{"id":1097,"date":"2016-12-27T16:46:06","date_gmt":"2016-12-27T22:46:06","guid":{"rendered":"\/?p=1097"},"modified":"2020-01-28T09:13:07","modified_gmt":"2020-01-28T15:13:07","slug":"increasing-customer-value-boutique-packaging","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/increasing-customer-value-boutique-packaging\/","title":{"rendered":"Perfect Packaging For A Boutique"},"content":{"rendered":"\n<p>Increasing Customer Value: Boutique Packaging<\/p>\n\n\n<p>Creating a memorable customer experience is a process that covers numerous touch points across a period of time.\u00a0 For brick and mortar boutiques, there are far more opportunities to create a lasting branded customer experience than there are for ecommerce stores.<\/p>\n<p>If you\u2019re in ecommerce, creating a deliberate, thoughtful, unboxing experience is one of the most important and direct ways you can either stand out among the rest, or simply fade into the crowd of online retailers and boutiques.<\/p>\n<p>Perfect Packaging For A Boutique<\/p>\n<p>Using the right packages and inserts can accomplish several key goals:<\/p>\n<ul>\n<li>They can deliver key messages, for free<\/li>\n<li>They can increase your social engagement and following<\/li>\n<li>They can increase customer satisfaction and decrease returns<\/li>\n<li>They can increase repeat purchases and Customer Lifetime Value<\/li>\n<li>They can help move excess inventory<\/li>\n<\/ul>\n<div class=\"blog-image c_m\">\n<figure style=\"width: 500px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" title=\"Boutique Packaging | The Boutique Hub\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2016\/12\/Birchbox_500_489_s.jpg\" alt=\"Boutique Packaging | The Boutique Hub\" width=\"500\" height=\"489\" \/><figcaption class=\"wp-caption-text\">This customer photo of a recent Birchbox order is an Instagram hit.<\/figcaption><\/figure>\n<\/div>\n<p>According to online research, customers are twice as likely to share a positive shopping experience when packaging is unique, or they are prompted by a clever insert.<\/p>\n<p>Consider how many of your friends you\u2019ve seen post online about Stitch Fix, Trunk Club or The Red Dress Boutique.\u00a0 Taking the time to get it right pays dividends.<\/p>\n<p>Packaging and Inserts generally consist of these main elements, although there are some unique variations.<\/p>\n<ul>\n<li>Poly mailer or box<\/li>\n<li>Tissue Paper<\/li>\n<li>String or bow for wrapping tissue paper<\/li>\n<li>Sticker for tissue or external packaging<\/li>\n<li>Promotional Card<\/li>\n<li>Receipt<\/li>\n<li>Gift or Sample<\/li>\n<\/ul>\n<div class=\"blog-image c_m\">\n<figure style=\"width: 500px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" title=\"Boutique Packaging | The Boutique Hub\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2016\/12\/Rocksbox_500_485_s.jpg\" alt=\"Boutique Packaging | The Boutique Hub\" width=\"500\" height=\"485\" \/><figcaption class=\"wp-caption-text\">Rocksbox is an ecommerce jewelry subscription service, showcasing affordable pieces with a luxury feel. Their package cards suggest a higher end touch with a reasonable price.<\/figcaption><\/figure>\n<\/div>\n<p>When considering your own packaging, or spending money on expensive mailers, take time to consider your overall brand messaging and appeal.\u00a0 If you are a luxury brand, fabrics and finishes become very important.\u00a0 However, if you are an affordable brand, thought should be given to preserving the cost of your supplies while still maximizing the appeal and utilizing unique touches.<\/p>\n<p>Let\u2019s talk in specifics about the more underutilized pieces of the package, and how to create a branded unboxing experience that keeps customers coming back for more.<\/p>\n<h3>Discounts = Perfect Packaging For A Boutique<\/h3>\n<p>Perhaps one of the most common package inserts is a coupon for a future purchase.\u00a0 When shoppers have a discount in hand, they are more likely to save that card for an upcoming purchase and consider you before purchasing at another boutique at full price.\u00a0\u00a0 Create a sense of urgency with your discounts and add a time period your discount is available.<\/p>\n<div class=\"blog-image c_m\">\n<figure style=\"width: 500px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" title=\"Boutique Packaging | The Boutique Hub\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2016\/12\/Boutiquecards_500_402_84_s.JPG\" alt=\"Boutique Packaging | The Boutique Hub\" width=\"500\" height=\"402\" \/><figcaption class=\"wp-caption-text\">Let your package inserts reflect your brand and your style. From bright and cheerful to sleek black and white.<\/figcaption><\/figure>\n<div class=\"blog-image-caption\" style=\"text-align: left;\">\n<p><strong>Calls to Action<\/strong><\/p>\n<\/div>\n<\/div>\n<p>Want more Instagram engagement?\u00a0 Ask for it with a specific call to action with your customers.\u00a0 Simply sharing your social media links says nothing about what you want them to do, but asking for a specific action on social media does.<\/p>\n<p>Invite them to snap a selfie of their new purchase for an additional discount sent to them via DM, or for a chance to win your weekly or monthly giveaway for customer selfies.\u00a0 Consistency in giving props to your customers on social media will encourage engagement from future customers.<\/p>\n<div class=\"blog-image c_m\">\n<figure style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" title=\"Boutique Packaging | The Boutique Hub\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2016\/12\/Screen_Shot_2016-02-28_at_5.11.02_PM_500_497_s.jpg\" alt=\"Boutique Packaging | The Boutique Hub\" width=\"500\" height=\"497\" \/><figcaption class=\"wp-caption-text\">Make sure your packages are worth an Instagram shot for your customers.<\/figcaption><\/figure>\n<div class=\"blog-image-caption\">\n<p style=\"text-align: left;\"><strong>Personalization<\/strong><\/p>\n<\/div>\n<\/div>\n<p>Everyone wants to feel special, like they\u2019ve made a personal connection with your brand unlike a purchase from a big box store.\u00a0 Handwritten notes are the perfect way to get personal. Whether it\u2019s a full note about a purchase and specific item, simply adding your customers name to a standard note, or a brief \u2018thank you\u2019 with a heart signed by the person handling your shipping \u2013 taking the time to make your customer feel special goes more than a mile in creating loyalty.<\/p>\n<p>Want to take thank you notes to the next level?<\/p>\n<p>Sending a random note to say thanks again or to check on how a purchase is working out one week or one month down the road is customer service at it\u2019s best.\u00a0 Include a social media account for customers to leave a review, an email address where feedback can be given, as well as a discount code just to say thanks for being a customer.\u00a0\u00a0 Your customers will be caught by surprise.\u00a0\u00a0 The same is true for customer birthdays, anniversaries or holidays.<\/p>\n<div class=\"blog-image c_m\">\n<figure style=\"width: 500px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" title=\"Boutique Packaging | The Boutique Hub\" src=\"https:\/\/theboutiquehub.com\/wp-content\/uploads\/2016\/12\/Glitter_Buzz_Style_500_433_84_s.jpg\" alt=\"Boutique Packaging | The Boutique Hub\" width=\"500\" height=\"433\" \/><figcaption class=\"wp-caption-text\">Boutique, Glitter Buzz Style likes to add a personal touch to each shipped package.<\/figcaption><\/figure>\n<div class=\"blog-image-caption\">\n<p style=\"text-align: left;\"><strong>Gifts with Purchase<\/strong><\/p>\n<\/div>\n<\/div>\n<p>Have you ever purchased something online and been blown away that a free gift or sample product came with your purchase?\u00a0 Whether it\u2019s an inexpensive pair of earrings, a koozie, bracelet or cosmetic product you sell, a surprise piece of merchandise can be a big hit.<\/p>\n<p>Do you offer grab bags?\u00a0 Offer to include a grab bag item to each order for a small upcharge at checkout or with a confirmation email.\u00a0 $5 may give customers an unexpected surprise with order.<\/p>\n<p>There are also seasonal gifts that are perfect to add in with orders. \u00a0Candy canes at Christmas, plastic Easter Eggs with coupon and candy inside or any dollar section seasonal item that you can purchase in bulk fitting to your brand.<\/p>\n<h3>How do you package?<\/h3>\n<p>Great customer experiences don\u2019t have to cost extra, taking the time to include well thought out package inserts, brief but clear return instructions, personalized touches and attractive packaging can take only a few more minutes, but pay huge dividends in happy customers, social media engagement and increased profits.<\/p>\n<p>What memorable unboxing experiences have you experienced?\u00a0\u00a0 Tell us about packaging you love in the comments.<\/p>\n<p><em>Are you a boutique owner looking for tips to grow your business and others in the business to network with?\u00a0 <a href=\"https:\/\/www.facebook.com\/groups\/BoutiqueHub\/\" target=\"_blank\" rel=\"noopener noreferrer\">Join the conversation in our Facebook groups <\/a>for boutique owners.\u00a0<\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Don&#8217;t miss a story! <\/span><a href=\"about:blank\"><span style=\"font-weight: 400;\">Get on our VIP list of readers<\/span><\/a><span style=\"font-weight: 400;\"> looking for the boutique style dish weekly. You&#8217;ll even get 20+ exclusive boutique deals and coupon codes when you sign up! \u00a0See you in your inbox!<\/span><\/em><\/p>","protected":false},"excerpt":{"rendered":"<p>Increasing Customer Value: Boutique Packaging Creating a memorable customer experience is a process that covers numerous touch points across a period of time.\u00a0 For brick and mortar boutiques, there are far more opportunities to create a lasting branded customer experience than there are for ecommerce stores. If you\u2019re in ecommerce, creating a deliberate, thoughtful, unboxing [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1296,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[3],"tags":[75,76,87,91,15,92,69],"class_list":["post-1097","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutique-business","tag-ashley-alderson","tag-boutique-business","tag-boutique-owners","tag-boutique-packaging","tag-boutique-tips","tag-increasing-value","tag-the-boutique-hub","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Perfect Packaging For A Boutique | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"If you are ready to increase the percieved value of your boutique items, focus on packaging. 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