{"id":15206,"date":"2019-06-09T06:00:19","date_gmt":"2019-06-09T11:00:19","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=15206"},"modified":"2019-12-27T09:30:58","modified_gmt":"2019-12-27T15:30:58","slug":"why-intrigue-and-hanging-out-are-now-a-thing-in-the-retail-industry","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/why-intrigue-and-hanging-out-are-now-a-thing-in-the-retail-industry\/","title":{"rendered":"Intrigue and Hanging: Out a Retail Industry Metric"},"content":{"rendered":"\n

In the wake of approximately\u00a012,000 store closures<\/a>\u00a0across the United States, there are still many retailers that aren\u2019t just surviving in 2018, but thriving, too. A retail industry metric you should pay attention to.<\/p>\n\n\n\n

What\u2019s the secret to their success?<\/p>\n\n\n\n

GETTING SHOPPERS INTO STORES WITH INTRIGUE & A PLACE TO HANGOUT<\/strong><\/h2>\n\n\n\n

Retailers are having success using almost anything that keeps shoppers on their toes, suggests the New York Times<\/a>. This could mean keeping consumers guessing with exclusive merchandise sold for a limited time only, pop-up shops that may be gone after one day or one week, special VIP nights that include snacks and beverages or interactive product demos.<\/p>\n\n\n\n

\u201cInnovations that offer intrigue, if not necessarily inspiration, seem to be winning.\u201d<\/p><\/blockquote>\n\n\n\n

Source: New York Times<\/a><\/p>\n\n\n\n

\u201cGone are the days of shopping by necessity, as much of that can be satisfied online,\u201d says Samantha David<\/a>, chief operating officer of WS Development. \u201cToday, shopping has to be a part of how I want to spend my day, spend my time, in all aspects.\u201d<\/p>\n\n\n\n

To get shoppers into their revitalized Palm Beach Royal Poinciana Plaza, featuring 50 boutiques, WS Development is merging ultra curated retail with on-site lifestyle activities such as \u201cBackgammon and Bubbles\u201d (bubbly for adults and a bubbles bar for children), along with the \u201cWee Royals\u201d arts and culture programs for children.<\/p>\n\n\n\n

\u201c. . . It would appear that the \u201changout\u201d is now as important as what is hanging on the racks.<\/p><\/blockquote>\n\n\n\n

Source: New York Times<\/a><\/p>\n\n\n\n

Many brands are pushing the boundaries of their stores, striving to do more than just promote and sell new products. Designer Tory Burch says that she wants customers to enter one of her 100 namesake stores and \u201cand feel like they are going into a home. Where they could hang out, have a drink, have their husband sit on a couch and it would be kid-friendly<\/a>.\u201d<\/p>\n\n\n\n

At Canada Goose\u2019s brand new flagship in the Mall at Short Hills in New Jersey<\/a>, customers can try on coats at temperatures as low as minus 13 degrees<\/a> Fahrenheit in the retailer\u2019s Cold Room. A unique experience that shoppers won\u2019t find at many other stores and a fun, interactive way to generate buzz about the brand\u2019s products.<\/p>\n\n\n\n

One of the original pioneer\u2019s of the \u201cretail residence,\u201d Ralph Lauren opened his first flagship in the 1980s on the corner of 72nd Street and Madison Avenue. The former French Renaissance revival mansion was renovated and decorated, transforming it into a \u201cdestination whose value transcended the clothes inside,\u201d says New York Times<\/a>.<\/p>\n\n\n\n

\u201cEver since Ralph Lauren opened his first store . . . he never really thought of retail as just his opportunity to sell clothes.   What he did on Madison Avenue was create a home. You would move through it, sit down and enjoy a coffee or a glass of Champagne.\u201d<\/p><\/blockquote>\n\n\n\n

Source:<\/strong> David Lauren via New York Times<\/a><\/p>\n\n\n\n

Retailers of all sizes can benefit from enhancing the in-store experience. Adding an element of intrigue will draw shoppers back, again and again, to see what the brand is up to next. Plus, providing opportunities for shoppers to hang out\u2014whether it\u2019s a coffee bar, immersive activities for adults and children, or interactive product demos\u2014will give consumers a good reason to stick around the store longer and potentially make a purchase.<\/p>\n\n\n\n

\"Retail<\/figure><\/div>\n\n\n\n

CONCLUSION To Retail Industry Metric<\/h2>\n\n\n\n

Savvy retailers, large or small, recognize that providing unique in-store experiences is a viable strategy for success.<\/p>\n\n\n\n

Adding elements of intrigue, as well as places where shoppers can hang out, encourage shoppers to stick around awhile, helping retailers differentiate their brands from the competition.<\/p>\n\n\n\n

Additionally, these experiences assist retailers in engaging new and existing customers with meaningful shopping moments that transform their retail establishment into a popular destination or \u201cresidence.\u201d<\/p>\n\n\n\n

Love this article? Find more just like this inside of our Member\u2019s Training Library! Join us if you aren\u2019t yet a member!<\/a><\/p>\n\n\n\n

Guest Blog Courtesy of Sherene Funk, Rain POS<\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

In the wake of approximately\u00a012,000 store closures\u00a0across the United States, there are still many retailers that aren\u2019t just surviving in 2018, but thriving, too. A retail industry metric you should pay attention to. What\u2019s the secret to their success? GETTING SHOPPERS INTO STORES WITH INTRIGUE & A PLACE TO HANGOUT Retailers are having success using almost […]<\/p>\n","protected":false},"author":3066,"featured_media":15207,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[3],"tags":[76,269,87,23,128,218,700,549,69],"class_list":["post-15206","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutique-business","tag-boutique-business","tag-boutique-business-tips","tag-boutique-owners","tag-boutiques","tag-business-tips","tag-business-training","tag-retail","tag-retail-strategy","tag-the-boutique-hub","pmpro-has-access"],"acf":[],"yoast_head":"\nIntrigue and Hanging: Out a Retail Industry Metric | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"There are still many retailers that aren\u2019t just surviving in 2018, but thriving, too. 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