{"id":1088,"date":"2016-04-08T08:00:40","date_gmt":"2016-04-08T13:00:40","guid":{"rendered":"\/?p=1088"},"modified":"2025-01-08T08:19:52","modified_gmt":"2025-01-08T14:19:52","slug":"facebook-instagram-or-snapchat-6-video-ideas-for-your-boutique","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/facebook-instagram-or-snapchat-6-video-ideas-for-your-boutique\/","title":{"rendered":"Grow Your Boutique with Facebook and Instagram"},"content":{"rendered":"\n<p>Facebook, Instagram or Snapchat:  6 Video Ideas for Your Boutique<\/p>\n\n\n<p>If you like to feel comfortable, you\u2019re not going to like this message. It\u2019s not for you.<\/p>\n<p>Do you know what happens when we start to feel comfortable in business?\u00a0 We fail.<\/p>\n<p>Staying ahead of the curve and embracing new technology is hard, marketing changes are frustrating, and simply trying to find where to focus your time is exhausting. \u00a0But as much as those things may make us uncomfortable, they are necessary evils along the path to success.<\/p>\n<p>One marketing strategy change that may have you dragging your feet is about to make you stand up and take action.<\/p>\n<p><strong>Video.<\/strong><\/p>\n<p>Facebook recently announced the expansion of Facebook Live into all channels, your profile, your page and even your groups.\u00a0 During the same week, Instagram also announced that their video clips would be expanded from 15 seconds to 1 full minute. Finally, the buzz has been getting louder and louder about Snapchat for both photos and video!<\/p>\n<p>You may be wondering as a boutique or a fashion business how this change impacts you, and I\u2019m here to say that it\u2019s time to get comfortable in front of the camera. (que the uncomfortable part)<\/p>\n<blockquote>\n<p>Video is the most digestible from of social content garnering over 1200% more shares and engagement than text and images combined (via Brightcove).<\/p>\n<\/blockquote>\n<p>\u00a0<\/p>\n<blockquote>\n<p>Companies using video see on average of 41% more traffic to their sites than those not using the medium (via Aberdeen).<\/p>\n<\/blockquote>\n<p>\u00a0<\/p>\n<blockquote>\n<p>40% of consumers say that video will increase the chance they will purchase a product from a mobile device (via Adobe).<\/p>\n<\/blockquote>\n<p>\u00a0<\/p>\n<p>These stats were each published prior to the release of Facebook Live, and as if those weren\u2019t enough\u2026<\/p>\n<p>\u00a0<\/p>\n<blockquote>\n<p>Videos shared natively on Facebook has an average of 10x higher reach than those shared via YouTube links (via SocialBakers).<\/p>\n<\/blockquote>\n<p>\u00a0<\/p>\n<p>Ok, you get the point, but as a fashion business, how can you start using video to grow your reach and convert leads into sales?<\/p>\n<p>Simple. Whether you&#8217;re sharing an animated slide show video of still images, a short clip of your model walking and turning taken on your cell phone, or a selfie video of you talking and touring your store, the possibilities are endless.\u00a0 Just consider your audience.<\/p>\n<p>Is this a short clip great for Instagram or Snapchat?\u00a0 Or is it a longer message or preview better suited for your Facebook page, group or YouTube channel.\u00a0\u00a0 Once you have a video to share, cross promote that baby on numerous channels for new exposure or use it as a new video ad for Facebook Advertising!<\/p>\n<p><strong>Here are a few content ideas to get you started with great videos your customers will love!<\/strong><\/p>\n<h3>1. Introduce Yourself<\/h3>\n<p>Do you have an \u201cI story\u201d?\u00a0 A reason why you do what you do, a passion that drives you each day, or mission greater than your brand?\u00a0 Your customers want to know who is behind the shop they support. If they feel as though they know you, can relate to you, or generally like and trust you, the chances of them shopping with you increase significantly.<\/p>\n<p>This type of video doesn\u2019t have to be advanced, something short and sweet captured from your phone will work beautifully. Share a clip to Instagram, post it on your page, and share it in your group.\u00a0 Want to super change your engagement? End your video with a question for your followers to answer.\u00a0 Ask them about a similar mission they support or to share what motivates them!<\/p>\n<p>\u00a0<\/p>\n<h3>2. Share a Sneak Peak<\/h3>\n<p>There is no better way to get your customers excited about new arrivals going live on the website than a peek at what\u2019s coming!\u00a0\u00a0 Share a short video of you opening the boxes and unpacking, holding and showing the new prints and fabrics up close, or even your models trying on outfits for a photo shoot and talking about what they love most about these new pieces.<\/p>\n<p>Build excitement and anticipation for your new pieces.\u00a0 These short clips are great for Snapchat, Instagram and your groups.\u00a0\u00a0 Shoot them on your phone or go live right into your group!<\/p>\n<p>\u00a0<\/p>\n<h3>3. Share a Funny<\/h3>\n<p>Do you ever have random visitors to your store or warehouse?\u00a0 Pets, Christmas Carolers, mascots, wild animals or guests and events you don\u2019t know how to categorize?\u00a0 Go live with video to capture the moment and share with your followers.<\/p>\n<p>No one wants to be sold to all of the time.\u00a0 Take the opportunity to create emotion with fans that only makes them feel more connected over time.<\/p>\n<p>\u00a0<\/p>\n<h3>4. Take your fans to Market<\/h3>\n<p>#Bethebuyer posts have been popular for quite some time, video creates an even more intimate way to shop with your customers.\u00a0\u00a0 Share a video of a rack you are looking through, a question about what shoes they like best, or that overwhelmed look you\u2019re familiar with when you first walk though the main lobby and look around to see where to shop first!<\/p>\n<p>\u00a0<\/p>\n<h3>5. Say Thanks<\/h3>\n<p>Humility is a lost art in this world. Take a moment to share a video of orders going out,\u00a0 a super messy store after a very busy day, a line to your register, or a stack of thank you cards ready to be packed, all to tell your fans what they mean to you.\u00a0 Let them know that you care and that you won\u2019t take them for granted no matter how successful you become!<\/p>\n<p>\u00a0<\/p>\n<h3>6. Host a Party, Weekly<\/h3>\n<p>Use a video clip to host a giveaway, a party or a weekly event! Rather than type out the rules, share a video to let fans know what to do.\u00a0 Share another video to keep the momentum up and another for thank you\u2019s and winners.<\/p>\n<p>Do you offer weekly auctions or set times that you post new arrivals? This is a great time to use video to show what\u2019s going live tonight and to get fans excited to visit your site!<\/p>\n<p>No matter what type of video you plan to share, remember this.\u00a0 Perfection isn\u2019t reality.\u00a0 Sure there are brands with huge budgets for beautiful video, but you don\u2019t need to be or hire a professional to create great video.<\/p>\n<blockquote>\n<p>Choose what works best for you and be authentic! \u00a0\u00a0\u00a0Your customers will thank you for it.<\/p>\n<\/blockquote>\n<p>Ready to get stared (and out of your comfort zone)?<\/p>\n<p>We\u2019re hosting a video challenge in our Facebook group just for Boutique Owners. If you haven\u2019t already, join us and share a quick video to introduce yourself. I promise you\u2019ll find (just have each of those who have already posted) that it\u2019s not as hard as you think.<\/p>\n<p><a href=\"http:\/\/www.facebook.com\/groups\/boutiquehub\">Join us and say hello\u00a0 <\/a>or if you&#8217;re in the group, add that video already!<\/p>\n<p><em>Cheers + #BoutiqueLove,<\/em><\/p>\n<p>Ashley<\/p>\n<p><em>Founder and Chief Motivator at The Boutique Hub<\/em><\/p>\n<p>\u00a0<\/p>","protected":false},"excerpt":{"rendered":"<p>Facebook, Instagram or Snapchat: 6 Video Ideas for Your Boutique If you like to feel comfortable, you\u2019re not going to like this message. It\u2019s not for you. Do you know what happens when we start to feel comfortable in business?\u00a0 We fail. Staying ahead of the curve and embracing new technology is hard, marketing changes [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":1264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[3],"tags":[75,63,76,87,15,84,85,86,69],"class_list":["post-1088","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutique-business","tag-ashley-alderson","tag-boutique-boss","tag-boutique-business","tag-boutique-owners","tag-boutique-tips","tag-facebook-videos","tag-instagram-videos","tag-snapchat-videos","tag-the-boutique-hub","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Grow Your Boutique with Facebook and Instagram | The Boutique Hub<\/title>\n<meta name=\"description\" content=\"Facebook, Instagram or Snapchat: 6 Video Ideas for Your Boutique. 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