{"id":16110,"date":"2019-09-03T12:00:24","date_gmt":"2019-09-03T17:00:24","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=16110"},"modified":"2019-12-09T12:46:57","modified_gmt":"2019-12-09T18:46:57","slug":"episode-224-demystify-facebook-messenger","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/episode-224-demystify-facebook-messenger\/","title":{"rendered":"Episode # 224: Demystifying Facebook Messenger"},"content":{"rendered":"\n<p>Today Ben Parr, award-winning entrepreneur, author, investor, and journalist, joins us for <em>Demystifying Facebook Messenger. <\/em>This episode is all about facing your fears! We are going deep into the world of marketing, so get ready to some take notes. Ben Parr explains to us the importance of using&nbsp;Facebook messenger for marketing. He also goes over the important topics such as; captivation marketing, comment capture, trends in e-commerce stores of ALL types, and so much more! <\/p>\n\n\n\n<p><a rel=\"noreferrer noopener\" href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\">&gt;&gt; EPISODE 224 \u2013 LISTEN NOW ON iTunes &lt;&lt;<\/a><br><em>Don\u2019t Have&nbsp;iTunes?<\/em><a rel=\"noreferrer noopener\" href=\"https:\/\/theboutiquehub.libsyn.com\/\" target=\"_blank\">&nbsp;Listen on Libsyn here<\/a><br><em>See the Full&nbsp;<\/em><a href=\"http:\/\/www.theboutiquehub.com\/boutiquechat\">Boutique Chat Podcast Website here<\/a><\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Key Points:<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<ol class=\"wp-block-list\"><li>It\u2019s about focus. Keeping your mindset on a simple concept can keep it growing!<\/li><li>Know the 3 stages of attention and the 7 triggers that keep people engaged and captive. <\/li><li>Make it personal. Integrating a story or a \u201cwhat&#8217;s coming next\u201d into your ad messages, your customers will stay intrigued and feel more of a connection.<\/li><\/ol>\n\n\n\n<p class=\"has-text-align-center\"><strong>Favorite Quotes:<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>\u201cReally focus in, you succeed with that product line or two and then you expand out. Having 1000 products seems great, but it can actually create decision fatigue for you a lot of your customers.\u201d-Ben Parr<br><\/p>\n\n\n\n<p>\u201cAcknowledgement. We pay attention to the people and things who pay attention to us, who provide us with validation, empathy, and understanding.\u201d -Ben Parr<\/p>\n\n\n\n<p>\u201cMake it feel more personal.  Tell them (your customer) something of value, that is beyond the discount you&#8217;re offering to grow your list.\u201d -Ben Parr<\/p>\n\n\n\n<hr class=\"wp-block-separator is-style-dots\"\/>\n\n\n\n<p class=\"has-text-align-center\"><strong><a rel=\"noreferrer noopener\" aria-label=\"T THE 250 PAGE FACEBOOK MESSENGER &amp; CONVERSATIONAL ADS PLAYBOOK  (free) from Octane AI -- DOWNLOAD (opens in a new tab)\" href=\"https:\/\/join.octaneai.com\/playbook\" target=\"_blank\">GET THE 250 PAGE FACEBOOK MESSENGER &amp; CONVERSATIONAL ADS PLAYBOOK  (free) from Octane AI &#8212; DOWNLOAD<\/a><\/strong><\/p>\n\n\n\n<p>Learn more about Ben on his personal <a href=\"http:\/\/benparr.com\/\">website<\/a> and follow his Instagram at <a rel=\"noreferrer noopener\" aria-label=\" (opens in a new tab)\" href=\"https:\/\/www.instagram.com\/benparr\/\" target=\"_blank\">@benparr<\/a>.&nbsp; <br><br>Follow the link to find out more about <a href=\"https:\/\/www.octaneai.com\/\">Octane AI<\/a> and maximizing Facebook Messenger!<br><br>Learn more about Ben&#8217;s book, Captivology:&nbsp;<a rel=\"noreferrer noopener\" href=\"http:\/\/bit.ly\/captivology\" target=\"_blank\">http:\/\/bit.ly\/captivology<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p><strong>FOR MORE ON THE BOUTIQUE HUB &amp; BOUTIQUE CHAT<br><\/strong>Join the Hub for more training, information, and connections.<br>www.theboutiquehub.com\/join<\/p>\n\n\n\n<p>Use the hashtag&nbsp;<strong><em>#AskAshley<\/em><\/strong>&nbsp;on&nbsp;Instagram, or tag her at<a rel=\"noreferrer noopener\" href=\"https:\/\/www.instagram.com\/ajalderson\" target=\"_blank\">&nbsp;@ajalderson<\/a>&nbsp;or&nbsp;<a href=\"https:\/\/www.instagram.com\/theboutiquehub\" target=\"_blank\" rel=\"noreferrer noopener\">@theboutiquehub<\/a>to suggest topics for the podcast and let us know what you thought about this episode!<\/p>\n\n\n\n<p>Want to be our listener of the week?&nbsp;Subscribe&nbsp;if you love the show, then leave us a review on<a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;iTunes Apple Podcasts here<\/a>!<\/p>\n\n\n\n<p><strong>Original Air Date: September 3, 2019<br><\/strong>Love this\u00a0episode? We would be so humbled to hear your review on Apple Podcasts or iTunes! Or, let us know below!<\/p>\n\n\n\n<p>For more tools and tips just like this one, checkout <a href=\"http:\/\/www.theboutiquehub.com\">The Hub<\/a>.  The one stop shop for boutique owner strategy.<\/p>\n\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today Ben Parr, award winning entrepreneur, author, investor, and journalist, joins us for Demystifying Facebook Messenger. This episode is all about facing your fears! We are going deep into the world of marketing, so get ready to some take notes. Ben Parr explains to us the importance of using Facebook messenger for marketing. He also goes over the important topics such as; captivation marketing, comment capture, trends in ecommerce stores of ALL types, and so much more! <\/p>\n","protected":false},"author":834,"featured_media":16112,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[3,408,488,487,486,1],"tags":[770,269,460,409,771,772],"class_list":["post-16110","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutique-business","category-boutiquechat","category-boutique-dashboard","category-brand-dashboard","category-service-provider-dashboard","category-uncategorized","tag-benparr","tag-boutique-business-tips","tag-boutique-chat-podcast","tag-facebook-ads","tag-facebook-marketing","tag-facebook-messenger","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Episode # 224: Demystifying Facebook Messenger | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"Learn how to use Facebook Messenger to grow your boutique business. 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