{"id":1221,"date":"2014-09-27T08:00:11","date_gmt":"2014-09-27T13:00:11","guid":{"rendered":"\/?p=1221"},"modified":"2017-01-01T20:19:43","modified_gmt":"2017-01-02T02:19:43","slug":"twitter-for-boutiques-101","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/twitter-for-boutiques-101\/","title":{"rendered":"Twitter for Boutiques: 101"},"content":{"rendered":"<p>You&#8217;re Facebook savvy, but is Twitter\u00a0intimidating? Let&#8217;s fix that!<\/p>\n<p>Here are some basic Twitter tips in Facebook language to get you started tweeting your way to new sales!<\/p>\n<h3>1.\u00a0 Know the lingo<\/h3>\n<ul>\n<li>TWEET &#8211; a 140 character &#8220;status update&#8221; shared in real time<\/li>\n<li>RT or RETWEET &#8211;\u00a0 &#8220;sharing&#8221; someone else&#8217;s tweet on your own &#8220;page&#8221; or visa-versa<\/li>\n<li>FAVORITE &#8211; &#8220;liking&#8221; someone\u2019s tweet (it&#8217;s a little star)<\/li>\n<li>#HASHTAG &#8211; used to join a conversation or start one.\u00a0Popular hashtags or conversations are shown as\u00a0trending on Twitter;\u00a0makes content searchable<\/li>\n<li>DM or DIRECT MESSAGE &#8211; A direct (private) message to another user<\/li>\n<li>Your Handle &#8211; @yourname\u00a0(ours is @TheBoutiqueHub)<\/li>\n<li>Composing a tweet &#8211; use this order; content\/hashtags\/links<\/li>\n<li>Tweeting at someone &#8211; use this order @handle of who you&#8217;re tweeting to\/content\/hashtags<\/li>\n<\/ul>\n<h3>2.\u00a0 Shorten your links<\/h3>\n<p>So you want to share a link in your tweet &#8211; your tweet space is limited so shorten your link by using free sites like <a href=\"https:\/\/bitly.com\/\">www.bitly.com <\/a>to copy and paste your link.<\/p>\n<h3>3. Double-Check your profile<\/h3>\n<p>You&#8217;ve maximized your resources by linking Facebook and Twitter together so your status updates show up as tweets. Great!\u00a0Now here&#8217;s the problem &#8211; most boutiques do this and then neglect to check their Twitter profiles. Often the &#8216;posts&#8217; are too long to tweet, or there are too many photos uploaded, so your tweet ends up reading; &#8220;I just posted a photo to Facebook.&#8221;<\/p>\n<p>Really &#8211; look at your profile (and delete these).<\/p>\n<blockquote><p>When you post photos on Facebook, Instagram, or Pinterest and they are linked to Twitter, they don&#8217;t appear in timelines as photos attached to your tweets, only as links starting with .fb or .instagram or .pinterest and most often get ignored.<\/p><\/blockquote>\n<p>Make an effort to regularly\u00a0check your Twitter account\u00a0and let real\u00a0time tweets and uploaded photos compliment the auto-posted ones. You&#8217;ll get more engagement &#8211; we promise!<\/p>\n<h3>4.\u00a0When to Tweet<\/h3>\n<p>Twitter doesn&#8217;t use goofy algorithms to confuse the timeline like Facebook does. Timelines show Tweets in real time, or as the most popular (you get to choose) so there&#8217;s\u00a0no guessing about what users want to see.<\/p>\n<p>Knowing that, it&#8217;s important for you to understand what times of day are best to tweet and to do so\u00a0often since Twitter is the most fast-paced of all social media networks.<\/p>\n<h3>5.\u00a0#HashtagHeadache?<\/h3>\n<p>Get to know #Hashtags and join the conversation. Don&#8217;t just dig a well by making your own hashtag, join the river by using what&#8217;s already popular.<\/p>\n<p>When in doubt &#8211; Google it. #ootd #tbt #stylechat #fblogger #bblogger #lblogger\u00a0#FF and our personal favorite, #BoutiqueLove !<\/p>\n<h3>6.\u00a0Chat It Up<\/h3>\n<p>Self promotion gets old.\u00a0Create conversations or join it. You&#8217;re a boutique and you have items for sale (just like 100s of others), but do you tweet about real life events as they happen, like the World Cup, \u00a0current\u00a0news, or the Miss America pageant? What are your followers interested in?<\/p>\n<blockquote><p>Show the human side of your brand and join in the conversation.<\/p><\/blockquote>\n<h3>7.\u00a0\u00a0Interaction<\/h3>\n<p>Share great content and flatter others at the same time &#8211;\u00a0RT others. Follow inspiring leaders, fashion icons, or magazines and RT relevant content that your users might enjoy, learn from,\u00a0or be inspired by!<\/p>\n<p>This encourages interaction between you and your followers, and helps new users to discover you.<\/p>\n<h3>8.\u00a0Tweeting about a new product?<\/h3>\n<p>Include the name, price, special notes, and link\u00a0with your tweet. Also remember your\u00a0hashtag &#8211;\u00a0#ootd (Outfit of the day).<\/p>\n<h3>9.\u00a0\u00a0 Keep your profile up-to-date<\/h3>\n<p>Just like on Facebook, keep your Twitter Header (1500&#215;500 pix), Profile Picture (400&#215;400 pix) and bio up-to-date and eye-catching. Add your website to your bio and URL field to optimize for mobile users.<\/p>\n<h3>10. Know your audience<\/h3>\n<p>Your Facebook\u00a0and Twitter followers are\u00a0likely\u00a0different. Get to know who your audience is as they follow you. Interact with bloggers (because they LOVE Twitter)\u00a0and give shout-outs and RT&#8217;s as much as possible. Everyone likes to see when they have a new Twitter Notification!<\/p>\n<blockquote><p>One last tip &#8211; Nielson Consumer Survey&#8217;s reports the top reasons why people engage with brands on Twitter.\u00a0Here are a few:<\/p>\n<ul>\n<li>To be notified of promotions<\/li>\n<li>Because they like the brand<\/li>\n<li>Learn about new products<\/li>\n<li>Get freebies<\/li>\n<li>Take part in competitions<\/li>\n<li>Get exclusive content<\/li>\n<li>Give feedback<\/li>\n<li>Be entertained<\/li>\n<\/ul>\n<\/blockquote>\n<p>Want more to read?<\/p>\n<p><a href=\"https:\/\/business.twitter.com\/twitter-101\">Twitter&#8217;s 101 guide<\/a><\/p>\n<p><a href=\"http:\/\/blog.hubspot.com\/marketing\/twitter-tips-list\">Hubspot Marketing&#8217;s 50 Tweetable Twitter Tips<\/a><\/p>\n<p>Happy Tweeting!<\/p>\n<p>&nbsp;<\/p>\n<p><em>Do you want more from emerging designers, boutiques and bloggers? Get our\u00a0<a href=\"http:\/\/theboutiquehub.us7.list-manage.com\/subscribe?u=7153f520e7a256cff56061073&amp;id=6b8ba66919\">Boutique2Boutique e-news<\/a>, we&#8217;ll keep your inbox happy without bombarding it!<\/em><\/p>\n<p><em>Thanks for sharing the #BoutiqueLove,<\/em><\/p>\n<p><em>The Boutique Hub<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You&#8217;re Facebook savvy, but is Twitter\u00a0intimidating? Let&#8217;s fix that! Here are some basic Twitter tips in Facebook language to get you started tweeting your way to new sales! 1.\u00a0 Know the lingo TWEET &#8211; a 140 character &#8220;status update&#8221; shared in real time RT or RETWEET &#8211;\u00a0 &#8220;sharing&#8221; someone else&#8217;s tweet on your own &#8220;page&#8221; [&hellip;]<\/p>\n","protected":false},"author":12,"featured_media":1298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[3],"tags":[75,76,100,101,69,102],"class_list":["post-1221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutique-business","tag-ashley-alderson","tag-boutique-business","tag-boutique-tip","tag-social-media-strategy","tag-the-boutique-hub","tag-twitter","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Twitter for Boutiques: 101 | The Boutique Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theboutiquehub.com\/blog\/twitter-for-boutiques-101\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Twitter for Boutiques: 101\" \/>\n<meta property=\"og:description\" content=\"You&#8217;re Facebook savvy, but is Twitter\u00a0intimidating? 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