You\u2019re out with your friends for a night on the town. You\u2019re talking and laughing about old times, the funny things happening in your life today, and consoling each other about the rough stuff.\u00a0 Social Commerce For Boutique Owners<\/p>\n
One of your friends casually drops into the conversation that she has some really cute new boots for sale. You see them on her \u2013 and they are GORGEOUS\u2026. She says \u2013 I just need your email and you can pay tomorrow.\u00a0 Ok, awesome right? It was so easy and now you have a new pair of boots without leaving your seat or your conversation.<\/p>\n
Social commerce is booming just for this reason.\u00a0It\u2019s simple, quick, and shoppers have come to like, trust, and declare loyalty to brands that resonate with them on a personal level.<\/p>\n
Brands are able to jump into your conversations with ease and sell you things you need (or don\u2019t need), as long as you feel like you know and trust them.<\/p>\n
How is it that some brands and boutiques get it and others don’t? The ones that have the strongest following all have three A’s in common when it comes to their voice of social media. Authorship, Authenticity, and Awesomeness.<\/strong><\/p>\n Besides boutiques, social media marketers use the strategy of Authorship<\/strong>.\u00a0 We do this at The Boutique Hub in our blog posts and some of our social media content.\u00a0If you\u2019ve noticed, Beth, our fabulous Boutique Specialist,\u00a0 takes care of our Instagram account.\u00a0She\u2019s always got a clever comment or a sincere compliment from a real human at our brand.\u00a0I like to sign off personally on many of our emails, blog posts, or Facebook posts for the same reason.\u00a0We want people to relate to our brand whether it\u2019s a shopper looking for a great boutique or a boutique owner interested in marketing ideas.<\/p>\n Authorship<\/strong> isn’t just signing your name to the end of content, think of it as creating the voice of your brand.\u00a0You could create an alias, feature your friends, highlight your staff, or show a random mascot mannequin named Bertha\u2026<\/p>\n If you\u2019re on Twitter, an iconic example of this is the brand DKNY.\u00a0 Their tweets come under the alias DKNY PR Girl \u00a0– \u201cYour well-placed fashion source bringing you the behind-the-scenes scoop inside Donna Karen New York and life as a fashion gal living in New York.\u201d<\/p>\nAUTHORSHIP<\/h1>\n
AUTHENTICITY<\/h1>\n