{"id":10647,"date":"2018-09-11T06:00:34","date_gmt":"2018-09-11T11:00:34","guid":{"rendered":"https:\/\/theboutiquehub.com\/?p=10647"},"modified":"2019-12-30T09:00:09","modified_gmt":"2019-12-30T15:00:09","slug":"boutiquechat32","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/boutiquechat32\/","title":{"rendered":"Episode #32: Advanced Strategy + Promoted Pins with Pinterest\u2019s McKayla Amundsen"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">If you are not using Pinterest in your business you are missing a huge opportunity. Did you know women\u2019s fashion is the number one most pinned category? We chatted with Partner Manager at Pinterest for this episode, she also joined us at The Boutique Summit this past June and let us tell you now\u2026 you\u2019ll want to grab a pen.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pssst. Pinterest is contributing exclusive trainings for The Boutique Hub\u2019s Members Only Training Library. <\/span><a href=\"https:\/\/theboutiquehub.com\/join\/\"><span style=\"font-weight: 400;\">Join here.<\/span><\/a><\/p>\n<p><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\"><b>&gt;&gt; EPISODE 32- LISTEN NOW ON iTunes &lt;&lt;<\/b><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">Don&#8217;t Have iTunes?<\/span><\/i><a href=\"http:\/\/theboutiquehub.libsyn.com\/\"> <span style=\"font-weight: 400;\">Listen on Libsyn here<\/span><i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">See the Full<\/span><\/i> <a href=\"http:\/\/www.theboutiquehub.com\/boutiquechat\"><span style=\"font-weight: 400;\">Boutique Chat Podcast Website here<\/span><\/a><\/p>\n<p><b>ABOUT McKAYLA<br \/>\n<\/b><span style=\"font-weight: 400;\">McKayla is a Partner Manager at Pinterest where she utilizes her own passion to enhance performance and growth for small boutiques. Prior to joining Pinterest, she worked with AdRoll where she led her team to see the value of quality over quantity with all of her clientele. McKayla is a Sales and Fashion major with a unique eye for bringing creative and analytics together. She has and uses over 5 years of digital marketing experience including Google certification, Pinterest certification and multiple achievements within her profession. McKayla is a travel buff, fashion enthusiast and a dog mom to her adorable Schnauzer, Lahea.<\/span><\/p>\n<p><b>KEY TAKEAWAYS<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Women\u2019s fashion is Pinterests top category.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Pinterest is a planning medium. Pre-discovery is key.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Your descriptions are everything.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Don\u2019t run an ad less than 30 days on Pinterest. <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Spend time on your creative and call to action.<\/span><\/li>\n<\/ul>\n<p><b>SHOW NOTES<br \/>\n<\/b><span style=\"font-weight: 400;\">07:50 &#8211; What makes Pinterest different.<br \/>\n<\/span><span style=\"font-weight: 400;\">15:45 &#8211; How the Pinterest algorithms work.<br \/>\n<\/span><span style=\"font-weight: 400;\">22:50 &#8211; Copyright, trademarks, and legal issues.<br \/>\n<\/span><span style=\"font-weight: 400;\">26:45 &#8211; Maximizing video and ads on Pinterest.<br \/>\n<\/span><span style=\"font-weight: 400;\">35:50 &#8211; Key metrics to look at for ROI.<br \/>\n<\/span><span style=\"font-weight: 400;\">48:00 &#8211; Optimize your business Pinterest. <\/span><\/p>\n<p><a href=\"mailto:mckaylaamundsen@pinterest.com\"><span style=\"font-weight: 400;\">Contact McKayla.<\/span><\/a><\/p>\n<p><b>FOR MORE ON THE BOUTIQUE HUB &amp; BOUTIQUE CHAT<br \/>\n<\/b><span style=\"font-weight: 400;\">Join the Hub for more trainings, information, and connections.\u00a0<\/span><a href=\"http:\/\/www.theboutiquehub.com\/join\"><span style=\"font-weight: 400;\">www.theboutiquehub.com\/join<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Use the hashtag <\/span><b><i>#AskAshley<\/i><\/b><span style=\"font-weight: 400;\"> on Instagram, or tag her at<\/span><a href=\"http:\/\/www.instagram.com\/ajalderson\"> <span style=\"font-weight: 400;\">@ajalderson<\/span><\/a><span style=\"font-weight: 400;\"> to suggest topics for the podcast and let us know what you thought about this episode!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to be our listener of the week? Subscribe if you love the show, then leave us a review on<\/span><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\"> <span style=\"font-weight: 400;\">iTunes Apple Podcasts here<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FOLLOW THE BOUTIQUE HUB<br \/>\n<\/span><a href=\"https:\/\/www.facebook.com\/boutiquehub\/\"><span style=\"font-weight: 400;\">Boutique Hub Business<\/span><\/a><span style=\"font-weight: 400;\"> on Facebook}<br \/>\n<\/span><a href=\"https:\/\/www.instagram.com\/theboutiquehub\/\"><span style=\"font-weight: 400;\">Boutique Hub Business<\/span><\/a><span style=\"font-weight: 400;\"> on Instagram<br \/>\n<\/span><a href=\"https:\/\/www.instagram.com\/ajalderson\/\"><span style=\"font-weight: 400;\">Ashley Alderson<\/span><\/a><span style=\"font-weight: 400;\"> on Instagram<\/span><\/p>\n<p><b>Original Air Date: September 11, 2018<br \/>\n<\/b><span style=\"font-weight: 400;\">Love this episode? We would be so humbled to hear your review on Apple Podcasts or iTunes! Or, let us know below!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you are not using Pinterest in your business you are missing a huge opportunity. Did you know women\u2019s fashion is the number one most pinned category? We chatted with Partner Manager at Pinterest for this episode, she also joined us at The Boutique Summit this past June and let us tell you now\u2026 you\u2019ll [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":10648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[3,408,488,487,486],"tags":[404,41,121,405],"class_list":["post-10647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutique-business","category-boutiquechat","category-boutique-dashboard","category-brand-dashboard","category-service-provider-dashboard","tag-boutique-chat","tag-marketing","tag-pinterest","tag-podcast","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Episode #32: Advanced Strategy + Promoted Pins with Pinterest\u2019s McKayla Amundsen | The Boutique Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theboutiquehub.com\/blog\/boutiquechat32\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Episode #32: Advanced Strategy + Promoted Pins with Pinterest\u2019s McKayla Amundsen\" \/>\n<meta property=\"og:description\" content=\"If you are not using Pinterest in your business you are missing a huge opportunity. 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