{"id":16460,"date":"2019-09-30T19:51:14","date_gmt":"2019-10-01T00:51:14","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=16460"},"modified":"2019-09-30T19:51:18","modified_gmt":"2019-10-01T00:51:18","slug":"how-to-use-personalized-transactional-emails-to-boost-your-business","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/how-to-use-personalized-transactional-emails-to-boost-your-business\/","title":{"rendered":"How To Use Personalized Transactional Emails To Boost Your Business"},"content":{"rendered":"\n<p><strong><em>&lt;Guest Blog Post&gt;<\/em><\/strong><\/p>\n\n\n\n<p>Transactional emails can help you combat saturation, lack of visibility, and continue to foster customer retention. These emails are often under-leveraged, but when customized, they can increase sales and boost repeat purchases. <\/p>\n\n\n\n<p>There are different types of post-purchase emails that you can send to customers based on automated triggers and in tandem allowing you to display recommended products, deliver discount codes, incentivize referrals, and even drive traffic back to your store through navigation bars. <\/p>\n\n\n\n<p>We regularly send promotional emails like newsletters and new arrival blasts to attract customers to our stores or more importantly incentivize (whether it\u2019d be through a new product or an offer) our existing customers to hop back in. It\u2019s part of our cadence and for good reason. Especially since <a href=\"https:\/\/www.business.com\/articles\/returning-customers-spend-67-more-than-new-customers-keep-your-customers-coming-back-with-a-recurring-revenue-sales-model\/\">returning customers spend 67% more than new customers<\/a>. <\/p>\n\n\n\n<p>Although, not all customers will open every single email they receive \u2014 especially with Gmail\u2019s email filters.\u00a0 Not to mention, not all shoppers sign up for email marketing in the first place. We understand that being present in their inbox allows your brand to stay on top of mind.<\/p>\n\n\n\n<p>In this post, we\u2019ll discuss everything you need to know about personalized transactional emails and how they can help boost business.<\/p>\n\n\n\n<p>Let\u2019s get started.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">What are transactional emails?&nbsp;<\/h4>\n\n\n\n<p>You might think transactional emails are triggered exclusively by financial interactions like shipping confirmation emails or order confirmation emails.&nbsp;<\/p>\n\n\n\n<p>This is a fair assumption but transactional emails encompass a broader scope.&nbsp;<\/p>\n\n\n\n<p>Here are some examples of other transactional emails on Shopify,&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Order canceled email<\/li><li>Order refund email<\/li><li>Draft order invoice<\/li><li>Email cart from POS<\/li><li>POS exchange receipt&nbsp;<\/li><li>Gift card created&nbsp;<\/li><li>Abandoned checkout email<\/li><li>Password reset email<\/li><li>Shipment out for delivery<\/li><li>Shipment delivered<\/li><li>Return label instructions&nbsp;<\/li><li>Account welcome<\/li><\/ul>\n\n\n\n<p>And a few others, but they may fall under follow-up automation territory, ie. thank you emails, product review emails, etc.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Why transactional emails matter?&nbsp;<\/h4>\n\n\n\n<p>Put yourself in your shopper&#8217;s shoes.&nbsp;They have just made a purchase and their excitement about it is at an all-time high.&nbsp;They\u2019ll undoubtedly check the order confirmation or shipping confirmation emails to validate their order information, and maybe check to see if that discount code was applied correctly, or the estimated date of arrival.<\/p>\n\n\n\n<p>Once they receive an order, they might also be prompted to leave a review through a product review email in exchange for a next-purchase discount code.&nbsp;<\/p>\n\n\n\n<p>This is why Mailgun <a href=\"https:\/\/www.mailgun.com\/blog\/email-open-rates-decoded\">reports<\/a> that transactional emails have a high open-rate of 80% to 85% which beats most marketing emails that are somewhere between 20% to 25%.&nbsp;<\/p>\n\n\n\n<p>While transactional emails are often opened, they\u2019re more than just information about transactions and accounts. These emails let customers rest assured that their transactions were successful.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Why branding matters for transactional emails?&nbsp;<\/h4>\n\n\n\n<p>Branding is essentially making your brand memorable by including a logo, design or content that captures your brand\u2019s personality and voice.<\/p>\n\n\n\n<p>If your brand were a person, how would you describe it?<\/p>\n\n\n\n<p>Would it be fun, witty or formal? How do you visualize its look and style?<\/p>\n\n\n\n<p>Long-time boutique owners will know what it takes to create a brand. However, branding should be <a href=\"https:\/\/spently.com\/blog\/promoting-your-brand-using-transactional-emails\">integrated into your transactional emails too<\/a>.\u00a0<\/p>\n\n\n\n<p>Since they have very high open rates, transactional emails offer an opportunity to engage with customers.&nbsp;<\/p>\n\n\n\n<p>Avoid sending transactional emails that look the same as every other store out there. Instead, think of it as an opportunity to encourage customers to keep returning to your boutique.&nbsp;<\/p>\n\n\n\n<p>Here are a few examples:<\/p>\n\n\n\n<p>Ibotta \u2014 a cash-back app for purchases in groceries, retail or travel \u2014 sends account creation emails with the brand\u2019s logo and social media accounts. Users utilize the app for cash-back in-store and online groceries so it includes an image of everyday purchases like bread, milk, and eggs.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/mz0No2uOhjUdfAYpOeNeGsIiZ1GJLuXNS13L7j6Jq4OBP_vMm6DEgDETVRXJaex6oSPANHoSfhe4IKrRv-udXWJxcfYNHxd6Fj684tE3mxlFc2FlBMLmlNZC8KWpLkNjtQnogLH2\" alt=\"How To Use Personalized Transactional Emails To Boost Your Business\" width=\"340\" height=\"641\"\/><\/figure><\/div>\n\n\n\n<p>Food52 \u2014 a food community,&nbsp; sends abandoned cart emails that include the price and the item left in the abandoned cart. They also include information about express shipping, referral program offerings and links to social media accounts.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/ocw899BVAJdkf3vkuNUa4Kz-vscyCKU8sqDN_Wuw2Vsojn62_u3PBXZYRr9RHw2gtMzEC3wWn40tfwgWN7aKjdlIvWwlIluVAUZzpWPIRwb4-YvcKicslBV2P-wKa1Od3mi4mMrG\" alt=\"How To Use Personalized Transactional Emails To Boost Your Business\" width=\"340\" height=\"784\"\/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">How to use transactional emails to boost your sales?&nbsp;<\/h4>\n\n\n\n<p>Now that we\u2019ve explored how you can use transactional emails to boost your business, how can you use it to boost sales? Here are some elements that you should consider adding to your transactional emails.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Display product recommendations<\/h4>\n\n\n\n<p>We love to see product recommendations based on our interests, past purchases, or perhaps get a pulse on trending and popular products sold by certain merchants.&nbsp;<\/p>\n\n\n\n<p>Barilliance <a href=\"https:\/\/www.barilliance.com\/personalized-product-recommendations-stats\/\">found<\/a> that shoppers that clicked on recommendations were 4.5x more likely to add items in the cart and 4.5x more likely to complete their purchases. Sadly, only <a href=\"https:\/\/www.disruptiveadvertising.com\/marketing\/email-marketing-statistics\/\">39% of online retailers<\/a> send product recommendations through email.&nbsp;<\/p>\n\n\n\n<p>These <a href=\"https:\/\/spently.com\/blog\/how-to-use-personalized-product-recommendations-in-your-transactional-emails-to-drive-sales\">product recommendations play a huge role in repeat purchases<\/a>. When customers find items that are personalized, they are likely to check them out and eventually make a purchase.&nbsp;<\/p>\n\n\n\n<p>Now, how do you add product recommendations in email?&nbsp;<\/p>\n\n\n\n<p>For example, once customers get access to a Skillshare course, the brand upsells related classes they may like. This is how you can recommend similar products to customers.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/7hYbuuUfCy68hasoM6aPGVgkVRNvKduzYO3rKz4mfa6s_IjUhYwzMQdTttvnXG9wz_PgNSe_0u-vo3k74uYOP1DrKgxhDKQbbPkvvKacLNZPgbbfDE7kVzrRh3MYJ7s7LOcsZ02R\" alt=\"How To Use Personalized Transactional Emails To Boost Your Business Skillshare\" width=\"340\" height=\"628\"\/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Add next-purchase discount codes<\/h4>\n\n\n\n<p>There\u2019s no denying that customers love discounts.&nbsp;<\/p>\n\n\n\n<p>A study found <a href=\"https:\/\/www.huffpost.com\/entry\/what-science-says-about-discounts_b_8511224\">that<\/a> consumers redeemed 2.84 billion coupons (of 319 billion coupons distributed) in 2018.&nbsp;<\/p>\n\n\n\n<p>Coupons.com also <a href=\"https:\/\/www.huffpost.com\/entry\/what-science-says-about-discounts_b_8511224\">found<\/a> that coupons make customers happier. Recipients that got a $10 voucher reportedly had a 38 percent increase in oxytocin levels which is 11 percent happier than those who did not receive a coupon.&nbsp;<\/p>\n\n\n\n<p>The numbers show that discounts can boost sales.&nbsp;<\/p>\n\n\n\n<p>While a big sale could negatively impact your profits, giving out a small next-purchase discount code can encourage customers to keep making repeat purchases. Eventually, it could also cultivate brand loyalty.<\/p>\n\n\n\n<p>You don\u2019t need to give a big discount to grab a customer\u2019s attention. A 5% to 15% is enough to keep your brand top of mind.&nbsp;<\/p>\n\n\n\n<p>Uber gives a generous 20% off discount for a customer\u2019s next 5 rides. This helps foster the habit of using Uber instead of cabs or public transportation.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/pHbiI5oanOl39Th5qgxAaYIBzkudrKO4gM1kCBmfE0lTc64o3yN4z58UQ_Dit9lJDpux5jUfDsFJVwViquiG10tooHdzXYQi3Fi6-ZH20oeAN4Ie3UwroDBdR9ttfGvXYVCXzvQf\" alt=\"How To Use Personalized Transactional Emails To Boost Your Business Uber\" width=\"340\" height=\"498\"\/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Utilize referral marketing&nbsp;<\/h4>\n\n\n\n<p>Customers are more likely to trust referrals from friends and family when considering a purchase.&nbsp;<\/p>\n\n\n\n<p>Nielsen <a href=\"https:\/\/www.annexcloud.com\/blog\/39-referral-marketing-statistics-that-will-make-you-want-to-start-a-raf-program-tomorrow\/\">found<\/a> that 84% of consumers trust recommendations from family, friends, and colleagues which makes it one of the top sources for trustworthiness.&nbsp;<\/p>\n\n\n\n<p>Ogivly also had similar findings and found that <a href=\"https:\/\/www.annexcloud.com\/blog\/39-referral-marketing-statistics-that-will-make-you-want-to-start-a-raf-program-tomorrow\/\">74% of consumers<\/a> believe word-of-mouth as a key influencer in their purchasing decision.&nbsp;<\/p>\n\n\n\n<p>These numbers show that consumers can be your biggest brand advocates. Of course, people are more likely to trust their network as compared to sponsored messages. So, if you don\u2019t have a referral program in place, then you might be losing out on a missed opportunity.&nbsp;<\/p>\n\n\n\n<p>One way you can get customers to join your referral program is to <a href=\"https:\/\/spently.com\/blog\/a-new-approach-to-referral-marketing-for-shopify-merchants\">promote it through emails<\/a>. Maude lets customers and their friends get $5 off any kit when they make a purchase through their referral program.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/-xCLCi8cQSZFX9DcerlfOwiFZ-8clO7891mHMmN1JCyUg9SXbzygKD9Nx63w9S6B1Gw9DqOM9Pd6EG5QTY7R2ym1XPqaU6Ro-5a-m7lXAEV4fIPOEb56_kYht7gZeV6pZo20EhEW\" alt=\"How To Use Personalized Transactional Emails To Boost Your Business Maude\" width=\"340\" height=\"777\"\/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Add navigation bars&nbsp;<\/h4>\n\n\n\n<p>Navigation bars might seem simple but they can get customers back to the website. I am willing to bet you have it on your site, why not have it in your most opened emails?<\/p>\n\n\n\n<p>While a CTA button can get customers to their desired page, a minimalist navigation bar can let them access the home page or a product category. So, customers that aren\u2019t interested in the email\u2019s offering can easily return to the main site and help fulfill the businesses\u2019 other sales goals.&nbsp;<\/p>\n\n\n\n<p>Having a navigation bar shouldn\u2019t be a hassle too. You can add links to 2 to 3 main pages of the website.&nbsp;<\/p>\n\n\n\n<p>For example, Classic Specs&#8217; order confirmation email has a link on their page for men&#8217;s eyewear, women&#8217;s eyewear, and the user\u2019s account. The navigation bar looks simple but the text\u2019s font aligns with the brand\u2019s style and it\u2019s easy to click for mobile users.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/BfoXhihFIp8im5c1jV7Ns-GxK5FX5EjOZDkbumkk5W7reMfEbveMKwaP1FBVbd42-9KY8KgSjMuNGWiIxzGJ8DWWIC1NKwd7dNXy3qaoeGkMEI8cUo9o2_z5ysXyjca00amLfiFx\" alt=\"Classic Specs email example\" width=\"182\" height=\"800\"\/><\/figure><\/div>\n\n\n\n<h4 class=\"wp-block-heading\">Add real-time tracking features<\/h4>\n\n\n\n<p>When customers make a purchase, they want to receive the package as fast as possible.&nbsp;<\/p>\n\n\n\n<p>Shiprocket reports that <a href=\"https:\/\/www.invespcro.com\/blog\/same-day-delivery\/\">56% of customers<\/a> prefer having same-day delivery of their purchases when they shop online.&nbsp;<\/p>\n\n\n\n<p>Not all boutique shops can afford to offer same-day deliveries but you can alleviate a customer\u2019s impatience by offering <a href=\"https:\/\/spently.com\/blog\/learn-how-to-reduce-wismo-calls-through-your-post-purchase-emails\">real-time tracking<\/a>. This way, customers know that their purchase is on the way and the date of when they\u2019ll receive their offer.&nbsp;<\/p>\n\n\n\n<p>Real-time tracking can also reduce the bulk of \u201cWhere Is My Order?\u201d calls managed by customer service. Get Elastic <a href=\"https:\/\/www.getelastic.com\/what-is-your-wismo-rate-and-how-do-you-reduce-it\">reports<\/a> that this type of call can make up 70 to 80% of customer inquiries during the holiday season.&nbsp;<\/p>\n\n\n\n<p>Implementing real-time tracking can drastically reduce the bulk of work for your customer service employees.&nbsp;<\/p>\n\n\n\n<p>For example, Firebox gives customers the opportunity to track their order so they\u2019re not left waiting impatiently.&nbsp;<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/5xj8AEvDnok2TD5FoQhZNxO1dybLqSBphj3BusJ7S22nGYkFWwDHwZt4c-dgWj8csBudHUZSlsiOqb1ZBGoMLH32YG3r50jzf4cEoXDdUhutPEG7VPSQyu3kgLNax75opZdmXcEA\" alt=\"Firebox email example\" width=\"243\" height=\"800\"\/><\/figure><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Ready to get started with your transactional emails?&nbsp;<\/h3>\n\n\n\n<p>Personalized transactional emails can greatly boost the sales of your business.&nbsp;<\/p>\n\n\n\n<p>Order confirmation and shipping confirmation emails with real-time tracking can have a big impact on your customer\u2019s experience.&nbsp;<\/p>\n\n\n\n<p>Product recommendations based on past purchases and browsing behavior can help customers find products that interest them and inspire repeat purchases. Add in a next-purchase discount code to entice customers to return to your website.&nbsp;<\/p>\n\n\n\n<p>Customers aren\u2019t always interested in what you have to offer so be sure to place a navigation bar that can direct them to other pages on the website.&nbsp;<\/p>\n\n\n\n<p>How to get started? We might be biased, but we recommend using <a href=\"https:\/\/shopify.spently.com\/refersion?rfsn=2521166.a9ec91\">Spently<\/a>, a template builder to create and customize your transactional emails.<\/p>\n\n\n\n<p>The app lets you create emails through a simple drag and drop builder. There\u2019s no need to learn how to code or be a seasoned designer.&nbsp;<\/p>\n\n\n\n<p>The free Starter plan includes basic tools that your business needs to customize transactional emails and boost repeat purchases by adding these relevant marketing components.&nbsp;<\/p>\n\n\n\n<p><strong><em>Article by <a href=\"http:\/\/spently.com\/\">Sal Noorani, Product &amp; Growth Manager at Spently<\/a>, whose application allows Shopify merchants to leverage their store emails as an additional sales channel by embedding marketing components to cultivate engagement, and queue follow up sequences to foster customer retention. &nbsp;<\/em><\/strong><\/p>\n\n\n\n<p>Want more boutique business tips to your inbox?&nbsp;<a href=\"https:\/\/theboutiquehub.com\/join-us\/\">Get on this list with 10,000+ industry insiders<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&lt;Guest Blog Post&gt; Transactional emails can help you combat saturation, lack of visibility, and continue to foster customer retention. These emails are often under-leveraged, but when customized, they can increase sales and boost repeat purchases. There are different types of post-purchase emails that you can send to customers based on automated triggers and in tandem [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":16461,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[3],"tags":[37],"class_list":["post-16460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutique-business","tag-email-marketing","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How To Use Personalized Transactional Emails To Boost Your Business | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"Personalized transactional emails can help you combat saturation, lack of visibility, and continue to foster 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