{"id":11350,"date":"2018-11-13T08:04:22","date_gmt":"2018-11-13T14:04:22","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=11350"},"modified":"2019-12-30T09:00:05","modified_gmt":"2019-12-30T15:00:05","slug":"boutiquechat40","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/boutiquechat40\/","title":{"rendered":"Episode #40: Protecting Original Work with Trademarks, Copyrights &#038; Licencing Agreements, Plus Working with High-Level Influencers, with Mike Satterfield of RBR Wholesale and The Gentleman Racer"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Get ready to take notes. Copyrights, trademarks, and licensing agreements. Four words that might send chills down your spine. But today we\u2019re breaking them down with Mike Satterfield to cover what each brand and boutique should know to protect your business plus the original work of designers. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus as a little bonus for the conversation, outside of retail and wholesale, Mike is also a well-known influencer in the automotive industry. From working with the biggest car companies in the world, Mike answers your questions about influencer ROI, contracts, and finding companies to work with. \u00a0We\u2019ve got you covered in this episode with several actionable takeaways! <\/span><\/p>\n<p><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\"><b>&gt;&gt; EPISODE 40 &#8211; LISTEN NOW ON iTunes &lt;&lt;<\/b><\/a><br \/>\n<i><span style=\"font-weight: 400;\">Don&#8217;t Have iTunes?<\/span><\/i><a href=\"http:\/\/theboutiquehub.libsyn.com\/\"> <span style=\"font-weight: 400;\">Listen on Libsyn here<\/span><\/a><br \/>\n<i><span style=\"font-weight: 400;\">See the Full<\/span><\/i> <a href=\"http:\/\/www.theboutiquehub.com\/boutiquechat\"><span style=\"font-weight: 400;\">Boutique Chat Podcast Website here<\/span><\/a><\/p>\n<p><b>ABOUT MIKE<br \/>\n<\/b><span style=\"font-weight: 400;\">Michael is an entrepreneur and designer who has collaborated with a number of brands including Shelby American, Mazda, Coach, Fiat, Sony, Gulf Oil, and many others. In 2007 Michael launched the Original Cowgirl\u00ae and M&amp;P Speed Shop\u2122 clothing brands under his family&#8217;s company RBR Wholesale. Michael has also worked with NGOs in Nicaragua since 1998, building schools and other educational infrastructure. In addition to working in apparel and design Michael has been published as an author and photographer for print and online publications, including his own site <\/span><a href=\"http:\/\/thegentlemanracer.com\/\"><span style=\"font-weight: 400;\">TheGentlemanRacer.com<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><b>KEY TAKEAWAYS<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be original and serve your customer. Always.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The internet is the Wild West for intellectual property.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Did you create this? If the answer is \u201cno\u201d you\u2019re probably in trouble.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Just because something is available to download doesn\u2019t mean it\u2019s in the public domain for you to use and sell.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Is the value of the product based on your work or the product you\u2019re using?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t assume it\u2019s malicious.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">If you hear \u201cCan you make this for me?\u201d Your answer should be \u201cNO\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Treat influencing like a job. Not a hobby. Treat it professionally. <\/span><\/li>\n<\/ul>\n<p><b>SHOW NOTES<br \/>\n<\/b><span style=\"font-weight: 400;\">04:20 &#8211; Mike\u2019s entrance into the industry.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">09:05 &#8211; If he could change one thing.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">12:05 &#8211; Don\u2019t just make a quick buck.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">16:45 &#8211; What can you license? <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">20:50 &#8211; How do you protect yourself?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">29:35 &#8211; Choosing to sell to independent retailers first.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">33:20 &#8211; Mike in the influencer life.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">39:50 &#8211; Influencing has to feel natural.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">45:50 &#8211; Where does Mike go for inspiration.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">United States Patent and Trademark Office<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"https:\/\/www.uspto.gov\/\"><span style=\"font-weight: 400;\">https:\/\/www.uspto.gov\/<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">FOLLOW MIKES BUSINESSES<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"https:\/\/www.facebook.com\/RedBarnRanchWholesale\/\"><span style=\"font-weight: 400;\">Red Barn Ranch on Facebook<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><a href=\"https:\/\/www.instagram.com\/originalcowgirlclothing\/\"><span style=\"font-weight: 400;\">Original Cowgirl Clothing on Instagram<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><a href=\"https:\/\/theboutiquehub.com\/profile\/?pu=msatterfield\"><span style=\"font-weight: 400;\">Their Hub Profile <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><a href=\"https:\/\/www.facebook.com\/TheGentlemanRacer\/\"><span style=\"font-weight: 400;\">The Gentleman Racer on Facebook<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><a href=\"http:\/\/www.instagram.com\/thegentlemanracer\"><span style=\"font-weight: 400;\">The Gentleman Racer on Instagram<\/span><\/a><\/p>\n<p><b>FOR MORE ON THE BOUTIQUE HUB &amp; BOUTIQUE CHAT<br \/>\n<\/b><span style=\"font-weight: 400;\">Join the Hub for more trainings, information, and connections.<\/span><br \/>\n<a href=\"http:\/\/www.theboutiquehub.com\/join\"><span style=\"font-weight: 400;\">www.theboutiquehub.com\/join<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Use the hashtag <\/span><b><i>#AskAshley<\/i><\/b><span style=\"font-weight: 400;\"> on Instagram, or tag her at<\/span><a href=\"http:\/\/www.instagram.com\/ajalderson\"> <span style=\"font-weight: 400;\">@ajalderson<\/span><\/a><span style=\"font-weight: 400;\"> to suggest topics for the podcast and let us know what you thought about this episode!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to be our listener of the week? Subscribe if you love the show, then leave us a review on<\/span><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\"> <span style=\"font-weight: 400;\">iTunes Apple Podcasts here<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FOLLOW THE BOUTIQUE HUB<br \/>\n<\/span><a href=\"https:\/\/www.facebook.com\/boutiquehub\/\"><span style=\"font-weight: 400;\">Boutique Hub Business<\/span><\/a><span style=\"font-weight: 400;\"> on Facebook<br \/>\n<\/span><a href=\"https:\/\/www.instagram.com\/theboutiquehub\/\"><span style=\"font-weight: 400;\">Boutique Hub Business<\/span><\/a><span style=\"font-weight: 400;\"> on Instagram<br \/>\n<\/span><a href=\"https:\/\/www.instagram.com\/ajalderson\/\"><span style=\"font-weight: 400;\">Ashley Alderson<\/span><\/a><span style=\"font-weight: 400;\"> on Instagram<\/span><\/p>\n<p><b>Original Air Date: November 13, 2018<br \/>\n<\/b><span style=\"font-weight: 400;\">Love this episode? We would be so humbled to hear your review on Apple Podcasts or iTunes! Or, let us know below!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Get ready to take notes. Copyrights, trademarks, and licensing agreements. Four words that might send chills down your spine. But today we\u2019re breaking them down with Mike Satterfield to cover what each brand and boutique should know to protect your business plus the original work of designers. \u00a0 Plus as a little bonus for the [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":11351,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[3,488,487],"tags":[404,544,405,545],"class_list":["post-11350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutique-business","category-boutique-dashboard","category-brand-dashboard","tag-boutique-chat","tag-copyrights","tag-podcast","tag-trademarks","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Episode #40: Protecting Original Work with Trademarks, Copyrights &amp; Licencing Agreements, Plus Working with High-Level Influencers, with Mike Satterfield of RBR Wholesale and The Gentleman Racer | The Boutique Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theboutiquehub.com\/blog\/boutiquechat40\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Episode #40: Protecting Original Work with Trademarks, Copyrights &amp; Licencing Agreements, Plus Working with High-Level Influencers, with Mike Satterfield of RBR Wholesale and The Gentleman Racer\" \/>\n<meta property=\"og:description\" content=\"Get ready to take notes. 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