Boutique Hub Daily Special Events

February 24-26, 2026
Javits Center, 429 11th Ave, New York, NY 10001
Register for the show HERE

Special MAGIC + HUB Events: 

Tuesday, February 24, 2026:

• Boutique Hub Education Session on Main Stage with Samantha Conner 10am
• HUB Deals & Discounts MAGIC Tour – 11 AM (Register here!)
• Live Website audits 9AM – 4 PM, reserve by spot by signing up at the booth.

Wednesday, February 25, 2026:  

• Boutique Hub Education Sessions all day!
• Live Website audits 9 AM – 4 PM, reserve by spot by signing up at the booth.

Thursday, February 26, 2026:

• Boutique Hub Education Sessions all day!
• Live Website audits 9 AM – 12 Noon, reserve by spot by signing up at the booth.

MORE events can be found on the MAGIC website.

The MAGIC experience continues all year! The Boutique Hub can’t wait to be back at all the upcoming MAGIC events. From New York to Vegas to Nashville – MAGIC is everywhere and has it all!

Check The Boutique Hub Blog each month for market updates! 

Follow along on Instagram at @theboutiquehub and  @magicfashionevents to connect with The Boutique Hub Team at MAGIC and see exclusive ‘behind the scenes’ content at every show!

Recent Posts:

• 
  The Boutique Hub at MAGIC New YorkJanuary 29, 2026
• 
  Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?January 26, 2026
• 
  Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026January 23, 2026
• 
  The Boutique Hub at MAGIC Las VegasJanuary 21, 2026
• 
  #747: Blending Home, Gift, Apparel, and Events into One Profitable BusinessJanuary 20, 2026

The post The Boutique Hub at MAGIC New York appeared first on The Boutique Hub.

January is slow. You already know that. But here’s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store?

The start of a new year is the perfect time to take a hard look at your space. Not when you’re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.

Because the truth is this: your store’s layout, functionality, and overall vibe could be the very thing holding your sales back.

The Slow Season Is Your Power Move

If there’s one mistake we see boutique owners make over and over again, it’s waiting until the busy season to realize something isn’t working.

By the time spring or fall hits, traffic is up, product is rolling in fast, and suddenly you’re scrambling. Moving fixtures on the fly, overcrowding racks, confusing customers, and sacrificing sales because your store wasn’t set up to support growth.

These months are different.

You’re coming off your busiest season. Everything is fresh in your mind. You have real data, real customer behavior, and real feedback to reflect on.

This is the moment to ask:

• What worked really well in my store?
• What didn’t work, even if I tried to ignore it?
• Where did things start to feel tight, awkward, or overwhelming?

Those friction points don’t disappear. They compound.

Your Store Isn’t Just a Space, It’s a Sales Tool

Your retail space needs to be the place people want to visit.

The store they bring friends to. The one they remember. The one that feels aligned, intentional, and exciting the second they walk in.

If your space doesn’t clearly reflect who you are as a brand, if product feels cramped, hard to shop, or poorly merchandised your customers feel it. Even if they can’t explain why.

A beautiful store that isn’t functional doesn’t work. A functional store that lacks personality doesn’t inspire.

And neither one supports growth.

The Signs Your Store Needs Tweaking (or a Full Reset)

We hear these exact things from boutique owners all the time:

• “As product came in, I didn’t know where to put it.”
• “Customers had trouble finding certain categories.”
• “People kept asking where the denim section was.”
• “We want to add a new product category, but the store can’t support it.”
• “Staff struggled to help customers efficiently.”
• “We don’t have enough fitting rooms.”
• “The layout doesn’t guide people through the store.”
• “Traffic was slower than expected and I don’t know why.”
• “Our window didn’t stand out this holiday season.”
• “The store felt overwhelming and forgettable.”

If any of this sounds familiar, you’re not failing – your store just needs to evolve.

Small Tweaks or Full Revamp

Maybe you need a full refresh: updated fixtures, better flow, new layouts, clearer merchandising zones.

Or maybe it’s smaller, strategic changes:

• Better displays
• More functional merchandising fixtures
• Improved layout for day-to-day operations
• Decor that creates a vibe instead of clutter
• A shopping experience that feels effortless and not overwhelming

Whatever it is, this is the season to revise it.

Use This Time to Pull Customers In

Slow season doesn’t have to mean quiet season.

This is the perfect time to tease a refresh, a mini-reno, or something new and exciting. Share the process. Create anticipation. Give customers a reason to come back in and see what’s changed.

People love transformation and when done intentionally, it builds buzz and foot traffic.

Be That Store in 2026

The most successful boutiques don’t just carry great product. They:

• Make shopping intuitive
• Support staff behind the scenes
• Merchandise intentionally
• Create memorable in-store experiences
• Stand out visually from the sidewalk

2026 can be your strongest year yet, but only if your store is ready for it.

Sometimes You Just Need an Expert Set of Eyes

If you know your store could be better but you’re not sure where to start, you’re not alone.

Being in your space every day can leave you feeling stuck, overwhelmed, or blind to what isn’t working, and that’s exactly where we come in.

We have years of retail and visual experience, and we can look at a store and immediately see:

• What’s holding it back
• What needs to change
• How to fix it
• And how to set it up for growth

How We Help

• Store Audits: An in-depth review with clear, actionable recommendations
• DIY Design Packages: A full virtual store re-design with layouts, merchandising plans, and tools to implement confidently
• Virtual or In-Person Services: Store flips, window displays, consulting, and education

Whether your changes are big or small, an expert set of eyes can completely shift how your store looks, feels, and performs.

Don’t wait until the busy season reminds you why you should’ve done this sooner.

Audit. Revise. Elevate.

Let’s set your boutique up for success and make 2026 your best year yet.

Boutique Hub members receive 10% off all JR Visual Design services. We can’t wait to work with you in the new year!

Jenna and Joell Roose – JR Visual Design

The post Is Your Boutique Quiet, or Is Your Space Pushing Customers Away? appeared first on The Boutique Hub.

As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause—right where you’re listening—and take an honest look at where the retail industry stands today and where it’s headed next.

Based on 1,000’s of conversations with boutique owners over the past year, this episode breaks down 13 key focus areas that are truly working right now and will matter most in 2026. These aren’t trends for trends’ sake—these are strategic shifts, mindset changes, and operational priorities that will help you grow with clarity, confidence, and profitability.

We’ll talk about how consumer behavior shifted in 2025, why trust and community matter more than ever, how to use AI without losing your voice, and what successful retailers are doing differently as we move into the next season.

Industry Reset: Where Retail Stands Now

• How 2025 reshaped consumer spending and buying behavior

• Why value and trust now matter more than impulse and volume

• The impact of tariffs, de minimis changes, and the shift back toward small business support

Join The Boutique Hub

____________________________

Message me on Instagram

– Which of the 13 stood out most?

– What you loved (or didn’t) in Season 7

– Who you want to hear from in Season 8

Ashley Alderson: Instagram

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

The post Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026 appeared first on The Boutique Hub.

Show Date & Location

MAGIC: February 16-19, 2026
Las Vegas Convention Center

3150 Paradise Road, Las Vegas, NV.

Show Hours:
Tues- Day 1 9 am- 6 pm
Wed- Day 2 9 am- 6 pm
Thur- Day 3 9 am- 4 pm

Connect with the Hub Team
Pick up your buyer’s badge, market bag, and Must See List in our booth, located next to the MAGIC x The Boutique Hub Education Stage.

Discover new products and show specials!
Register for The Hub’s MAGIC Tour- Day 1 & Day 2 at 11 am
Meet at The Hub Booth

Get Professional Help
Need advice on inventory, content, your website, or other aspects of your retail business?
Reserve a time to speak with our Retail Experts

Full Education Schedule- powered by The Boutique Hub:

Coming Soon!

REGISTER FOR MAGIC LAS VEGAS HERE

Upcoming MAGIC markets:
MAGIC New York: February 24-26, 2026
MAGIC Nashville: April 28-29, 2026
Follow along on Instagram at @theboutiquehub and  @magicfashionevents to connect with The Boutique Hub Team at MAGIC and see exclusive ‘behind the scenes’ content at every show!

The post The Boutique Hub at MAGIC Las Vegas appeared first on The Boutique Hub.

What if the fastest way to grow your boutique… isn’t more products, but a better experience?

In this episode, Ashley sits down with Hannah Carlson of Mulberry Market Co. Hannah shares her story of how she went from selling jam at a veggie stand on her parents’ farm to building a booming, curated retail brand—then she moved across the country and essentially started over. We get into the real play-by-play: switching systems, barcoding, syncing Shopify + Lightspeed, adding apparel, leaning into local makers, and building a workshop/event machine that brings new customers through the door (and actually converts them).

You’ll learn:

• How Hannah accidentally built a business from a mulberry tree… and why it worked

• The “local makers” strategy that filled a bigger space and fueled word-of-mouth growth

• Why apparel became a growth lever—and the buying/turn differences vs. home + gift

• Margin realities: women’s apparel vs. kids, plus pricing pressure in home + gift

• Workshops as a funnel: paid events that create community, drive traffic, and trigger purchases

Join The Boutique Hub

Retail Bootcamp

Hannah Carlson & Mulberry Market Co.

Website: mulberrymarketco.com Instagram: @mulberrymarketco

Facebook: @mulberrymarketco

____________________________

Ashley Alderson: Instagram

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

The post #747: Blending Home, Gift, Apparel, and Events into One Profitable Business appeared first on The Boutique Hub.

The Boutique Hub Team takes on Vegas!

The Boutique Hub crew is packing our comfiest shoes and heading back to Las Vegas Fashion Week — and we can’t wait to see you there. Between education, events, showroom tours, and meetups, our team will be all over market week helping retailers make the most of every moment.

Here’s who you’ll see on the ground:

Ashley Alderson – Founder and CEO
Sara Burks – Director of Education and Partnerships
Jeff Fenn– Director of Sales and Marketing
Samantha Conner – Director of Wholesale
Phoebe Groceman – Membership Representative
Bridee Thompson – Digital Projects Support Associate

Monday, February 16, 2026

LVA/WWIN — Day 1 — | 9 AM – 7 PM |

• “Trends on the Go” at WWIN 11:30 AM – 12:30 PM led by Sara Burks
  • A guided trend walkthrough featuring four curated trend vignettes +  a complimentary mimosa

Tuesday, February 17, 2026

LVA/WWIN — Day 2 — | 9 AM – 6 PM |
OFFPRICE — Day 1 — | 9AM – 6 PM |

MAGIC — Day 1 — |9 AM – 6 PM|

• Visit “The Boutique Hub Resource Center” booth by the Education Stage for Hub badges, show bags, and a free Website or Retail Audit. (Register HERE)
• MAGIC BFF Tour 11 AM  (Register HERE)
• Full Education Schedule- powered by The Boutique Hub HERE
• MAGIC Fashion Show hosted by Ashley Alderson 6 PM in the West Hall Lobby
• Boutique Hub Mastermind Meet-Up (private event)

Wednesday, February 18, 2026

LVA/WWIN — Day 3 — | 9 AM – 6 PM |
OFFPRICE — Day 2 — | 9AM – 6 PM |

MAGIC — Day 2 — | 9 AM – 6 PM|

• Visit “The Boutique Hub Resource Center” booth by the Education Stage for Hub badges, show bags, and a free Website or Retail Audit. (Register HERE)
• MAGIC BFF Tour 11 am  (Register HERE)
• Full Education Schedule- powered by The Boutique Hub HERE

Thursday, February 19, 2026

LVA/WWIN — Day 4 — | 9 AM – 4 PM |
OFFPRICE — Day 3 — | 9AM – 6 PM |

MAGIC — Day 3 — |9 AM – 4 PM|

• Visit “The Boutique Hub Resource Center” booth by the Education Stage for Hub badges, show bags, and a free Website or Retail Audit. (Register HERE)
• Full Education Schedule- powered by The Boutique Hub HERE

Show Dates & Locations 

OFFPRICE: February 17-19, 2026
Las Vegas Convention Center
3150 Paradise Road, Las Vegas, NV
Register HERE

LVA/WWIN: February 16-19, 2026
The Expo at World Market
435 S Grand Central Pkwy, Las Vegas, NV 89106
Register HERE

MAGIC: February 17-19, 2026
Las Vegas Convention Center
3150 Paradise Road, Las Vegas, NV.
Register HERE

Travel Information
Airport: Las Vegas McCarran International Airport (LAS)

Hotel Deals

–Deals through OFFPRICE

–Deals through Las Vegas Apparel

–Deals through MAGIC
–Deals through WWIN

Transportation

Shuttles between MAGIC & select hotels (more information here)

LVCC (Las Vegas Convention Center) Loop

ABOUT THE SHOWS

OFFPRICE Show

The OFFPRICE Show is the leading B2B, order-writing trade show, featuring quality merchandise in the latest styles & trends, at value-based pricing that cannot be beat. Over 450 exhibitors sell apparel, footwear, & accessories in all categories for men, women, & children – attracting retailers from major retail chains, small boutique owners, international businesses, & everyone in between.

Questions? Email register@offpriceshow.com 

Las Vegas Apparel 

The Expo at the World Market Center:
475 S. Grand Central Pkwy Las Vegas, NV 89106

International Market Centers, producer of Atlanta Apparel presents the premiere of Las Vegas Apparel. Buyers and exhibitors can come together in sunny Las Vegas at our very own Expo Center to do business in our industry’s growing categories of young contemporary, accessories, and shoes. Get an exclusive look at apparel’s new home on the West Coast where we’ll be extending the hospitality you know and love all the way to Las Vegas.

Questions?
Boutiques: Email sjackson@andmore.com

Brands: Email BOliver@imcenters.com

WWIN Show

The Expo at the World Market Center:
475 S. Grand Central Pkwy Las Vegas, NV 89106

The Womenswear in Nevada (WWIN) show is the place to source women’s apparel from over 1,500+ top brands and 400+ exhibitors. As a leader in the industry, WWIN offered attendees a truly unique experience through unparalleled hospitality, networking, education and appointment-setting programs like MATCH! and Buyers Concierge Club, which carefully introduces compatible buyers and exhibitors to drive meaningful relationships. WWIN is known for making business happen and the continued success of order writing between buyers and exhibitors at WWIN is a testament to our mission. We’re here to equip the women’s apparel industry with the best tools to learn, network and grow their businesses.

Questions? Email WWINshows@clarionevents.com

MAGIC | PROJECT | SOURCING 

Las Vegas Convention Center 

3150 Paradise Road, Las Vegas, NV.

MAGIC Las Vegas is a high-energy fashion experience and home to the largest selection of trend-driven and young contemporary apparel, footwear, and accessories in the industry. Fusing scale with curation to drive commerce, creativity, and connections, MAGIC Las Vegas joins a global audience of retail buyers – from big-box to boutique – together with influencers, media, and industry thought leaders.   MAGIC Las Vegas is more than just an event – it’s a deeply rooted community and a place brands and retailers call home. 

*************************************************************************************************************

Representing what’s new, now, and next in men’s and women’s contemporary apparel, footwear and accessories, PROJECT Las Vegas is where domestic and international buyers go to be inspired by higher-end brands, find margin-building products from relevant mid-market labels, and connect with likeminded industry thought leaders and fashion insiders. Through a fusion of community, education, media, and experiences, PROJECT Las Vegas propels the next season’s top trends, generates global awareness, and ultimately, drives commerce. 

*************************************************************************************************************

SOURCING at MAGIC Las Vegas allows fashion businesses, brands, and sourcing professionals to connect and collaborate with an international community of global manufacturers, suppliers, and service providers. SOURCING at MAGIC Las Vegas is a “global” community. With a forward-thinking approach and commitment to the evolution of the global apparel supply chain, SOURCING at MAGIC Las Vegas consistently provides access to cutting-edge fashion technology, solutions, sustainable resources, educational content, networking, and extended visibility into the industry’s most critical global issues. 

Questions?  See contact information here

Pre-Market Resources

Sample Open to Buy Plan

Tips for Attending Apparel Markets

Going to Market Guide

We can’t wait to see you soon!

Follow along on Instagram at @theboutiquehub for the latest updates and see exclusive ‘behind the scenes’ content at every show!

Recent Posts:

• 
  The Boutique Hub at MAGIC New York
• 
  Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?
• 
  Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026
• 
  The Boutique Hub at MAGIC Las Vegas
• 
  #747: Blending Home, Gift, Apparel, and Events into One Profitable Business

The post The Boutique Hub at Vegas Fashion Week appeared first on The Boutique Hub.

It fails because most boutique owners were never taught how retail marketing is supposed to work — how inventory, messaging, timing, and offers all connect to sales.

If you’re posting consistently but still wondering why traffic feels unpredictable or sales feel inconsistent, you’re not alone. Retail marketing has changed, and “just showing up” is no longer enough.

This guide breaks down retail marketing that actually converts, using a simple, proven strategy boutique owners can implement without burning out — the same framework taught inside Retail Bootcamp.

Why Most Retail Marketing Doesn’t Convert

Many boutique owners are doing a lot of marketing — but very little of it is intentional.

Common reasons retail marketing falls flat:

• Posting without a goal
• Promoting products without an offer
• Chasing trends instead of customers
• Measuring likes instead of sales

When marketing isn’t connected to a purpose, it becomes exhausting busywork instead of a growth tool.

Retail marketing should support sales, not drain your energy.

What “Conversion-Based” Retail Marketing Really Means

Conversion-based retail marketing focuses on action, not just attention.

A conversion might be:

• A customer walking into your store
• A website visit
• An email signup
• An event RSVP
• A purchase

Every piece of marketing should answer one question:
What do I want the customer to do next?

Inside Retail Bootcamp, boutique owners learn how to stop marketing randomly and start marketing with intention.

The Simple Retail Marketing Framework That Works for Boutiques

Effective retail marketing doesn’t require complicated funnels or nonstop content. It requires structure.

Here’s the 4-part retail marketing strategy boutique owners use to create consistent results.

1. Choose the Right Traffic Sources

You don’t need to be everywhere.

You need to show up consistently on the platforms where your customers already are.

For many boutiques, that means:

• Instagram or Facebook (not both equally)
• Email marketing as a conversion tool
• In-store traffic strategies that support online sales

Retail Bootcamp helps boutique owners identify which platforms matter most — and which ones to stop stressing over.

2. Market Clear Offers (Not Just Products)

Marketing works best when there’s a reason to pay attention.

Clear retail offers include:

• New arrivals or collections
• In-store or online events
• Limited-time promotions
• Seasonal campaigns

Posting products without context creates noise.
Posting offers creates urgency.

Inside Retail Bootcamp, boutique owners learn how to plan offers that align with inventory and customer behavior.

3. Keep Messaging Simple and Consistent

If customers don’t understand what you sell or why it matters, they won’t buy.

Strong retail marketing messaging answers:

• Who is this for?
• Why do I need it now?
• Why should I buy from you?

Consistency builds trust — and trust drives conversion.

Retail Bootcamp teaches boutique owners how to simplify messaging so marketing feels clear, not chaotic.

4. Track What Actually Drives Sales

You don’t need advanced analytics to improve your marketing.

You do need to know:

• What drove traffic
• What converted
• What didn’t work

Tracking helps boutique owners repeat what works — and stop wasting time on what doesn’t.

Inside Retail Bootcamp, boutique owners learn how to measure marketing success without overwhelm.

Why “More Content” Isn’t the Answer

Posting more does not automatically lead to better results.

In fact, more content without strategy often leads to:

• Burnout
• Confusion
• Inconsistent sales

Retail marketing works best when it’s:

• Campaign-driven
• Planned in advance
• Aligned with inventory and goals

Retail Bootcamp helps boutique owners build marketing systems that reduce pressure — not add to it.

How Retail Bootcamp Helps Boutique Owners Build Marketing That Converts

Most boutique owners don’t need more ideas.

They need a clear framework that connects marketing to money.

Retail Bootcamp helps boutique owners:

• Build marketing plans that support sales goals
• Align inventory, offers, and messaging
• Create repeatable marketing systems
• Understand what to track and why
• Market with confidence instead of guesswork

Instead of piecing together advice, Retail Bootcamp gives boutique owners a step-by-step retail marketing strategy that actually converts.

Retail Marketing Should Feel Intentional — Not Exhausting

Marketing doesn’t have to feel like throwing spaghetti at the wall.

With the right structure, retail marketing becomes:

• More predictable
• Easier to manage
• Better aligned with sales
• Less emotionally draining

You don’t need to post more.
You need to market smarter.

Join Retail Bootcamp and learn how to build retail marketing systems that convert customers, support sales, and protect your energy.

The post Retail Marketing Strategy That Converts Browsers to Buyers appeared first on The Boutique Hub.

Burnout is one of the most common struggles for boutique owners, retailers, and small business owners—and it’s rarely caused by laziness or lack of passion. More often, it comes from trying to do too much, growing too fast, and drifting away from the very reason you started your business in the first place.

In this episode, Sara Burks breaks down why burnout happens, how over expansion drains your energy, and why “more” isn’t always better.

You’ll learn:

• The #1 reason small business owners experience burnout

• A simple exercise to identify what energizes vs. drains you

• Why burnout impacts not just your business—but your family too

• How learning to say “no” can be one of your most powerful tools

Join The Boutique Hub

____________________________

Ashley Alderson: Instagram

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

The post Five Minute Friday: You Can’t Build a Business While Running on Empty appeared first on The Boutique Hub.

• Tuesday, February 3rd – Friday, February 6th, 2026
• 9 AM – 6 PM*
• *Our Showroom will be closed on Friday, February 6th
• *All Temps close at 2 PM on Friday

The Hub Showroom is #8-E109B, Building 3

Make The Boutique Hub Showroom your first stop in Atlanta! Boutique Hub members save money with “Hub Member Only” market discounts. Check in at the showroom to get your Must See List, Buyers Badge, and more

Connect with The Boutique Hub at Atlanta Market!  
The Hub Showroom, #8-E109B, opens at 9 AM.

• Get a list of the TOP brands to shop at Market.
• Get member-only deals and discounts on the products you buy
• Discover how to plan your inventory and invest smarter!
• Connect with vetted, experienced boutique owners
  and a team of professionals who can help take your business to the next level
  

ANDMORE Atlanta Apparel Market

The Boutique Hub’s Daily Schedule:

Tuesday, February 3, 2026 — Opening Show Day

Showroom Hours: 9:00 AM – 6:00 PM

10:00 AM – 3:00 PM | Education Hour with Adair (Fractional COO)
Adair will dive into operations, data dashboards, and the backend systems that support a scalable business. She’ll also help you understand what roles you can (and should) hire for as you grow.

12:00 PM | Retail Bootcamp + Boutique Hub Black Lunch (in the showroom)
A casual lunch meetup for RBC and BHB members to connect, network, and share what’s working.

All Day | Website Audits (in the showroom)
Get eyes on your site and real feedback you can implement right away.

6:00 PM | Atlanta Apparel Kickoff Party

Wednesday, February 4, 2026 — Show Day #2

Showroom Hours: 9:00 AM – 6:00 PM

11:00 AM | Education Hour with Beettan
Learn how to add spray tanning as an additional revenue stream in your business for 2026.
Michelle Path, Owner & CEO of Beettan, will be on-site doing live demonstrations and answering questions about the products and service.

All Day | Website Audits (in the showroom)

6:00 PM | Showroom Closes

Thursday, February 5, 2026 — Show Day #3

Showroom Hours: 9:00 AM – 6:00 PM

11:00 AM | Education Hour: Grow Your Online Sales
A focused session on strengthening and scaling your online business.

6:00 PM | Showroom Closes

Friday, February 6, 2026 — Show Day #4

• The Boutique Hub Showroom will be closed.

The Hub’s Tips for Attending Atlanta Market: 

• Register to Attend February Atlanta Apparel Market: Here
• Need a Hotel or Travel Arrangements? Book using the ATL Apparel portal:  Here
• Driving to market? Get directions:  Here

The ANDMORE  Market experience continues all year! The Boutique Hub can’t wait to be back at all the upcoming Atlanta events. From  Home & Gift to Kids, from Apparel to Footwear– ANDMORE Market has it all!

Check The Boutique Hub Blog each month for market updates! 
Follow along on Instagram at @theboutiquehub and  @apparelmarkets to connect with The Boutique Hub Team in Atlanta and see exclusive ‘behind the scenes’ content at every show!

Recent Posts:

• 
  The Boutique Hub at MAGIC New York
  The Hub Team is heading to MAGIC New York again and we couldn’t be more excited! With over 320+ brands, you are sure to find more MAGIC in a (New York) minute! 
• 
  Is Your Boutique Quiet, or Is Your Space Pushing Customers Away?
  January is slow. You already know that. But here’s the uncomfortable question most boutique owners avoid asking: Is it the season or is it your store? The start of a new year is the perfect time to take a hard look at your space. Not when you’re knee-deep in shipments, slammed on weekends, and wishing you had time to fix things, but now. During the quiet. During the downtime. During the moment when changes are actually possible.
• 
  Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026
  As we wrap up Season 7 of the Boutique Chat Podcast, I wanted to pause—right where you’re listening—and take an honest look at where the retail industry stands today and where it’s headed next. Based on 1,000’s of conversations with… Read more: Five Minute Friday: The 13 Strategies Boutique Owners Need for 2026
• 
  The Boutique Hub at MAGIC Las Vegas
  The Boutique Hub Team can’t wait to head back to Vegas for the MAGIC Las Vegas – there is more MAGIC than ever to explore this season – we can’t wait to discover it all with you!
• 
  #747: Blending Home, Gift, Apparel, and Events into One Profitable Business
  What if the fastest way to grow your boutique… isn’t more products, but a better experience? In this episode, Ashley sits down with Hannah Carlson of Mulberry Market Co. Hannah shares her story of how she went from selling jam… Read more: #747: Blending Home, Gift, Apparel, and Events into One Profitable Business

The post The Boutique Hub at Atlanta Apparel Market appeared first on The Boutique Hub.

In this episode, Ashley sits down with Kristi Briceno (Mom Buns and Ruffles) for a conversation that’s equal parts deeply personal and highly tactical.

Kristi shares her journey from nursing to photography to direct sales, the moment her company shut down with almost no notice. But the story doesn’t stop there. Kristi breaks down how she pivoted into owning her own boutique, how she finally got clear on who her customer is, and what it looks like to keep showing up when life feels heavy.

You’ll learn:

• The moment she realized: “My customer is me.”

• How Kristi rebuilt income quickly after her company closed without warning

• The mindset shift that helps you move when life feels heavy

• How community + accountability accelerate growth

• Simple photo/posing rules that instantly make you look better on camera (angles, triangles, weight shift, light, and merchandising the full look)

Join The Boutique Hub

Retail Bootcamp

Kristi Briceno & Mom Buns and Ruffles

Website: mombunsandruffles.com Instagram: @mombunsandruffles

Facebook: @MomBunsandRuffles

National Domestic Violence Hotline: 1800-799-7233

____________________________

Ashley Alderson: Instagram

The Boutique Hub: Website | Facebook | Instagram | Pinterest | TikTok | YouTube

The post #746: How Knowing Your Customer Starts With Knowing Yourself appeared first on The Boutique Hub.