the product, the more likely they will purchase a product.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2020\/05\/PINTEREST-MERE-683x1024.jpg\" alt=\"8 Tips for Bringing Your Boutique Online\" class=\"wp-image-19468\" width=\"364\" height=\"545\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2020\/05\/PINTEREST-MERE-683x1024.jpg 683w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2020\/05\/PINTEREST-MERE-200x300.jpg 200w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2020\/05\/PINTEREST-MERE-700x1050.png 700w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2020\/05\/PINTEREST-MERE-600x900.png 600w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2020\/05\/PINTEREST-MERE.jpg 735w\" sizes=\"(max-width: 364px) 100vw, 364px\" \/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">7. More Video<\/h4>\n\n\n\n<p>Get in front of your customers, do try on sessions, product videos, and do live selling. Customers are responding to video and it&#8217;s just like an in-store experience, so use it to your advantage!<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">8. Use Your Time Wisely<\/h4>\n\n\n\n<p>Do what you do best and hire the rest. What is the 20% of your list that&#8217;s going to get you 80% of the results and then hire around that. You need to be the leader of the brand, not the one whos unboxing, hanging merchandize, and fulfilling orders, those are jobs that can be hired out.<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><a href=\"https:\/\/theboutiqueuniversity.com\/covid-19-resource-center\" target=\"_blank\" rel=\"noreferrer noopener\">Click here for the&nbsp;<strong>FREE<\/strong>&nbsp;Resource Center for the Boutique Retail &amp; Wholesale Industry&nbsp;<\/a><\/p>\n\n\n\n<p><strong>We\u2019re in this together.&nbsp;<\/strong><\/p>\n\n\n\n<p>Join the Hub for more training, information, and connections.<br><a href=\"http:\/\/www.theboutiquehub.com\/join\">www.theboutiquehub.com\/join<\/a><\/p>\n\n\n\n<p><strong><em>Recent Posts:<\/em><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-the-boutique-hub\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"QAxoIM483W\"><a href=\"https:\/\/theboutiquehub.com\/improve-your-in-store-customer-experience-6-tips\/\">Improve Your In-Store Customer Experience: 6 Tips<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Improve Your In-Store Customer Experience: 6 Tips&#8221; &#8212; The Boutique Hub\" src=\"https:\/\/theboutiquehub.com\/improve-your-in-store-customer-experience-6-tips\/embed\/#?secret=8B48PX2LHp#?secret=QAxoIM483W\" data-secret=\"QAxoIM483W\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<figure class=\"wp-block-embed-wordpress wp-block-embed is-type-wp-embed is-provider-the-boutique-hub\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"wp-embedded-content\" data-secret=\"ZcbmF1823P\"><a href=\"https:\/\/theboutiquehub.com\/episode-237-cutting-your-shipping-losses-with-kyle-rooney-partnerships-manager-at-route\/\">Cutting Your Shipping Losses with Kyle Rooney, Partnerships Manager at Route Shipping Insurance<\/a><\/blockquote><iframe class=\"wp-embedded-content\" sandbox=\"allow-scripts\" security=\"restricted\" style=\"position: absolute; clip: rect(1px, 1px, 1px, 1px);\" title=\"&#8220;Cutting Your Shipping Losses with Kyle Rooney, Partnerships Manager at Route Shipping Insurance&#8221; &#8212; The Boutique Hub\" src=\"https:\/\/theboutiquehub.com\/episode-237-cutting-your-shipping-losses-with-kyle-rooney-partnerships-manager-at-route\/embed\/#?secret=502s65uZJ4#?secret=ZcbmF1823P\" data-secret=\"ZcbmF1823P\" width=\"600\" height=\"338\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\"><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>How can you bring your brick and mortar boutique online? Use these 8 steps to start your online boutique! The biggest mistake in business is to put all of our eggs in one basket. Build ah an additional revenue stream that makes you money while you sleep? Well, let&#8217;s go over the 8 strategies for bringing your boutique online!<\/p>\n","protected":false},"author":834,"featured_media":19467,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[3],"tags":[428,3866],"class_list":["post-19462","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutique-business","tag-ecommerce","tag-online-boutique","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>8 Tips for Bringing Your Boutique Online | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"In marketing, if there is one big mistake that we all can make it&#039;s putting all of our eggs in one basket. It&#039;s counting on just the brick and mortar store to get us by and you guys know brick and mortars have huge overhead. So how could you supplement that income with an additional revenue stream that makes you money while you sleep? Well, let&#039;s go over the 8 tips for bringing your boutique online!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theboutiquehub.com\/blog\/8-tips-for-bringing-your-boutique-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Tips for Bringing Your Boutique Online\" \/>\n<meta property=\"og:description\" content=\"In marketing, if there is one big mistake that we all can make it&#039;s putting all of our eggs in one basket. It&#039;s counting on just the brick and mortar store to get us by and you guys know brick and mortars have huge overhead. So how could you supplement that income with an additional revenue stream that makes you money while you sleep? Well, let&#039;s go over the 8 tips for bringing your boutique online!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/theboutiquehub.com\/blog\/8-tips-for-bringing-your-boutique-online\/\" \/>\n<meta property=\"og:site_name\" content=\"The Boutique Hub\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/boutiquehub\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-08T23:12:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-05-08T23:12:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2020\/05\/Business-Blog-Graphics-_DO-NOT-DELETE_.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"628\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"meredith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"meredith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/theboutiquehub.com\/blog\/8-tips-for-bringing-your-boutique-online\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/8-tips-for-bringing-your-boutique-online\/\"},\"author\":{\"name\":\"meredith\",\"@id\":\"https:\/\/theboutiquehub.com\/#\/schema\/person\/34736ead18fbcf25dcfb12acfad3ab24\"},\"headline\":\"8 Tips for Bringing Your Boutique Online\",\"datePublished\":\"2020-05-08T23:12:26+00:00\",\"dateModified\":\"2020-05-08T23:12:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/8-tips-for-bringing-your-boutique-online\/\"},\"wordCount\":949,\"publisher\":{\"@id\":\"https:\/\/theboutiquehub.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/8-tips-for-bringing-your-boutique-online\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2020\/05\/Business-Blog-Graphics-_DO-NOT-DELETE_.jpg\",\"keywords\":[\"Ecommerce\",\"online boutique\"],\"articleSection\":[\"#BoutiqueBusiness\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/theboutiquehub.com\/blog\/8-tips-for-bringing-your-boutique-online\/\",\"url\":\"https:\/\/theboutiquehub.com\/blog\/8-tips-for-bringing-your-boutique-online\/\",\"name\":\"8 Tips for Bringing Your Boutique Online | The Boutique Hub\",\"isPartOf\":{\"@id\":\"https:\/\/theboutiquehub.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/8-tips-for-bringing-your-boutique-online\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/theboutiquehub.com\/blog\/8-tips-for-bringing-your-boutique-online\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2020\/05\/Business-Blog-Graphics-_DO-NOT-DELETE_.jpg\",\"datePublished\":\"2020-05-08T23:12:26+00:00\",\"dateModified\":\"2020-05-08T23:12:28+00:00\",\"description\":\"In marketing, if there is one big mistake that we all can make it's putting all of our eggs in one basket. 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