{"id":10435,"date":"2018-08-21T07:00:40","date_gmt":"2018-08-21T12:00:40","guid":{"rendered":"http:\/\/boutiquehub.wpengine.com\/?p=10435"},"modified":"2019-12-30T09:00:09","modified_gmt":"2019-12-30T15:00:09","slug":"boutiquechat30","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/boutiquechat30\/","title":{"rendered":"Episode #30: How Can Emerging Designers us Community to Compete with Fast Fashion? With Hillary France, CEO of Brand Assembly"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Brand Assembly was created with one purpose in mind: to help emerging fashion brands grow their business by creating a community that leverages resources and provides a platform for brands to support one another. By creating a nurturing and collaborative atmosphere, Brand Assembly removes the barriers of entering a highly competitive contemporary market and assists in building a successful business. <\/span><span style=\"font-weight: 400;\">\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\"><b>&gt;&gt; EPISODE 30 &#8211; LISTEN NOW ON iTunes &lt;&lt;<\/b><\/a><br \/>\n<i><span style=\"font-weight: 400;\">Don&#8217;t Have iTunes?<\/span><\/i><a href=\"http:\/\/theboutiquehub.libsyn.com\/\"> <span style=\"font-weight: 400;\">Listen on Libsyn here<\/span><\/a><br \/>\n<i><span style=\"font-weight: 400;\">See the Full<\/span><\/i> <a href=\"https:\/\/theboutiquehub.com\/boutiquechat\"><span style=\"font-weight: 400;\">Boutique Chat Podcast Website here<\/span><\/a><\/p>\n<p><b>ABOUT HILLARY<br \/>\n<\/b><span style=\"font-weight: 400;\">With experience in wholesale and retail buying working for brands such as Rachel Zoe, Kate Spade, DVF, Guess?, and Kimberly Ovitz, Hillary has comprehensive knowledge and understanding of all aspects of the fashion industry from product development to end consumer. A Graduate from Duke University with majors in art history and studio arts, her studies are a compliment to her innate analytical and marketing abilities which have helped her launch new brands and several brand extensions. Hillary was selected to participate in the first NYCEDC Fashion Fellows Program for 2013 initiated by Mayor Bloomberg to promote fashion business and commerce in NYC and is currently a Mentor for the NYCEDC Design Entrepreneurs. \u00a0Hillary created Brand Assembly in 2013 with one purpose in mind: to help emerging fashion brands grow their business by creating a community that leverages resources and provides a platform for brands to support one another through back-office services, tradeshows, and co-working spaces. By creating a nurturing and collaborative atmosphere, Brand Assembly removes the barriers of entering a highly competitive contemporary market and assists in building a successful business. <\/span><\/p>\n<p><b>KEY TAKEAWAYS<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">#CommunityOverCompetition helps everyone always.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brands, be realistic about your goals. You\u2019re more likely to succeed.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Consumers want rare pieces. They don\u2019t want to say \u201cI got this at H&amp;M\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fashion brands are leaning towards transparency.<\/span><\/li>\n<\/ul>\n<p><b>SHOW NOTES<br \/>\n<\/b><span style=\"font-weight: 400;\">07:00 &#8211; Leveling the playing field.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">16:00 &#8211; Fast fashion is changing the marketplace.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">19:30 &#8211; Advice more emerging designers. <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">28:40 &#8211; Ethical fashion.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">32:30 &#8211; Are trade shows still necessary? <\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">36:00 &#8211; Failures and mentors.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">47:45 &#8211; Apps and tools to stay organized.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FOLLOW BRAND ASSEMBLY<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"https:\/\/www.facebook.com\/BrandAssembly\/\"><span style=\"font-weight: 400;\">On Facebook<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><a href=\"https:\/\/www.instagram.com\/brandassembly\/\"><span style=\"font-weight: 400;\">On Instagram<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><a href=\"https:\/\/twitter.com\/BrandAssembly\"><span style=\"font-weight: 400;\">On Twitter<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><a href=\"https:\/\/www.pinterest.com\/bassembly\/\"><span style=\"font-weight: 400;\">On Pinterest<\/span><\/a><\/p>\n<p><b>FOR MORE ON THE BOUTIQUE HUB &amp; BOUTIQUE CHAT<br \/>\n<\/b><span style=\"font-weight: 400;\">Join the Hub for more trainings, information, and connections.\u00a0<\/span><a href=\"https:\/\/theboutiquehub.com\/join\"><span style=\"font-weight: 400;\">www.theboutiquehub.com\/join<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Use the hashtag <\/span><b><i>#AskAshley<\/i><\/b><span style=\"font-weight: 400;\"> on Instagram, or tag her at<\/span><a href=\"http:\/\/www.instagram.com\/ajalderson\"> <span style=\"font-weight: 400;\">@ajalderson<\/span><\/a><span style=\"font-weight: 400;\"> to suggest topics for the podcast and let us know what you thought about this episode!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to be our listener of the week? Subscribe if you love the show, then leave us a review on<\/span><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\"> <span style=\"font-weight: 400;\">iTunes Apple Podcasts here<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FOLLOW THE BOUTIQUE HUB<br \/>\n<\/span><a href=\"https:\/\/www.facebook.com\/boutiquehub\/\"><span style=\"font-weight: 400;\">Boutique Hub Business<\/span><\/a><span style=\"font-weight: 400;\"> on Facebook<br \/>\n<\/span><a href=\"https:\/\/www.instagram.com\/theboutiquehub\/\"><span style=\"font-weight: 400;\">Boutique Hub Business<\/span><\/a><span style=\"font-weight: 400;\"> on Instagram<br \/>\n<\/span><a href=\"https:\/\/www.instagram.com\/ajalderson\/\"><span style=\"font-weight: 400;\">Ashley Alderson<\/span><\/a><span style=\"font-weight: 400;\"> on Instagram<\/span><\/p>\n<p><b>Original Air Date: August 21, 2018<br \/>\n<\/b><span style=\"font-weight: 400;\">Love this episode? We would be so humbled to hear your review on Apple Podcasts or iTunes! Or, let us know below!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand Assembly was created with one purpose in mind: to help emerging fashion brands grow their business by creating a community that leverages resources and provides a platform for brands to support one another. By creating a nurturing and collaborative atmosphere, Brand Assembly removes the barriers of entering a highly competitive contemporary market and assists [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":10436,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[3,487],"tags":[404,51,163,405],"class_list":["post-10435","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutique-business","category-brand-dashboard","tag-boutique-chat","tag-boutique-fashion","tag-buying-wholesale","tag-podcast","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Episode #30: How Can Emerging Designers us Community to Compete with Fast Fashion? 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