{"id":11296,"date":"2018-11-07T13:43:22","date_gmt":"2018-11-07T19:43:22","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=11296"},"modified":"2022-08-19T19:28:38","modified_gmt":"2022-08-20T00:28:38","slug":"driving-in-store-traffic","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/driving-in-store-traffic\/","title":{"rendered":"Driving In-Store Traffic"},"content":{"rendered":"

Guest Blog<\/strong><\/em><\/p>\n

Despite the incredible growth of eCommerce over the last few years, Brick and Mortar still remain the life-blood of retail. It\u2019s no surprise that eCommerce powerhouses like Amazon, Warby Parker, Mizzen and Main, and Chubbies are opening brick and mortar locations. It creates a new opportunity for people to engage your brand and for you to get to know your customer on a completely different level. <\/span><\/p>\n

One of the things we hear about often is the concern that a brick and mortar location will hurt online sales (and vice versa). Especially if most of your sales are regional, that\u2019s not a crazy thought. What we have found is that your physical store should help your eCommerce sales and your eCommerce sales can help your in-store sales.<\/span><\/p>\n

I\u2019d love to offer you three quick strategies to use your online presence to drive in-store traffic and increase sales.<\/span><\/p>\n

Offer in-store pickup to the local shopper
\n<\/strong>By offering \u201cby online and pickup in-store\u201d, you give your customers that chance to make an easy purchase from their home and make a quick visit to the store to pick up their merchandise. This is where having an integrated in-store and online inventory is crucial.<\/span><\/p>\n

What we love about this option is that you get an instant chance to upsell your customer. Consider trying this: In your order confirmation email, offer a small discount that your customer can use <\/span>only when they pick up their item. <\/span><\/i>For example: <\/span>\u201cThank you for shopping with us. Your order is now ready for pickup.<\/span><\/p>\n

As a special thank you, you can get 10% off your entire purchase (except new arrivals). This offer must be used when you pick up your items\u201d<\/span><\/p>\n

If you want to nerd out and take it a step further, you can use related items in your email to suggest things they could try on when they visit you. <\/span><\/p>\n

At the end of the day, we are after increasing their ticket size and encouraging them to look at much more than the one or two things they actually purchased. Additionally, we\u2019re creating an in-store shopper out of someone who was online only.<\/span><\/p>\n

Use email marketing to target local shoppers
\n<\/strong>As old school as it may seem, email marketing is still one of the most effective strategies for marketing your business, particularly to a local audience.<\/span><\/p>\n

Consider setting up a local marketing segment within MailChimp (or whatever other tool you use) that is for people within certain zip codes so you can offer in-store exclusives and reasons to physically come in the store. <\/span><\/p>\n

Some great exclusives to offer:<\/span><\/p>\n