Online Traffic For Boutiques. What’s the number one reason boutiques don’t get enough online traffic? Remember that old adage, “Fail to Plan and you will Plan to Fail”? Well in terms of marketing, it couldn’t be more spot on! The biggest fail we see boutique owners make on a daily basis is to have no content or promotional calendars and plans. Just like eyeliner, they’re winging it. Social media
Tax Day may not be an official holiday, but we think it should be! Whether you received a fat refund, wrote a hefty check to Uncle Sam, or still have yet to throw a stamp on your tax envelope (don’t worry, you’ve got until your local Post Office closes today), we want to help you get your shopping fix, and save a little green in the process. Check out a
We are obsessed with fun graphic tee’s — and so is well, everyone else. Founded in 2015 and based out of Abilene, Texas, Spirit with Style is one of the leaders in custom screen printed t-shirts. Spirit with Style’s (SWS) designs range from school spirit tees, holiday-themed graphic tees, stock show tee’s, and a wide variety of other designs, all of which have become a favorite with many boutiques we
There’s no doubt about it, graphic tees are our favorite daytime look for Valentine’s Day. They’re cute, comfy, and help keep a girl from looking like she’s trying too hard. Plus, the less thought you have to put into your daytime outfit, means you have more time to focus on putting yourself together for Valentine’s Day date night! Trust us, girlfriend, we all know the struggles of trying to get
Cover Photo: The Classy Trailer The Ultimate WNFR Style Guide (Style Guide) is a grassroots western fashion magazine produced by fashion influencers and the boutique community. This premier publication is published and distributed annually during the ten most anticipated days of December, the Wrangler National Finals Rodeo. Aimed to catch the eye of shoppers of all ages, the Style Guide includes exciting interviews with western fashion icons, information on current
Sometimes owning a boutique means having not only a love of fashion, but also combining your passion for entrepreneurship, marketing, teaching and impacting the lives of children through charities. We recently met up with Allene Pennington, owner of The Hidden Trunk, a gem of a boutique with fun, trendy pieces at really great prices. Â Allene runs The Hidden Trunk as an online boutique with numerous pop-up shops, while also teaching
Increasing Customer Value: Boutique Packaging Creating a memorable customer experience is a process that covers numerous touch points across a period of time. For brick and mortar boutiques, there are far more opportunities to create a lasting branded customer experience than there are for ecommerce stores. If you’re in ecommerce, creating a deliberate, thoughtful, unboxing experience is one of the most important and direct ways you can either stand out
2016 has no doubt been the year of Western Fashion–from Old Gringo’s on the runway, to Lady Gaga’s pink cowboy hat–the legend of the American Cowboy in global fashion is alive and well. What better time than now to bring together the greatest fashion boutiques and brands in one guide for those of you visiting in person (or admiring from afar) western fashion’s biggest 10 days of the year. Creating
Let’s be real here. It’s about to get busy and there’s no time for overwhelm. When back to school season rolls around, it’s a breath of fresh air for boutique owners after the dreaded summer drought.  You’ve never been so excited to hear the word ‘leggings’ in your life right? Goodbye to low margin tanks and shorts, hello FALL FASHION, layers, investment pieces, higher margins, and consumers hungry for a
It’s pretty difficult to scroll through any boutique feed or Instagram feed without coming across some pretty fabulous graphic tee’s. They are certainly one of the most popular items for any women’s closet, no matter her age, location or perception of fashion. Any catchy saying is available to wear on your chest, and while that concept may seem new, it’s certainly not. We sat down with Pink Armadillos, an Austin,
Online Traffic For Boutiques. What’s the number one reason boutiques don’t get enough online traffic? Remember that old adage, “Fail to Plan and you will Plan to Fail”? Well in terms of marketing, it couldn’t be more spot on! The biggest fail we see boutique owners make on a daily basis is to have no content or promotional calendars and plans. Just like eyeliner, they’re winging it. Social media
Tax Day may not be an official holiday, but we think it should be! Whether you received a fat refund, wrote a hefty check to Uncle Sam, or still have yet to throw a stamp on your tax envelope (don’t worry, you’ve got until your local Post Office closes today), we want to help you get your shopping fix, and save a little green in the process. Check out a
We are obsessed with fun graphic tee’s — and so is well, everyone else. Founded in 2015 and based out of Abilene, Texas, Spirit with Style is one of the leaders in custom screen printed t-shirts. Spirit with Style’s (SWS) designs range from school spirit tees, holiday-themed graphic tees, stock show tee’s, and a wide variety of other designs, all of which have become a favorite with many boutiques we
There’s no doubt about it, graphic tees are our favorite daytime look for Valentine’s Day. They’re cute, comfy, and help keep a girl from looking like she’s trying too hard. Plus, the less thought you have to put into your daytime outfit, means you have more time to focus on putting yourself together for Valentine’s Day date night! Trust us, girlfriend, we all know the struggles of trying to get
Cover Photo: The Classy Trailer The Ultimate WNFR Style Guide (Style Guide) is a grassroots western fashion magazine produced by fashion influencers and the boutique community. This premier publication is published and distributed annually during the ten most anticipated days of December, the Wrangler National Finals Rodeo. Aimed to catch the eye of shoppers of all ages, the Style Guide includes exciting interviews with western fashion icons, information on current
Sometimes owning a boutique means having not only a love of fashion, but also combining your passion for entrepreneurship, marketing, teaching and impacting the lives of children through charities. We recently met up with Allene Pennington, owner of The Hidden Trunk, a gem of a boutique with fun, trendy pieces at really great prices. Â Allene runs The Hidden Trunk as an online boutique with numerous pop-up shops, while also teaching
Increasing Customer Value: Boutique Packaging Creating a memorable customer experience is a process that covers numerous touch points across a period of time. For brick and mortar boutiques, there are far more opportunities to create a lasting branded customer experience than there are for ecommerce stores. If you’re in ecommerce, creating a deliberate, thoughtful, unboxing experience is one of the most important and direct ways you can either stand out
2016 has no doubt been the year of Western Fashion–from Old Gringo’s on the runway, to Lady Gaga’s pink cowboy hat–the legend of the American Cowboy in global fashion is alive and well. What better time than now to bring together the greatest fashion boutiques and brands in one guide for those of you visiting in person (or admiring from afar) western fashion’s biggest 10 days of the year. Creating
Let’s be real here. It’s about to get busy and there’s no time for overwhelm. When back to school season rolls around, it’s a breath of fresh air for boutique owners after the dreaded summer drought.  You’ve never been so excited to hear the word ‘leggings’ in your life right? Goodbye to low margin tanks and shorts, hello FALL FASHION, layers, investment pieces, higher margins, and consumers hungry for a
It’s pretty difficult to scroll through any boutique feed or Instagram feed without coming across some pretty fabulous graphic tee’s. They are certainly one of the most popular items for any women’s closet, no matter her age, location or perception of fashion. Any catchy saying is available to wear on your chest, and while that concept may seem new, it’s certainly not. We sat down with Pink Armadillos, an Austin,
