{"id":1103,"date":"2015-05-02T08:00:29","date_gmt":"2015-05-02T13:00:29","guid":{"rendered":"\/?p=1103"},"modified":"2020-01-27T11:59:55","modified_gmt":"2020-01-27T17:59:55","slug":"the-death-of-organic-reach-gives-new-life-to-email-marketing","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/the-death-of-organic-reach-gives-new-life-to-email-marketing\/","title":{"rendered":"Email Marketing For Boutique Owners"},"content":{"rendered":"\n

The Death of Organic Reach Gives New Life to Email Marketing. Email Marketing For Boutique Owners<\/p>\n\n\n

We hear the concerns daily about how the changes to Facebook\u2019s organic reach algorithms are impacting retail boutique owners.\u00a0You\u2019re posting to an empty audience unless you\u2019re paying to Boost each piece of new content.<\/p>\n

While this is frustrating, like most things in life\u00a0change is a good thing and will force each of us to improve our marketing skills and become more effective in our messaging.<\/p>\n

Ya, ya, I know. You don\u2019t have time to research it all, and you don\u2019t want to hear me say that, so let me lay out one easy (and free) way to update your strategy and reach your loyal customers anytime outside of Facebook –\u00a0email marketing.<\/p>\n

Think about this:\u00a0If Facebook, Instagram or Twitter shut down tomorrow, how would you reach your customers and fans?<\/p>\n

Email Marketing For Boutique Owners<\/p>\n

You\u2019d be out of luck, unless you\u2019ve been collecting email addresses.\u00a0While email marketing may seem a bit \u2018ancient\u2019 in the grand scheme of digital marketing, many retail marketers are putting more emphasis on this\u00a0strategy than ever before.<\/p>\n

Okay, let\u2019s talk about how to get started if you\u2019re not doing this already.\u00a0Are you collecting email addresses?\u00a0Here are a few ways to collect:<\/strong><\/h3>\n

1. Establish an email collector form<\/strong> on your website.\u00a0Most platforms like Shopify have these already established, but make sure it\u2019s visible and gives users a reason WHY they should join your list.<\/p>\n

2. Take email collectors a step further. Use a model<\/strong> such as a pop-up, slide-up or drop-down email collector form.\u00a0Any type of movement on your website catches the eye\u2019s attention. Again, your slide or drop forms should provide a reason\u00a0\u2018why\u2019 users should join your list.<\/p>\n

\n

3. Facebook Advertising isn\u2019t just for getting page likes or Boosting posts.<\/p>\n<\/blockquote>\n

Set up a well-targeted ad<\/strong> to your potential customers asking them to join your list.\u00a0Set up an email collector page with Mailchimp, LeadPages, etc. and have users opt-in. Are you giving users a good reason to join your list (is there a reason\u00a0I am repeating myself?)<\/p>\n

4. Are you using PayPal or a shopping cart feature that allows for email collection<\/strong>?\u00a0Are you asking these customers to opt-in to your list?\u00a0Ask them to opt-in and give them a coupon to use on their return visit to your store.<\/p>\n

5. Contests asking for likes and shares may build engagement, but seldom do they lead to real sales.\u00a0Skip the fruitless contests and base your contests on email collection<\/strong>.<\/p>\n

6. Refer a friend<\/strong>?\u00a0Word of mouth is always the best advertising.\u00a0Give your customers the opportunity to treat a friend to a coupon, along with one for themselves. If they really like your shop and can think of a great friend that would also fit your style, easy referral!<\/p>\n

7. Own a Brick and Mortar?\u00a0Where is your guest book<\/strong>?\u00a0Make sure you\u2019re giving customers the opportunity to hand write their email addresses\u00a0and birthdays!<\/p>\n

Great! You\u2019ve established a stream of email addresses coming to your computer, but now what?<\/strong><\/h3>\n

Email Marketing For Boutique Owners<\/p>\n

1. If the emails you’re\u00a0collecting aren\u2019t already flowing into your mail program for you, build them into an excel sheet so you can easily upload those to your mail program in minutes.<\/p>\n

2. Just getting started with email marketing?\u00a0I love using Mailchimp, but Constant Contact is another great free option. AWeber also seems to be growing in popularity.<\/p>\n

3. Determine why you\u2019re going to be messaging customers, and how often you\u2019re going to do it.\u00a0And remember, no one likes SPAM \u2013 give them good reasons to open your emails. Think about sharing New Arrivals (your BEST photos), Re-Stocks, Sales & Specials, or other exciting news.<\/p>\n

4. Everyone likes to be an insider!\u00a0Be sure to give your email subscribers the royal treatment!\u00a0Give them coupon codes, first looks and alerts before anyone else on social media, and be sure they know they\u2019re special too!<\/p>\n

Are you feeling graphically challenged?<\/strong><\/h3>\n

Keep in mind that your photos and your graphics are a HUGE part of your brand identity, and you want to be sending the right message.\u00a0\u00a0\u00a0 Stick to your brand\u2019s color scheme, fonts, and \u2018feel\u2019 when you set up graphics in free programs like Canva.com.\u00a0Keep it consistent.<\/p>\n

One last tip!<\/p>\n

\n

LESS is MORE.\u00a0Don\u2019t get fancy with colors, words, news, photos, or anything extra. Plan what you want to say and share it clearly and briefly.<\/p>\n<\/blockquote>\n

Want more great marketing tips?\u00a0Join us at The Boutique Hub<\/a>, we\u2019re keeping the conversation\u00a0going in our private Boutique Owners Idea Lounge.<\/p>\n

Or you can keep up with our marketing posts like this one in our Boutique2Boutique news<\/a> sent 3 times each month.<\/p>\n

Until next time,<\/p>\n

The Boutique Hub Crew<\/p>","protected":false},"excerpt":{"rendered":"

The Death of Organic Reach Gives New Life to Email Marketing. Email Marketing For Boutique Owners We hear the concerns daily about how the changes to Facebook\u2019s organic reach algorithms are impacting retail boutique owners.\u00a0You\u2019re posting to an empty audience unless you\u2019re paying to Boost each piece of new content. While this is frustrating, like […]<\/p>\n","protected":false},"author":8,"featured_media":1266,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[3],"tags":[75,76,15,37,93,69],"class_list":["post-1103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutique-business","tag-ashley-alderson","tag-boutique-business","tag-boutique-tips","tag-email-marketing","tag-organic-facebook-reach","tag-the-boutique-hub","pmpro-has-access"],"acf":[],"yoast_head":"\nEmail Marketing For Boutique Owners | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"Email marketing is the fastest and simplest way to reach your customers. 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