{"id":16061,"date":"2022-07-20T08:46:00","date_gmt":"2022-07-20T13:46:00","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=16061"},"modified":"2024-08-03T11:30:20","modified_gmt":"2024-08-03T16:30:20","slug":"why-your-social-media-is-being-ignored","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/why-your-social-media-is-being-ignored\/","title":{"rendered":"Why Your Social Media Is Being Ignored"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-6-tips-to-improve-your-digital-sales-strategy\">6 Tips To Improve Your Digital Sales Strategy<\/h2>\n\n\n\n<p>Social media can be tough especially when you have a million other things on your mind as a business owner. I know that this topic and getting everything scheduled out is a huge stressor for a lot of business owners. We have done the research for you and here are our biggest tips and potential reasons why your social media is being ignored.<\/p>\n\n\n\n<p>So let&#8217;s start here. <\/p>\n\n\n\n<p>In order to keep your social media from being ignored, you must understand how to make the algorithm work for you, using the Content Recipe to build relationships, your role as a Style Educator, and the Content Sanity Method.<\/p>\n\n\n\n<!--more-->\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Why Your Social Media Is Being Ignored | WWIN August 2019 - Ashley Alderson\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/6p4EL5rTta8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><figcaption class=\"wp-element-caption\">Why Your Social Media is Being Ignored by Ashley Alderson<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-know-the-algorithm-s-purpose\">1. Know The <strong>Algorithm<\/strong>&#8216;s Purpose <\/h2>\n\n\n\n<p><strong>What Does The Algorithm Want<\/strong>?<\/p>\n\n\n\n<p>The algorithm wants to connect people (users) to content that it thinks they will like. Meaning more time spent on the site (FB, IG, PIN) and more ads they can show you to make money.<\/p>\n\n\n\n<p><strong>How does it know this?<\/strong><\/p>\n\n\n\n<p>By stopping your scroll as a user or by you clicking on any part of the post. Points for comments and shares. Also &#8211; how fast the posts get engagement and how many post engagements.<\/p>\n\n\n\n<p>The more a post has, the more it circulates and the next time a user is on &#8211; it will show YOUR content first since you last engaged.<\/p>\n\n\n\n<p>If users stop engaging, they stop seeing your posts.<\/p>\n\n\n\n<p><strong>OK great, what does that mean?<\/strong><\/p>\n\n\n\n<p>It means that before you post some crap &#8212; think about WHY YOU ARE POSTING THIS! What is the action you want the user to take? Then, ask them.<\/p>\n\n\n\n<p>&#8220;Here is the Dolly Parton Pink Sweater&#8221; (insert pic)<\/p>\n\n\n\n<p>scroll&#8230;no one cares.<\/p>\n\n\n\n<p>&#8220;Any Dolly Parton fans in the house? Name your favorite song below! Here&#8217;s the Dolly Pink Sweater in our back-to-school collection, grab one or add it to your later wishlist here: {insert direct URL link} and {pic} Who loves it?<\/p>\n\n\n\n<p><em>If you want engagement&#8230;ask for it!!<\/em><\/p>\n\n\n\n<p>Then, ask your team and your friends and your crazy aunt Bertha to engage too!<\/p>\n\n\n\n<p>Run weekly giveaways for Engagement, YES &#8212; a $15 gift card goes a LONG DANG WAY!<\/p>\n\n\n\n<p>The more you can get specific about how your posts will build engagement, the more your engagement will naturally build.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized\"><img fetchpriority=\"high\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"http:\/\/theboutiquehub.com\/wp-content\/uploads\/2019\/09\/BLOG-IG-STORIES-2-576x1024.png\" alt=\"Why Your Social Media is Being Ignored\" class=\"wp-image-40330\" style=\"width:-168px;height:-298px\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2019\/09\/BLOG-IG-STORIES-2-576x1024.png 576w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2019\/09\/BLOG-IG-STORIES-2-169x300.png 169w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2019\/09\/BLOG-IG-STORIES-2-768x1365.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2019\/09\/BLOG-IG-STORIES-2-864x1536.png 864w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2019\/09\/BLOG-IG-STORIES-2-624x1109.png 624w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2019\/09\/BLOG-IG-STORIES-2-600x1067.png 600w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2019\/09\/BLOG-IG-STORIES-2.png 1080w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-2-selling-is-not-serving\">2. Selling Is NOT Serving <\/h2>\n\n\n\n<p>The sole purpose of your content is not to sell, but to serve your customer. You should use your social media content to develop real, authentic relationships. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-the-content-recipe-3-social-media-types\">The Content Recipe &#8211; 3 Social Media Types<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-branded-content\">Branded Content<\/h4>\n\n\n\n<p> Branded content builds a relationship, shows who you are behind the scenes, and creates community. <\/p>\n\n\n\n<p> <strong>BEST SOCIALS:<\/strong> Groups, Stories, Reels, TikTok, FB Page &amp; IG are also good, but limit them.<\/p>\n\n\n\n<p> <strong>POST IDEAS: <\/strong>Video of any kind, live updates &amp; sales, behind the scenes daily, sneak peeks, fashion tips, photos inside the store or your windows, your own OOTD, Model intros and picks, be the buyer, contests, personal stories, personal introductions <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-sales-content\">Sales Content<\/h4>\n\n\n\n<p> Sales content is your ASK. It sells a product and shares a promo.<\/p>\n\n\n\n<p> <strong>BEST SOCIALS<\/strong>: ALL <\/p>\n\n\n\n<p><strong>POST IDEAS:<\/strong> Single Image Items with a link, comment to purchase, recap posts, live sales, new arrival previews, sale flyers, events, and purge posts <\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-relational-engaging-content\">Relational\/Engaging Content<\/h4>\n\n\n\n<p>Engaging content creates clicks, drives engagement, builds conversation &amp; builds a relationship. <\/p>\n\n\n\n<p><strong>POST IDEAS:<\/strong> Quotes, Pop Culture, Questions, Games, Polls, Contests, Conversation Starters! BEST SOCIALS: FB Group, stories, Reels\/TikTok <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-bonus-content-giveaways\"> Bonus Content: Giveaways<\/h3>\n\n\n\n<p> Giveaways build reach, engagement, and creates a retargeting list.<\/p>\n\n\n\n<p><strong>BEST SOCIAL MEDIA:<\/strong> All <\/p>\n\n\n\n<p><strong>POST IDEAS:<\/strong> List Building, Engagement, Growth Giveaways <\/p>\n\n\n\n<p>Each of these post types has a very specific use. If you just sold all day long &#8211; buy this, buy this, product, product product&#8230;.you&#8217;re going to lose everyone! <\/p>\n\n\n\n<p>\n\nMix up your content to actually build a relationship with your audience!\n\n<\/p>\n\n\n\n<p>Stories, questions, recipes, memes, educational videos, live sales, fit videos&#8230;.mix those puppies up! And have specific engagement-based CTA&#8217;s in each type!!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-become-a-style-educator\"> 3. Become A Style Educator<\/h2>\n\n\n\n<p>As boutique owners, it is your job to help your customers understand your products. Therefore, it is important to look at yourself as a Style Educator. This is where merchandising, display, and social media content can instruct your customers about how to wear your products. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-your-gift\"> WHAT IS YOUR GIFT? <\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Having an eye for fashion? <\/li>\n\n\n\n<li>Making people smile? <\/li>\n\n\n\n<li>Helping style outfits together? <\/li>\n\n\n\n<li>How to dress a body type? <\/li>\n<\/ul>\n\n\n\n<p>Use your gifts to show your customers the value of your brand. Give them what the big-box stores can&#8217;t&#8230;a relationship!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-be-you-nique\">4.  Be You-Nique <\/h2>\n\n\n\n<p>How many &#8220;affordable and stylish&#8221; boutiques are there? If you want to stand out in a crowded market, you need to be &#8220;You-Nique&#8221;. To set yourself apart you need to understand who your target customer is and develop your niche. When was the last time you sent a survey to your customers? It is easy to assume what your customers want. It might be different than what you think. When you target everyone, you reach no one.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-create-content-sanity\">5. Create Content Sanity <\/h2>\n\n\n\n<p>Have you heard of the 7X rule in marketing? Before a customer takes action they need to see it 7X. That in itself seems daunting. But the key is to create one piece of content and use it in seven different ways. Batch create your social media at one time and use it across:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Facebook<\/li>\n\n\n\n<li>Instagram<\/li>\n\n\n\n<li>Stories<\/li>\n\n\n\n<li>TikTok<\/li>\n\n\n\n<li>E-Mail <\/li>\n\n\n\n<li>Text <\/li>\n\n\n\n<li>Pinterest<\/li>\n\n\n\n<li>Push Notifications<\/li>\n\n\n\n<li>Facebook Messenger<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-6-essential-pieces-of-content\">6 Essential Pieces of Content<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Live videos (2-7 per week)<\/li>\n\n\n\n<li>Try on videos (6-8 per week)<\/li>\n\n\n\n<li>New arrivals + aged photos (30 images per week)<\/li>\n\n\n\n<li>Quotes (4 per week)<\/li>\n\n\n\n<li>Personal Stories (3 per week)<\/li>\n\n\n\n<li>The theme for Collections for the week<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/go.theboutiquehub.com\/content-sanity\" style=\"background-color:#e84a8e\" target=\"_blank\" rel=\"noreferrer noopener\">Content Sanity Masterclass<\/a><\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading has-text-align-center\">31 days of fresh content to cycle through daily every month.<\/h3>\n\n\n\n<p>Keeping your content current and a nice mixture of sale, engagement, and brand awareness posts is essential in growing your business and social media accounts.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><a href=\"https:\/\/retailbootcamp.mykajabi.com\/31-days-of-social-content\" target=\"_blank\" rel=\"noreferrer noopener\">Download our FREE 31 Days of Content Guide now! <\/a><\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" width=\"1024\" height=\"576\" src=\"http:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/07\/FreebieCourse-Graphics-4-1024x576.png\" alt=\"\" class=\"wp-image-41448\" srcset=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/07\/FreebieCourse-Graphics-4-1024x576.png 1024w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/07\/FreebieCourse-Graphics-4-300x169.png 300w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/07\/FreebieCourse-Graphics-4-768x432.png 768w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/07\/FreebieCourse-Graphics-4-624x351.png 624w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/07\/FreebieCourse-Graphics-4-600x338.png 600w, https:\/\/theboutiquehub.com\/wp-content\/uploads\/2022\/07\/FreebieCourse-Graphics-4.png 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>We hope you loved our article on Why Your Social Media is Being Ignored. How else can The Boutique Hub help you grow?<\/p>\n\n\n\n<p>Get more information on growing your business by joining The Boutique Hub where we have tons of training, information, and most importantly, connection!&nbsp;<a rel=\"noreferrer noopener\" href=\"https:\/\/theboutiquehub.com\/join\/boutique\/\" target=\"_blank\">www.theboutiquehub.com\/join<\/a>&nbsp;Try out our service for a month, cancel anytime.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-background wp-element-button\" href=\"https:\/\/theboutiquehub.com\/join\/boutique\/\" style=\"background-color:#ed32b2\" target=\"_blank\" rel=\"noreferrer noopener\">Join The Boutique Hub<\/a><\/div>\n<\/div>\n\n\n\n<p>Follow along on Instagram&nbsp;<a href=\"https:\/\/www.instagram.com\/theboutiquehub\/?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">@theboutiquehub<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In order to keep your social media from being ignored, you must understand how to make the algorithm work for you, using the Content Recipe to build relationships, your role as a Style Educator, and the Content Sanity Method.<\/p>\n","protected":false},"author":8,"featured_media":56500,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[3,488,487,486],"tags":[76,15,774,181,116,101,83,773],"class_list":["post-16061","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutique-business","category-boutique-dashboard","category-brand-dashboard","category-service-provider-dashboard","tag-boutique-business","tag-boutique-tips","tag-content-sanity-masterclass","tag-social-media","tag-social-media-algorithms","tag-social-media-strategy","tag-social-media-tips","tag-the-content-recipe","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Why Your Social Media Is Being Ignored | The Boutique 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