{"id":10010,"date":"2018-08-09T09:22:33","date_gmt":"2018-08-09T14:22:33","guid":{"rendered":"http:\/\/boutiquehub.wpengine.com\/?p=10010"},"modified":"2019-12-30T09:00:25","modified_gmt":"2019-12-30T15:00:25","slug":"boutiquechat28","status":"publish","type":"post","link":"https:\/\/theboutiquehub.com\/blog\/boutiquechat28\/","title":{"rendered":"Episode #28: Changing the Experience and Preparing for Markets with Desiree Hanson, VP of Fashion Events at WWIN"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Women\u2019s Wear in Nevada has been a premiere show in Las Vegas for decades and Des is on the forefront of changing the experience this show offers. From educational events to recognizing the trends in retailer and consumer buying, get ready for a fresh WWIN. <\/span><\/p>\n<h4><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\"><b>&gt;&gt; EPISODE 28 &#8211; LISTEN NOW ON iTunes &lt;&lt;<\/b><\/a><br \/>\n<i><span style=\"font-weight: 400;\">Don&#8217;t Have iTunes?<\/span><\/i><a href=\"http:\/\/theboutiquehub.libsyn.com\/\"> <span style=\"font-weight: 400;\">Listen on Libsyn here<\/span><\/a><br \/>\n<i><span style=\"font-weight: 400;\">See the Full<\/span><\/i> <a href=\"https:\/\/theboutiquehub.com\/boutiquechat\"><span style=\"font-weight: 400;\">Boutique Chat Podcast Website here<\/span><\/a><\/h4>\n<p><b>ABOUT DESIREE HANSON<\/b><b><br \/>\n<\/b><span style=\"font-weight: 400;\">Desiree is the VP of Fashion Events for Clarion UX (formerly Urban Expositions.) She brings 14 years of trade show experience with Reed Exhibitions followed by three years of jewelry market research experience with NPD Group where she provided specialty retailers with market insights. Prior to NPD, she was event director for JCK\u2019s niche events, LUXURY PRIVE, and managed education and special events for LUXURY and JCK Events during the Las Vegas and Tucson Jewelry weeks. During her tenure with JCK, Desiree was instrumental in the curation of custom show floor environments and creating unique, memorable experiences for buyers and exhibitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desiree currently serves as Vice President of Chapter Affairs on the Executive Board of the Women\u2019s Jewelry Association and as Program Director for the American Gem Society Connecticut Guild. She is a Past President of the Women\u2019s Jewelry Association Metropolitan Chapter and was awarded the 2014 WJA Award for Excellence in the Special Services category. She resides in Madison, Connecticut with her husband, two sons and two Golden Retrievers.<\/span><\/p>\n<p><b>KEY TAKEAWAYS<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Markets will continue to become more educational.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Omnichannel experiences are more important than ever.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Trend Alert! Boho and bright colors.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Brands, stay engaged and be approachable.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Retailers, plan your show experience ahead.<\/span><\/li>\n<\/ul>\n<p><b>SHOW NOTES<br \/>\n<\/b><span style=\"font-weight: 400;\">04:10 &#8211; What WWIN is all about.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">12:40 &#8211; A little about Des and her take on the industry.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">15:30 &#8211; Where the industry is headed with omnichannel on the rise.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">17:15 &#8211; Trends, brands, and tips for shows.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">20:50 &#8211; Details about The #BOUTIQUEBOSS Breakfast!<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">MENTIONED IN THE PODCAST<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"https:\/\/theboutiquehub.typeform.com\/to\/iEO0kK\"><span style=\"font-weight: 400;\">&gt;&gt; Enter the Lightspeed Giveaway! &lt;&lt;<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><a href=\"https:\/\/docs.google.com\/spreadsheets\/d\/1Dy_mmqYO2hV3nGzp1kgj1LCmadlYeGHilgi-UZMc22o\/edit?usp=sharing\"><span style=\"font-weight: 400;\">The Boutique Hub Must See List<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><span style=\"font-weight: 400;\">#BOUTIQUEBOSS BREAKFAST: at WWIN @ 8:00 AM<br \/>\n<\/span><span style=\"font-weight: 400;\">Featuring 4 speakers + Roundtable business topics on buying, data, sales training and Social media engagement. Breakfast will be served!<br \/>\n<\/span><a href=\"https:\/\/theboutiquehub.typeform.com\/to\/xRqLaM\"><span style=\"font-weight: 400;\">Click here to RSVP<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">#BOUTIQUEBOSS COCKTAIL PARTY: at WWDMAGIC @ 4:00 \u2013 6:00 PM<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">Featuring MAGIC Show Director Kelly Helfman, breaking down trend analysis for boutiques, and notes on brands and strategies to be looking for, for spring 2019. Cocktails will be served!<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"https:\/\/theboutiquehub.typeform.com\/to\/c3yPtF\"><span style=\"font-weight: 400;\">Click here to RSVP<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><span style=\"font-weight: 400;\">AFTERPARTY \u2014 BUS provided by WWD MAGIC to VIP POOL Party at Mandalay Bay to follow!!<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FOLLOW WWIN<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><a href=\"https:\/\/www.facebook.com\/wwinshow\"><span style=\"font-weight: 400;\">On Facebook<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><a href=\"https:\/\/www.instagram.com\/wwinshow\"><span style=\"font-weight: 400;\">On Instagram<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/a><a href=\"https:\/\/twitter.com\/wwinshow_nv\"><span style=\"font-weight: 400;\">On Twitter<\/span><\/a><\/p>\n<p><b>FOR MORE ON THE BOUTIQUE HUB &amp; BOUTIQUE CHAT<br \/>\n<\/b><span style=\"font-weight: 400;\">Join the Hub for more trainings, information, and connections.<br \/>\n<\/span><a href=\"https:\/\/theboutiquehub.com\/join\"><span style=\"font-weight: 400;\">www.theboutiquehub.com\/join<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Use the hashtag <\/span><b><i>#AskAshley<\/i><\/b><span style=\"font-weight: 400;\"> on Instagram, or tag her at<\/span><a href=\"http:\/\/www.instagram.com\/ajalderson\"> <span style=\"font-weight: 400;\">@ajalderson<\/span><\/a><span style=\"font-weight: 400;\"> to suggest topics for the podcast and let us know what you thought about this episode!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to be our listener of the week? Subscribe if you love the show, then leave us a review on<\/span><a href=\"https:\/\/itunes.apple.com\/us\/podcast\/boutique-chat\/id1351990699?mt=2\"> <span style=\"font-weight: 400;\">iTunes Apple Podcasts here<\/span><\/a><span style=\"font-weight: 400;\">!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">FOLLOW THE BOUTIQUE HUB<br \/>\n<\/span><a href=\"https:\/\/www.facebook.com\/boutiquehub\/\"><span style=\"font-weight: 400;\">Boutique Hub Business<\/span><\/a><span style=\"font-weight: 400;\"> on Facebook<br \/>\n<\/span><a href=\"https:\/\/www.instagram.com\/theboutiquehub\/\"><span style=\"font-weight: 400;\">Boutique Hub Business<\/span><\/a><span style=\"font-weight: 400;\"> on Instagram<br \/>\n<\/span><a href=\"https:\/\/www.instagram.com\/ajalderson\/\"><span style=\"font-weight: 400;\">Ashley Alderson<\/span><\/a><span style=\"font-weight: 400;\"> on Instagram<\/span><\/p>\n<p><b>Original Air Date: August 9, 2018<br \/>\n<\/b><span style=\"font-weight: 400;\">Love this episode? We would be so humbled to hear your review on Apple Podcasts or iTunes! Or, let us know below!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Women\u2019s Wear in Nevada has been a premiere show in Las Vegas for decades and Des is on the forefront of changing the experience this show offers. From educational events to recognizing the trends in retailer and consumer buying, get ready for a fresh WWIN. &gt;&gt; EPISODE 28 &#8211; LISTEN NOW ON iTunes &lt;&lt; Don&#8217;t [&hellip;]<\/p>\n","protected":false},"author":19,"featured_media":10011,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"pmpro_default_level":"","footnotes":""},"categories":[3,488,487,486],"tags":[88,404,506,405,508],"class_list":["post-10010","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-boutique-business","category-boutique-dashboard","category-brand-dashboard","category-service-provider-dashboard","tag-apparel-market","tag-boutique-chat","tag-las-vegas","tag-podcast","tag-wwin","pmpro-has-access"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v26.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Episode #28: Changing the Experience and Preparing for Markets with Desiree Hanson, VP of Fashion Events at WWIN | The Boutique Hub<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theboutiquehub.com\/blog\/boutiquechat28\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Episode #28: Changing the Experience and Preparing for Markets with Desiree Hanson, VP of Fashion Events at WWIN\" \/>\n<meta property=\"og:description\" content=\"Women\u2019s Wear in Nevada has been a premiere show in Las Vegas for decades and Des is on the forefront of changing the experience this show offers. 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