{"id":11265,"date":"2018-11-06T05:00:04","date_gmt":"2018-11-06T11:00:04","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=11265"},"modified":"2019-12-30T09:00:05","modified_gmt":"2019-12-30T15:00:05","slug":"boutiquechat39","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/boutiquechat39\/","title":{"rendered":"Episode #39: 5 Critical Tips for Holiday Sales, with Ashley Alderson, The Boutique Hub"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Do you know where Black Friday got its name? Well traditionally, retailers were in the red financially all year, but when the holiday shopping season hit they moved into the black. Hopefully, that\u2019s not the case for you but that doesn\u2019t mean you shouldn\u2019t take advantage of this powerful season. This week we are diving into 5 critical tips to help you maximize the busiest season in retail and push you into a powerful 2019 season. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want more tips, strategies, and sales boosters? <\/span><a href=\"https:\/\/www.holidaymarketingmasterclass.com\/6-secrets\"><span style=\"font-weight: 400;\">Click here<\/span><\/a><span style=\"font-weight: 400;\"> for 6 Secrets to Double Your Holiday Sales video and to enroll in The Boutique Hub\u2019s <\/span><a href=\"https:\/\/www.holidaymarketingmasterclass.com\/6-secrets\"><span style=\"font-weight: 400;\">Holiday Marketing Masterclass. <\/span><\/a><\/p>\n<h4><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\"><b>&gt;&gt; EPISODE 39 &#8211; LISTEN NOW ON iTunes &lt;&lt;<\/b><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">Don&#8217;t Have iTunes?<\/span><\/i><a href=\"http:\/\/theboutiquehub.libsyn.com\/\"> <span style=\"font-weight: 400;\">Listen on Libsyn here<\/span><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">See the Full<\/span><\/i> <a href=\"http:\/\/www.theboutiquehub.com\/boutiquechat\"><span style=\"font-weight: 400;\">Boutique Chat Podcast Website here<\/span><\/a><\/h4>\n<p><b>ABOUT ASHLEY<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Once upon a time, boutiques were elusive creatures that were difficult to find online. That\u2019s when our Founder Ashley Alderson first started The Hub based on her desire to shop boutiques around the world, regardless of her rural location.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Once launched, Ashley\u2019s formal background in small business development and marketing began to foster a deeper community at The Boutique Hub. Ashley noticed that these owners she featured needed a greater voice in fashion, specialized coaching and training, and a central point to connect, collaborate, share tips and find tools to grow their businesses.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Today, Ashley passionately leads The Boutique Hub and it\u2019s two sides of its platform, while still coaching and mentoring many boutique owners, and being an advocate for small businesses in fashion. She is a wife, busy momma of 3, jewelry junkie, barrel racer, a cancer survivor, speaker of sarcasm, and heart for those with a dream.<\/span><\/p>\n<h3><a href=\"https:\/\/www.holidaymarketingmasterclass.com\/6-secrets\"><span style=\"font-weight: 400;\"><strong>Enroll in Holiday Marketing Masterclass HERE!<\/strong><\/span><\/a><\/h3>\n<p><b>KEY TAKEAWAYS<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t throw your new employees to the wolves. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Does your staff actually know the goals for the 4th quarter?<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Margins are the most important thing to look at.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Be clear in your messaging for promotions. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Give your customers extra value and support. <\/span><\/li>\n<\/ul>\n<p><b>SHOW NOTES<br \/>\n<\/b><span style=\"font-weight: 400;\">03:00 &#8211; Training your staff how to approach customers.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">10:45 &#8211; There are only three ways to grow your business.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">13:00 &#8211; How to apply KISS method for Black Friday.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">17:20 &#8211; Profit VS Sales. Don\u2019t give away the farm. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">19:50 &#8211; It\u2019s all about the experience.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">26:20 &#8211; Get personal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FOLLOW THE BOUTIQUE HUB<br \/>\n<\/span><a href=\"https:\/\/www.facebook.com\/boutiquehub\/\"><span style=\"font-weight: 400;\">Boutique Hub Business<\/span><\/a><span style=\"font-weight: 400;\"> on Facebook<br \/>\n<\/span><a href=\"https:\/\/www.instagram.com\/theboutiquehub\/\"><span style=\"font-weight: 400;\">Boutique Hub Business<\/span><\/a><span style=\"font-weight: 400;\"> on Instagram<br \/>\n<\/span><a href=\"https:\/\/www.instagram.com\/ajalderson\/\"><span style=\"font-weight: 400;\">Ashley Alderson<\/span><\/a><span style=\"font-weight: 400;\"> on Instagram<\/span><\/p>\n<h4><strong><a href=\"https:\/\/www.holidaymarketingmasterclass.com\/6-secrets\">Enroll in Holiday Marketing Masterclass HERE!<\/a><br \/>\n<\/strong><span style=\"font-weight: 400;\"><br \/>\n<\/span><b>FOR MORE ON THE BOUTIQUE HUB &amp; BOUTIQUE CHAT<br \/>\n<\/b><span style=\"font-weight: 400;\">Join the Hub for more trainings, information, and connections.\u00a0<\/span><a href=\"http:\/\/www.theboutiquehub.com\/join\"><span style=\"font-weight: 400;\">www.theboutiquehub.com\/join<\/span><\/a><\/h4>\n<p><span style=\"font-weight: 400;\">Use the hashtag <\/span><b><i>#AskAshley<\/i><\/b><span style=\"font-weight: 400;\"> on Instagram, or tag her at<\/span><a href=\"http:\/\/www.instagram.com\/ajalderson\"> <span style=\"font-weight: 400;\">@ajalderson<\/span><\/a><span style=\"font-weight: 400;\"> to suggest topics for the podcast and let us know what you thought about this episode!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to be our listener of the week? Subscribe if you love the show, then leave us a review on<\/span><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\"> <span style=\"font-weight: 400;\">iTunes Apple Podcasts here<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><b>Original Air Date: November 6, 2018<br \/>\n<\/b><span style=\"font-weight: 400;\">Love this episode? We would be so humbled to hear your review on Apple Podcasts or iTunes! Or, let us know below!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you know where Black Friday got its name? Well traditionally, retailers were in the red financially all year, but when the holiday shopping season hit they moved into the black. Hopefully, that\u2019s not the case for you but that doesn\u2019t mean you shouldn\u2019t take advantage of this powerful season. This week we are diving [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":11266,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[3,488,487],"tags":[404,89,405],"class_list":["post-11265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutique-business","category-boutique-dashboard","category-brand-dashboard","tag-boutique-chat","tag-holiday-promotions","tag-podcast","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Episode #39: 5 Critical Tips for Holiday Sales, with Ashley Alderson, The Boutique Hub | The Boutique Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theboutiquehub.com\/blog\/boutiquechat39\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Episode #39: 5 Critical Tips for Holiday Sales, with Ashley Alderson, The Boutique Hub\" \/>\n<meta property=\"og:description\" content=\"Do you know where Black Friday got its name? 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