{"id":1232,"date":"2019-11-19T13:56:14","date_gmt":"2019-11-19T19:56:14","guid":{"rendered":"\/?p=1232"},"modified":"2019-12-06T10:12:08","modified_gmt":"2019-12-06T16:12:08","slug":"shopsmall-series-part-i-6-ways-to-take-advantage-of-small-business-saturday","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/shopsmall-series-part-i-6-ways-to-take-advantage-of-small-business-saturday\/","title":{"rendered":"#ShopSmall Series: 6 Ways to Take Advantage of Small Business Saturday"},"content":{"rendered":"

Who is ready for the biggest shopping weekend of the year? Hands in the air? We are kicking off our #ShopSmall Series by sharing 6 ways to take advantage of Small Business Saturday. These tips will help your boutique capture a piece of the $15.6 Billion spent during the biggest local shopping weekend of the year.<\/p>\n

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Whether you’re an online boutique or a brick and mortar store, we’ve got you covered! We’re dishing on 6 things you can do to help your boutique capture some of the potential on Small Business Saturday<\/a> and the entire holiday weekend.<\/span><\/p>\n

When you’re done, and want more Holiday Marketing Mastery<\/a>, don’t miss this video talking about 6 strategies to double your Holiday sales, see it here<\/a>.<\/p>\n

Ready to dig in?<\/p>\n

6 Ways To Take Advantage of Small Business Saturday<\/h2>\n

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1. Joining Small Business Saturday Promotions presented by American Express<\/strong><\/h3>\n

Has your community or neighborhood planned a Small Business Saturday event? If you\u2019re unsure, start by checking in with your local Chamber of Commerce, Economic Development Corporation, or Downtown Revitalization District to see if they have stepped up to become neighborhood champions with this nationally-branded event, or if they\u2019ve started a grassroots event you can get involved in.<\/p>\n

If your community doesn\u2019t have official plans yet, there\u2019s still an opportunity to take part. Visit the official Small Business Saturday page<\/a> to declare yourself a neighborhood champion or to get your business listed on the #ShopSmall map.<\/p>\n

Signing up for the event also provides signage, a doormat for your boutique, and gives you other partnership opportunities like free online ads with some search engines.  Speaking of partnerships, new this year is the Small Business Saturday partnership with Etsy (see #4) where you might benefit!<\/p>\n

2. Craft Your Offers<\/strong><\/h3>\n

Rather than pulling discounts out of thin air the week before Thanksgiving, start by setting goals for your business for the weekend, and then consider what your customers expect or need to create an offer that helps achieve both.<\/p>\n

Finding the balance between being competitive and giving away the farm is crucial. At the end of the day, your job is to create an experience that drives traffic, builds relationships<\/a> and gets your customers excited about shopping with you.  The result of your job should be that you get paid, right? AKA, your profit margin<\/a>. If you give away your profit, you’re just volunteering your time and spinning your wheels.<\/p>\n

In Part II of our series, we’ll share 5 Ways to Craft Offers your Customers will Love – don’t miss it!<\/em><\/p>\n

3. Start your Marketing Plan NOW – Optimize 2-3 Weeks to Roll it Out<\/strong><\/h3>\n

Having a plan takes the pressure off and will allow you to automate where you can to quickly execute your marketing plan. Plan ahead so you can spend your valuable time interacting with shoppers and providing memorable shopping experiences. That way, customers will want to return throughout the year, not just when there\u2019s a deal to be had!<\/p>\n

Part II in this series will help you discover new ideas for your marketing plan, but to get you started, include these simple elements in your plan outline;<\/p>\n