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#738 Pink Friday 2025: Why This Week Matters (and How to Make the Most of It)

November 18, 2025

Pink Friday Week is finally here — and Ashley is diving deep into how to make this the most profitable and peaceful kickoff to your holiday season. Ashley shares the heart behind Pink Friday, why it began, and how retailers all over the world can use this week to tell their story before big-box media announces theirs. You’ll learn how to prepare your store, communicate with your local community, calculate

Read More
Pink Friday Promotional Ideas

Pink Friday Promotional Ideas

October 8, 2025

Pink Friday is the small business spin on Black Friday, a nationwide movement to encourage shoppers to Support Small First. Whether you sell online, in-store, or both, this guide is packed with creative Pink Friday marketing ideas, in-store and online promotions, and collaboration tips to help you make Pink Friday your most successful sales day of the year. Get ready to plan, promote, and celebrate your small business in style!

Read More

The Boutique Hub at MAGIC Nashville

September 16, 2025

We are heading to Nashville and can’t wait! The Boutique Hub Team is excited to partner with MAGIC at their inaugural Nashville event. Here’s everything you need to know about attending…

Read More

Why Dead Inventory Is Costing You and How to Fix It

May 27, 2025

When you think about building a profitable boutique, what comes to mind first? Marketing? Merchandising? Trend-spotting? All important, sure—but according to MaxRetail founder Melodie Van Der Baan and The Boutique Hub’s Ashley Alderson, if you’re not obsessing over turn rate and smart markdowns, you’re leaving money (and peace of mind) on the table.

Read More

10 Things You Can Do for Your Business RIGHT NOW

May 12, 2025

Whether you’re feeling the summer slowdown or running full speed ahead, now is the perfect time to take quick action that will move the needle in your business. The truth is, you don’t need a total overhaul—you just need a plan. So, if you’ve been asking yourself, “What should I be doing right now to grow?”—this one’s for you.

Read More

How to Plan, Post & Grow on Social Media Without the Overwhelm

May 7, 2025

What’s the secret to growing a thriving brand online in today’s ever-changing digital world—and how can small businesses stand out? Peg Fitzpatrick, acclaimed author of The Art of Small Business Social Media: A Blueprint for Marketing Success, joins us today to break it all down. Drawing from her own experience moving from traditional marketing to social media mastery, Peg shares expert insights on growing a thriving brand online. Listen in as she explains how small business and boutique owners can identify their ideal customers, create content that truly resonates, and more.

Read More

#738 Pink Friday 2025: Why This Week Matters (and How to Make the Most of It)

November 18, 2025

Pink Friday Week is finally here — and Ashley is diving deep into how to make this the most profitable and peaceful kickoff to your holiday season. Ashley shares the heart behind Pink Friday, why it began, and how retailers all over the world can use this week to tell their story before big-box media announces theirs. You’ll learn how to prepare your store, communicate with your local community, calculate

Read More
Pink Friday Promotional Ideas

Pink Friday Promotional Ideas

October 8, 2025

Pink Friday is the small business spin on Black Friday, a nationwide movement to encourage shoppers to Support Small First. Whether you sell online, in-store, or both, this guide is packed with creative Pink Friday marketing ideas, in-store and online promotions, and collaboration tips to help you make Pink Friday your most successful sales day of the year. Get ready to plan, promote, and celebrate your small business in style!

Read More

The Boutique Hub at MAGIC Nashville

September 16, 2025

We are heading to Nashville and can’t wait! The Boutique Hub Team is excited to partner with MAGIC at their inaugural Nashville event. Here’s everything you need to know about attending…

Read More

Why Dead Inventory Is Costing You and How to Fix It

May 27, 2025

When you think about building a profitable boutique, what comes to mind first? Marketing? Merchandising? Trend-spotting? All important, sure—but according to MaxRetail founder Melodie Van Der Baan and The Boutique Hub’s Ashley Alderson, if you’re not obsessing over turn rate and smart markdowns, you’re leaving money (and peace of mind) on the table.

Read More

10 Things You Can Do for Your Business RIGHT NOW

May 12, 2025

Whether you’re feeling the summer slowdown or running full speed ahead, now is the perfect time to take quick action that will move the needle in your business. The truth is, you don’t need a total overhaul—you just need a plan. So, if you’ve been asking yourself, “What should I be doing right now to grow?”—this one’s for you.

Read More

How to Plan, Post & Grow on Social Media Without the Overwhelm

May 7, 2025

What’s the secret to growing a thriving brand online in today’s ever-changing digital world—and how can small businesses stand out? Peg Fitzpatrick, acclaimed author of The Art of Small Business Social Media: A Blueprint for Marketing Success, joins us today to break it all down. Drawing from her own experience moving from traditional marketing to social media mastery, Peg shares expert insights on growing a thriving brand online. Listen in as she explains how small business and boutique owners can identify their ideal customers, create content that truly resonates, and more.

Read More

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