{"id":108,"date":"2020-11-13T08:00:04","date_gmt":"2020-11-13T14:00:04","guid":{"rendered":"\/?p=108"},"modified":"2020-11-15T19:39:12","modified_gmt":"2020-11-16T01:39:12","slug":"5-ways-to-maximize-your-boutiques-email-list","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/5-ways-to-maximize-your-boutiques-email-list\/","title":{"rendered":"5 Ways to Maximize Your Email List"},"content":{"rendered":"

So you just ran an offer or a giveaway to grow your email list (congrats – we\u2019ve been talking about this so much lately!), but now what?   <\/span><\/p>\n

If you were just planning on sending them one email, then adding them to your circulation, please stop there and keep reading below.<\/p>\n

How can you maximize this list besides just adding them to a new list or segment of an old one?<\/p>\n

Keep in mind, it takes the human brain up to 7 times of seeing something, before it sticks<\/strong><\/em>.  Consumers are bombarded by offers, so let\u2019s talk about standing out and building trust.<\/p>\n

Here are 5 ways to maximize this new list across social channels, and BONUS tips on how to warmly welcome your community in your first email messages to them.<\/p>\n

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1. Create a Facebook \u2018Page Suggestion\u2019<\/h2>\n

A Facebook Page Suggestion allows you to upload your email list, and Facebook will \u2018suggest\u2019 that this person \u2018Like\u2019 your page by sending them a like notification box.  This is an organic way to increase your following. <\/span><\/p>\n

To create one, click on the \u2018notifications\u2019 tab of your Facebook page, and down to the lower left, you\u2019ll see the link to \u2018Suggest Page\u2019 which pops up with a selection of contact files to upload.  <\/span><\/p>\n

You are limited to the number of contacts you can upload at one time with Page Suggestions, so it\u2019s best to break your lists into chunks of 1K to 5K and add this to your marketing calendar monthly. <\/span><\/p>\n

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2. Invite them to your Facebook Group<\/strong><\/h2>\n<\/div>\n<\/div>\n

Facebook Groups<\/a> are the main mode of daily communication for many boutiques with their best customers, so why not invite your new list to your group?<\/p>\n

On the upper right-hand corner of your group where it shows who\u2019s in the group that you\u2019re connected to, there is a box to invite other members to the group. Typically, this is where you would type in a friend’s name to add, but you can also past in email addresses.  When you do, Facebook sends an email to these people saying \u2018You\u2019ve been invited to the *** group by *** (your name)\u2019.  Typically you would want to schedule this near the same time that you send your first email to the list so your name as the owner, and your company name is top of mind. <\/span><\/p>\n

The only downfall to this option is that Facebook recently eliminated the paste multiple emails feature, so you\u2019re limited to uploading the emails one at a time.  If you\u2019ve ever outsourced a task to a VA, college intern, or your family, this is an easy one for them to tackle. <\/span><\/p>\n

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3. Create a Custom Audience on Facebook (to reach them on Facebook or Instagram)<\/strong><\/h2>\n<\/div>\n<\/div>\n

Upload this email list into a new Facebook Advertising Custom Audience<\/a> if you have greater than 500 you\u2019re adding. If you are adding less than 500, try adding this list to your existing email Custom Audiences since below 500 becomes difficult for Facebook to show ads to.<\/p>\n

Once you have an audience created, try running a low budget clicks to website ad either promoting your website or instead adding your Facebook Group link into the website address line to make the ad all about joining your Exclusive VIP group.  Run this ad for impressions to keep your boutique top of mind along with the Page Suggestion and emails you\u2019re sending.<\/p>\n

You can also use this audience to create an ad on Instagram highlighting some of your favorite new arrivals and warming them to your brand.<\/p>\n

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Navigate to your Facebook Ads Manager, then to Audiences. Choose ‘Create Audience” next ‘Custom Audience’ which will then allow you to upload or import your email list.<\/figcaption><\/figure>\n

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4. Create a Lookalike Audience<\/h2>\n

Once you\u2019ve created a Custom Audience as mentioned above, use Facebook\u2019s Lookalike Audience tool to replicate this audience and find additional users just like them.  Keep the audience size to only 1 percent lookalike to keep the targeting by Facebook as relevant as possible. The larger the audience you create, the greater the chance that they won\u2019t be your ideal customers.<\/p>\n

As with any audience, keeping this limited is a good rule of thumb, so don’t push the ‘percentage’ of your lookalike past 1 on Facebook’s scale. The lower the audience number in this case, the more likely they are to be your ideal customer.<\/p>\n

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After choosing to ‘Create Audience’ in your Ads Manager, then choose a ‘Lookalike Audience’.<\/figcaption><\/figure>\n

5.  Use Organic Post Targeting to Reach Them<\/h2>\n

On the Facebook Post button, each post you make has the option to be organically targeted, as long as your total audience is over 1k.<\/p>\n

Create a \u2018Dark\u2019 post welcoming this audience to your network with a beautiful new arrival photo or graphic, and similar text. When you post, use the targeting features to reach your new custom audience only, then delete it from your page, so only your new audience will see this post and not your usual fans.<\/p>\n

People need repetition to build trust, and cross-marketing to your email list is the perfect way to do so increasing sales and decreasing unsubscribes.<\/em><\/strong><\/p>\n

Cheers #BoutiqueBosses,<\/em><\/p>\n

Ashley<\/em><\/p>\n

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