{"id":1116,"date":"2015-01-14T08:00:44","date_gmt":"2015-01-14T14:00:44","guid":{"rendered":"\/?p=1116"},"modified":"2025-01-03T17:14:02","modified_gmt":"2025-01-03T23:14:02","slug":"5-foolproof-ways-to-boost-your-boutiques-seo","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/5-foolproof-ways-to-boost-your-boutiques-seo\/","title":{"rendered":"5 Foolproof Ways to Boost Your Boutique\u2019s SEO"},"content":{"rendered":"

If you have an e-commerce site for your boutique, chances are SEO is something that get\u2019s pushed to the back burner day after day.<\/p>\n

After all, it\u2019s not something you can really see\u00a0or touch \u2013 but don\u2019t let that fool you. It\u2019s more important than ever to make sure your site is performing on the \u2018back-end\u2019 and getting picked up by search engines as boutique e-retail popularity grows.<\/p>\n

\n

First things first:\u00a0What is SEO and Google’s Algorithm?<\/strong><\/h2>\n

SEO or Search Engine Optimization is the way search engines read\u00a0your website and determine what you are, who you are, and what relevance to give you as people search keywords on Google, Bing and Yahoo.\u00a0It’s organic and shouldn’t be confused with SEM, Search Engine Marketing, or paying for search engine traffic.<\/em><\/p>\n

Sounds easy enough right? Well, just like any algorithm, there are many factors that \u2018crawlers\u2019 used by search engines use to determine your rank and authority.<\/p>\n

Here are a few factors in your ranking:<\/strong><\/h3>\n
    \n
  1. Site load time (who sticks around for a slow site to load?)<\/li>\n
  2. Valuable Links \u2013 Links to your page from \u2018relevant\u2019 and \u2018quality\u2019 sites. There are different values for \u2018real\u2019 sites, blogs, directories and social media sties.<\/li>\n
  3. Keywords \u2013 the words found most on your page in Meta Tags, Meta Descriptions, Title Tags, Alternative Text and basic page content that tells who you are.<\/li>\n
  4. Mobile Optimized Sites (Responsive Design) \u00a0* Update to this post, in spring 2015, Google updated their algorithm to give sites with a mobile responsive design a significantly higher rank than those without. \u00a0If your site isn’t mobile ready, chances are you aren’t showing up in many searches \ud83d\ude41<\/li>\n
  5. Organic Clickthroughs<\/li>\n
  6. Direct and Repeat Traffic to your site<\/li>\n
  7. Image Titles and Alternative Text<\/li>\n
  8. Grammar and Spelling (imagine that!)<\/li>\n
  9. Social popularity (this isn\u2019t high school, it\u2019s Google)<\/li>\n
  10. Your Google+ page and\/or Google Place<\/li>\n<\/ol>\n

    Wondering how you are performing and how to make some easy no-code-necessary fixes? Here’s our 4 favorite SEO tools.<\/h2>\n

    4. Moz Local Listing Score<\/a><\/strong><\/h3>\n

    See how your physical location shows up in search.<\/p>\n

    If you have a morter & brick\u00a0boutique location, simply enter your boutique\u2019s name and zip code, and Moz crunches data from more than 15 online listing sources including Google, Foursquare, Yellow Pages and more to show you how you appear in listings and physical location searches online. Results come complete with linked fixes easy to make for incomplete listings.<\/p>\n

    Try it free<\/strong>, or grab a subscription for the long-haul.<\/p>\n

    3. QuickSprout Website Analyzer<\/a><\/strong><\/h3>\n

    The QuickSprout tool takes a comprehensive look at just about everything: SEO optimization, speed, meta-tags, keywords, social rank, links, and even up to 3 competitor comparisons. You\u2019re able to enter in your website and get a free analysis in a few seconds on how you\u2019re performing in an easy-to-follow format.<\/p>\n

    Another site we like similar to QuickSprout \u2013 try Woorank<\/a>!<\/strong><\/p>\n

    1. Google Pagespeed Insights<\/a><\/strong><\/h3>\n

    Wondering how long it takes for your site to load and what you could do to speed it up?\u00a0Google has so many great resources for URL managers. Here, you simply enter in your web address and Google will analyze your entire website. Then, it gives you your web performance, what things you should fix, PLUS tutorials on how to fix them! As an added bonus, this program is\u00a0free<\/strong>!<\/p>\n

    1. Google Analytics<\/a><\/strong><\/h3>\n

    Play around with it, then develop your own way of tracking your pageviews. By doing so, you can notice trends and alter your marketing strategy to optimize your web traffic.<\/p>\n

    If you have a website for your boutique, some type of analytics tool is key. Your site may provide one to you already, but Google Analytics is the most widley known –\u00a0and did we mention it’s free?!\u00a0The options for understanding your traffic and conversions are overwhelming! If you\u2019re new to the tool, start with a few basic data points as benchmarks and then check back weekly or monthly to gauge your performance and optimize your site and marketing based on your traffic flow.<\/p>\n

    Take a look at users, sessions, pageviews, site behavior (clickthrough\u2019s), acquisition (where your users are coming from), time spent, and drop-off (what page is the last your users are looking at before they leave).<\/p><\/blockquote>\n

    When you\u2019re looking at acquisition, be sure to pay attention to what social media channels are sending users to your site. This is a good indicator of where you should spend some effort on social media, but remember that Instagram doesn\u2019t have live-linking ability in descriptions, so it’s more than likely not getting it’s fair share of credit in your aquisition report.<\/p>\n

    What tools do you use for SEO or which ones are you dying to try? Tell me in the comments!<\/em><\/p>\n

    Until next time…<\/p>\n

    The Boutique Hub Crew<\/p>\n","protected":false},"excerpt":{"rendered":"

    If you have an e-commerce site for your boutique, chances are SEO is something that get\u2019s pushed to the back burner day after day. After all, it\u2019s not something you can really see\u00a0or touch \u2013 but don\u2019t let that fool you. It\u2019s more important than ever to make sure your site is performing on the […]<\/p>\n","protected":false},"author":8,"featured_media":60214,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[3],"tags":[75,95,76,15,69],"class_list":["post-1116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutique-business","tag-ashley-alderson","tag-boosting-seo","tag-boutique-business","tag-boutique-tips","tag-the-boutique-hub","pmpro-has-access"],"acf":[],"yoast_head":"\n5 Foolproof Ways to Boost Your Boutique\u2019s SEO | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"Ashley Alderson, founder of The Boutique Hub shares 5 foolproof ways to boost your boutique's SEO.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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